Group Leader:

 ARIF Masood (50)

Group Members:
 Umair Mohayi-u-Din (17)
 Rao Faisal Sattar (20)
 Aziz Hassan (27)
 Ahsan Riaz (32)
 Sundas Khan (35)
Introduction and Situational
Analysis
(Sundas Khan – 35)
About “The PLUS
Pharmaceuticals”

 Mission Statement: To
preserve health and improve quality of life by
providing thoroughly researched high-quality
innovative medical solutions to the public
through a highly capable and motivated
human resource.
Situational Analysis

 Problem:
 Injection Phobia
 Un-availability of medical expert
 Diseases spread through Syringes
Situational Analysis

 Solution:
 INSOGUM
 Availability
 Easy to use
 Safe to use
Product, Target Market &
Segmentation
(Ahsan Riaz– 32)
Product Definition
 An innovative alternative to
traditional diabetes
medications
 Highly Effective
 Highly capable
Product Features
 Easy to chew
 Non-Sticky
 In natural fruit Flavor
 Chew gum in pink color
 Size of chew gum will be half of
average chew gum available in
market
Target Market

 Diabetes Patients
 in small cities and remote areas
 highly sensitive about injections
 Upper and upper-middle class; early
adopters
Market Segmentation

 On Geographical basis
 Psychographic
Segmentation
Positioning, SWOT Analysis
(Umair– 17)
Competition
 Positioning with
competitors
Inso

 Locally A

Price
manufactured &
Imported
B
D

 Price &
Performance
Performance
SWOT Analysis

 Strengths
 Weaknesses
 Opportunities
 Threats
Packaging &
Labeling
(ARIF Masood– 50)
Product Name & Logo

A Product by “The PLUS Pharmaceuticals”

Product Name & Logo

 Inso (Insulin) + Gum (Chew

Gum)

 Name: Easy to remember &

Pronounce

 Color combination: Easy on eyes,

Elegant

 Logo contains: Product name

Product Packaging

 Hard plastic primary packing

containing 10 chew gums.
 Primary packing plastic will be
transparent and light blue in shade.
 Packing material will be of high
quality.
 Sun light, Temperature, Humidity
resisting packing,.. Enabling high life
of product.
Product Labeling
 As it is a medical product; so
Descriptive Labeling Approach is
used.

PRIMARY Package Labeling: Product

Name, Logo, Potency of Product,
ingredients, MFG & EXP dates, Batch
NO, Company Name, Registration
Number.

SECONDARY labeling: in addition to

Pricing Techniques &
Strategies
(Rao Faisal Sattar– 20)
Pricing Techniques

 Cost Plus Pricing

 Break Even Analysis
Break Even Analysis

 Unit Price: 470+30=500 retail

price
 Unit Variable Cost: 300
 Unit Fixed Cost: 110
 Break Even Point: 410
 Per unit Profit: 470-410=60
Pricing Strategy
 Market Skimming
Strategy
 Quantity Discount
 Uniform Delivered
Pricings
Promotion &
Distribution
(Aziz Hassan– 27)
Promotion Techniques

 Electronic Media
Advertisements
 Brand Ambassador
 Message Designing
 Medical Representatives
 Awareness Creation stage
Distribution

 Indirect Distribution Channel

 Selective Distribution: On
prominent medical stores and
centers of cities.
BS (Accounting &
Finance
(2006-2010)
BZU – Multan,
Pakistan.