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PROBLEM STATEMENT
TOTAL COST
Total budget
Overheads
Total Cost
82730000
6000000
88730000
DEMAND FORECAST:OPTION 1
Percentage
of people
trying to
Potential
lose weight users
Percentage
of
First time
Repurchaser
Target
overweight Total
user
s
Repurchaser Full time
Full time
percentage taken
population population percentage Population percentage population Total
35%
15%
10%
34% 230000000
410550
60%
246330
20%
98532
755412
35%
15%
15%
34% 230000000
615825
60%
369495
20%
147798
1133118
35%
15%
20%
34% 230000000
821100
60%
492660
20%
197064
1510824
35%
15%
25%
34% 230000000
1026375
60%
615825
20%
246330
1888530
35%
15%
30%
34% 230000000
1231650
60%
738990
20%
295596
2266236
7554120
DEMAND FORECAST:OPTION 2
Prescription Target
seekers
percentage
Percentage of
overweight Total
taken
population
First time
user
population
Full time
population
Total
12%
10%
34%
230000000
938400
60%
563040
20%
225216
1726656
12%
15%
34%
230000000
1407600
60%
844560
20%
337824
2589984
12%
20%
34%
230000000
1876800
60%
1126080
20%
450432
3453312
12%
25%
34%
230000000
2346000
60%
1407600
20%
563040
4316640
12%
30%
34%
230000000
2815200
60%
1689120
20%
675648
5179968
17266560
DEMAND FORECAST:OPTION 3
Target
percentage
Repurchasers
percentage
Repurchaser
Population
Full time
percentage
Full time
population
Total
30%
4300000
1290000
60%
774000
20%
309600
2373600
35%
4300000
1505000
60%
903000
20%
361200
2769200
40%
4300000
1720000
60%
1032000
20%
412800
3164800
45%
4300000
1935000
60%
1161000
20%
464400
3560400
50%
4300000
2150000
60%
1290000
20%
516000
3956000
15824000
RETURN
Selling price
Margin
Forecast 1
Forecast 2
Forecast 3
7554120
17266560
15824000
Price 1
75
24.8
187342176
428210688
392435200
Price 2
125
58.13
439120995.6
1003705133
919849120
Price 3
150
74.8
565048176
1291538688
1183635200
ROI CALCULATED
Option
Manufacturer
Gross Margin
Total Cost
Return
ROI
Price 1 Forecast 1
187342176
88730000
98612176
52.64%
Price 1 Forecast 2
428210688
88730000
339480688
79.28%
Price 1 Forecast 3
392435200
88730000
303705200
77.39%
Price 2 Forecast 1
439120995.6
88730000
350390995.6
79.79%
Price 2 Forecast 2
1003705133
88730000
914975132.8
91.16%
Price 2 Forecast 3
919849120
88730000
831119120
90.35%
Price 3 Forecast 1
565048176
88730000
476318176
84.30%
Price 3 Forecast 2
1291538688
88730000
1202808688
93.13%
Price 3 Forecast 3
1183635200
88730000
1094905200
92.50%
CONCLUSION