Professional Documents
Culture Documents
Introduction to E-Commerce
Introduction
Class roll call Instructor Introduction Instructors Educational Philosophy BlackBoard accounts Syllabus review General Information about class Classroom Contract Discussion The Changing Face of eCommerce
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Instructor
Tony Gauvin
Assistant
Professor Of E-Commerce 216 Nadeau Hall (207) 834-7519 or Extension 7519 TonyG@maine.edu BlackBoard Tony's Resume WebSite (http://tonyg.umfk.maine.edu)
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Instructional Philosophy
Out-Come based education Would rather discuss than lecture
Requires
Use class interaction, assignments, quizzes and projects to determine if outcomes are met.
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Summary & Key Terms at EOC Test Your Understanding and Discussion Questions in EOC Web Exercises
Check BlackBoard Often Use the additional resources identified in syllabus & in WebCT ASK questions about what you didnt understand in readings DONT do homework at last minute. REVEIW lectures and notes Seek HELP if you are having difficulties OFFER feedback and suggestions to the instructor in a constructive
manner
Students have the ability to create the framework for a viable ecommerce initiative
Technical Portions will be covered in COS XXX classes Understanding Why instead of How
Blackboard
https://www.courses.maine.edu
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Help with Blackboard is available from Blake Library staff All quizzes and assignments will be administered from BlackBoard
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Computer Accounts
Computer login
Sys
admin
Applications
Access Cards
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Syllabus review
Requirements Grading Course outline Special Notes Subject to change
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Premise to Contract
The Business Management, eCommerce and Computer Application programs are preparing students for professional positions where professional behaviors will be expected of them. These behaviors will be reinforced by requiring the students to adopt the rules agreed to in this contract. Adherence to the rules in this contract will be part of the students grade in this class. Learning is a group activity, and the behavior of each person in class in some way or the other affects the learning outcomes of others. If we keep these thoughts and the following rules in mind, the classroom experience will be a better one for everyone involved. More serious breeches of student behavior in the classroom will be dealt with through the UMS Student Conduct Code procedures outlined in the conduct code booklet which can be found at the following link.
http://www.maine.edu/pdf/06-09conductcodebookcleancopyfinal052206.pdf
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My thoughts
Most students exhibit appropriate behavior in class, but there is some disagreement what appropriate behavior is. At times, a consumer culture creeps into the classroom, with students sometimes perceiving faculty as employees hired to serve them. This is not the appropriate comparison a professor is not here to give you what you want, but rather to help you obtain what you need. A professor is more like a physician. Just as any doctor who tells you everything is fine so that youll be happy (when everything isnt fine) should be sued for malpractice, any faculty member who gives you an A regardless of your performance or allows anything to happen primarily because that is what will make you happy is doing you and other students a disservice.
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This professor
Will be knowledgeable and current on the topics Will be a role model of a professional in the discipline Will provide prompt feedback on assignments and quizzes (within one week) Will not cancel classes without a good reasons and will inform students promptly of his absence Will make time available outside of classes for student professor meetings Will be fair and impartial in student assessments Will follow published UMFK policy Will be sensitive to issues of gender, diversity, disability and student privacy Will stick to the syllabus and will not make any unnecessary changes to the class that adversely effects student learning outcomes ???
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2008 BMW M6 1947 HD FLH knucklehead 2008 Audi R8 Waltz HardCore Chopper 1950 Buick RoadMaster Convertible 1972 SS 402 El Camino 1970 Oldsmobile 442 (W-30 option) 1967 Shelby Cobra GT350
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Compliance
Contract for ELC 200 I have read and understand the Contract on Student Behavior, the syllabus for this course and the UMFK Student Academic Integrity Policy and I agree to abide by the terms outlined in the three documents Signed and dated by Student and Professor
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An attempt to achieve transactional efficiency in all aspects of the design, production, marketing and sales of products or services for existing and developing marketplaces through the utilization of current and emerging electronic technologies
E-Commerce IS NOT
There are other definitions..The text books author has another less inclusive definition
Electronic commerce is the process of buying, selling, or exchanging products, services, and information via computer networks.
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Cadre
(team) building Broad-based technical underpinnings with one or two specialist areas Understanding of implications of E-Commerce within an organizational context and within broader social issues
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Value-chain and supply-chain management and how they relate to e-commerce and e-business
Business models of the e-environment
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E-Learning
E-learning: technology-based learning; learning materials are delivered via the Internet to remote learners worldwide. E-learnings increasing popularity comes from its learner-centricity and self-paced learning environment.
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E-Learning - contd
Traditional classrooms learning and e-learning
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Marks of Maturity
Characteristics of early e-commerce: Slow dial-up modems E-mail was a novelty Bar codes scanned for fulfillment phase of the e-commerce life cycle Digital products were a challenge to sell on the Internet Took deep pockets to set up Web sites and the accompanying technical infrastructure E-commerce activities were primarily national
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What Is E-commerce?
1. Communications Perspective - the ability to deliver products, services, information, or payments via networks. 2. Interface View - e-commerce means information and transaction exchanges: 1. Business-to-Business (B2B) 2. Business-to-Consumer (B2C) 3. Consumer-to-Consumer (C2C) 4. Business-to-Government (B2G) 3. Business Process - e-commerce means activities that support commerce electronically by networked connections. 4. Online Perspective - e-commerce is an electronic environment that allows sellers to buy and sell products, services, and information on the Internet. 5. A Structure - e-commerce deals with various media: data, text, Web pages, Internet telephony, and Internet desktop video. 6. A Market - e-commerce is a worldwide network.
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A block of information exchange between the merchant and its customers via the corporate Web site www.amazon.com
E-business Connecting critical business systems and constituencies directly via the Internet
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Role of E-strategy
For a successful e-commerce business: Identify the critical success factors (CSFs) A sound strategy that has the full support of top management A clear goal of long-term customer relationships and value Making full use of the Internet and related technologies A scalable and integrated business process and infrastructure
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Competitive Advantage
Competitive advantage is achieved when an organization links the activities in its value chain more cheaply and effectively than its competitors.
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4. Procurement
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Trend in E-commerce
Integrate the entire transaction life cycle, from the time the consumer purchases the product on the Web site to the time the product is actually received
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E-commerce Application
Business-to-Consumer (Internet) Business-to-Business (Internet and Extranet) Supply-Chain Management
Business-within-Business (Intranet)
Business-to-Government (B2G)
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Business-to-Consumer (Internet)
The consumers use of a merchants Web storefront or Web site Modeled on the traditional shopping experience Shopping cart is used to hold goods until the customer is ready to check out Online order form supported by the appropriate software
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Competing online should also force prices for materials and supplies to drop dramatically
B2B often use an extranet: a shared intranet vendors, contractors, suppliers, and key customers
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Supply-Chain Management
Integrating the networking and communication infrastructure between businesses and suppliers Having the right product in the right place, at the right time, at the right price, and in the right condition Delivery of customer and economic value through integrated management of the flow of physical goods and related information
Designed to improve organizational processes by optimizing the flow of goods, information, and services between buyers and suppliers in the value chain
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Business-within-Business (Intranet)
Strictly a within company type of information exchange Restricted to internal employees and customers Firewalls to keep out non employees E-mail replaces paper for the communication of messages, order acknowledgement and approvals, and other forms of correspondence The intranet becomes a facilitator for the exchange of information and services among the departments or divisions of a company Different departments with different PCs or local area networks can interact on an intranet
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Benefits of an Intranet
Low development and maintenance costs Environmentally friendly because it is companyspecific Availability and sharing of information Timely, current information Quick and easy dissemination of information
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Business-to-Government (B2G)
The government market is strikingly similar to B2B.
Huge potential for savings in $1.8 trillion federal and $1 trillion state and local expenditures
Changing the status quo in government is not so easy
Changes to employee tasks and job restructuring often create resistance Tax savings potential is not easily recognized Committing to technology means constant need for upgrades and additional costs
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Click-and-Mortar Model
Built to Order Merchant Model Service Provider Model Subscription-based Access Model Prepaid Access Model
Advertiser Model
Portal Site Model Free Access Model Virtual Mall Model Virtual Community Model Infomediary Model
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Managerial Implications
It is people and managerial talent that matter
There is a new focus on building a productive organizational culture, managing change and results, building intellectual capital, creating future leaders, managing organizational learning, and pushing growth and innovation
The real asset is information and how it is used to create value for the customer
Chapter Summary
Electronic commerce (EC) is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. Electronic business connects critical business systems directly to key constituents The rise of specialized Web sites and Web logs (blogs) generated opportunities to read and write on a vast array of topics Several drivers promote EC: digital convergence Advantages of EC
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There are several types of specialized Web sites on the Internet. Each site is based on a business model as a way of doing business to sustain a business - generated revenue.
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Assignment 1
Due September 17 @ 11:00 AM Use Blackboard to download the assignment and to upload your answers. Save a copy since the same material can be incorporated in the eCommerce Initiative paper that will be due at the end of the semester. assignment1.doc
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Get Familiar with all the resources identified in the syllabus and Blackboard Read Chapter 1 Start thinking about an eCommerce business idea
Something to sell over the internet Existing or new product or service A
way to use the Internet to enhance a traditional brick and mortar business model
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