Why Manage Knowledge?

Sharing best practices Globalization Rapid change Downsizing Managing information and communication overload Knowledge embedded in products Sustainable competitive advantage

Knowledge sharing and transfer requires trust

Trust is hard to build in cyberspace Trust usually requires initial face-to-face Sharing must be open and reciprocal Based upon a commonality Time to do so Social identity in cyberspace

Knowledge Requires Capture, Organization,

Access and Leverage
OLD WAY
Capture form is written, auditory or graphical representations Organization is via tables of content, indexes, classification systems used by publishers, libraries, etc Access when physical body goes to where the knowledge is locateda library, a company, a research laboratory, a school Tacit knowledge rarely tapped Leverage is a sum game

 NEW WAY
Capture from is digits in cyberspace Organization via software programs designed upon engineering principles, mathematical equations, word associations in cyberspace 24/7/365 Access wherever the physical bodies link via computers Tacit knowledge tapped using many different technological tools Leverage is exponential, multiples upon multiples

Knowledge Work Activities

Acquire Analyze Organize Codify Communicate Utilize Result

Dimensions Of Knowledge Utilization/Dissemination

Elements Of Issues In Effective Dissemination Dissemination Source Perceived Competence Credibility Of Experience Credibility Of motive Sensitivity to user concerns Relationship to other sources trusted by users Orientation towards dissemination and knowledge use.

Content

Credibility of research and development methodology Credibility of outcomes Comprehensiveness of outcomes Utility and relevance for users Capacity to be described in terms understandable to users Cost Effectiveness Research design and procedures Relationship between outcomes and existing knowledge or products

Medium

Competing Knowledge or products Physical capacity to reach intended users Timeliness of access Accessibility and ease of use, user friendliness Flexibility Reliability Credibility Cost Effectiveness Clarity and attractiveness of the information Package

User

Perceived relevance to own needs Users readiness to change Information sources trusted Format and level of information needed Level of contextual information needed Dissemination media preferred Capacity to use information of product ( resources, skills and support)

Models Knowledge Dissemination /Utilization

Organizational Website Annual Report Newsletters Radio and Television Seminars ,Conferences and Workshops Government Bodies Field visit by Personnel Commercialization of products and technologies