DSCE/MCA/2013/1DS10MCA17

CLOUD CONTROLLED BRAND MANAGEMENT THROUGH PUBLIC RELATIONS

INTERNAL GUIDE Mrs. Poornima Nataraja Asst. Professor Dept. of MCA, DSCE, Bangalore EXTERNAL GUIDE Mr. Vikas Jain Project Manager Ardent STPL, Bangalore

BY IRSHAD AHMAD SHEIKH USN: 1DS10MCA17

DSCE/MCA/2013/1DS10MCA17

Agenda
Company Profile
Introduction Literature about the Project Overview Technologies used

Implementation Testing Screen shots Conclusion Future Enhancements

Hardware and Software Requirements

Class diagram Activity Diagram Sequence Diagram Data Flow Diagram Use Case Diagram
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Company profile
Ardent is an eminent IT company providing a caravan of webbased products and service. Creative team of skilled professionals who have in depth knowledge in various technologies including Open source technologies and Microsoft technologies to serve the valuable clients. It provides the solutions which include CRM, ERP, POS, Project management and collaboration, Employee performance management, Patient appointment scheduling, e-learning solutions and much more.

DSCE/MCA/2013/1DS10MCA17

Overview
Cloud Controlled Brand Management Through Public Relations It is a web based application, developed at
Ardent STPL, which deals with Brand Building Process as a part of business development.

Advantages:
It provides a facility for the organization to promote the brand by utilizing the huge customer base over Internet. The organization which wants to promote the brand and the customers, can both have a two way communication through this application. This helps in proper quality reviews by the organization for the products currently in the market.
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Cloud computing is the use of computing resources (hardware and software) that are delivered as a service over a network (typically the Internet). For example, email.

End users access cloudbased applications through a web-browser or a light-weight desktop or mobile app while the business software and user's data are stored on servers at a remote location.

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Cloud services-Types
Cloud Clients Web browsers, Virtual Desktops

Software as a Service(SaaS) CRM, Email, web Applications Services Platform as a Service(paaS) Web Server, Database Server, Google App Engine

Infra-Structure as a Service(IaaS) Virtual Machines, Storage, Load Balancers

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Public Relations- AIM

Public relations (PR) are the practice of managing the flow of information between an organization and its publics.

Their aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, and products or of political decisions.

Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Companies are utilizing interactive social media outlets, such as blogs, Micro blogging and social media.

DSCE/MCA/2013/1DS10MCA17

Introduction to
Cloud Controlled Brand Management Through Public Relations

It is a web based application developed to automate the traditional Brand Building process through the Public relations. It provides the facility of two ways communication between the public/customer and the Public Relations. All the necessary tools are present in this application to manage a campaign like
Create Publish Engage Follow Manage
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Features of application Geo location

Instant Contact Time & Date Stamp Multi-User Login Social media integration

Stream Your Content

Search Content Introduction of Multimedia Cloud Controlled and integration with mobile apps

Technologies Used
JAVA Java is a general purpose, object oriented programming language. java can be used to develop programs for all kinds of applications, which earlier, were developed using languages like C and C++. In the current project, Java has been used to code the logic inside the Servlets

J2EE It is a component-based approach for the design, development, assembly, and deployment of enterprise applications. The J2EE platform offers a multi tired distributed application model, reusable components, a unified security model, flexible transaction control, and web services support through integrated data interchange on Extensible Markup It includes the Servlet and JSP technology which provide a strong approach to develop web applications

HTML, JavaScript, CSS, Ajax

To develop the front end of the application. The HTML is intensively used with the support of JavaScript , CSS and Ajax.

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Hardware and Software Requirements

Hardware Requirements

Computer processor
Clock speed Hard Disk RAM Software Requirements Technology Operating System Databases Supporting Server Platform use to access

Pentium 1V
3.0 GHZ 160 GB 1 GB

Web Based Windows 2000, XP, NT, windows 7, 8 MySQL Apache Tomcat 5.5 Any web browser
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Class diagram

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Create an Event

Activity Diagram
PR: Setting the advertising campaign in the App

PR: Invite Customers

Customer: Attending on Facebook

APP: Creating buzz according to the PR advertizing campaign

App: Send Customer QR Coupon Customer: Get QR coupon

Customer: arrive at the event and hand the coupon to crew member

Crew member : scan the coupon

Crew member reward the customer

App: check-in customer App: Updating the statistics

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Login
User

Campaign

Sequence Publish Diagram Engage Follow

Manage

Login()

Reauthentica tion()

createCampaign() publishCampaign() engageUser() follow() manageMultiBrands()

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Data Flow Diagram

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UseCase Diagram Manage

Clients Create

Publish
PR admin
User

Engage

Follow

Manage
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Implementation

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