Competitor analysis

28.7.2013
Prepared by: GROUP 1
http://www.VINAMILK.COM.vn/

Competitor analysis
TH True Milk Dutch Lady

Where is your competitor located?

- Located: Nghe An Branch 1: Central Plaza 17 Le Duan HCM City

TH True Milk Dutch Lady

What are your competitors annual sales?

VND 15.5 trillion in 2012

TH True Milk

Dutch Lady

What are the major managers and members of the board?

- CEO: Thai Huong

- CEO: Cees Hart Kees Gielen Riet Hilaries Freek Rijna

Competitor analysis
TH True Milk Dutch Lady

What are the companies strengths?

+ Increase the market share rapidly by wide chain sale + Many distributors/ retailers

+ Product appears in all supermarket + Have a nice image in the eye of customers + Many years operating in the Vietnam market

TH True Milk What are the companies weaknesses? + A new entrant in the milk industry and dairy market

Dutch Lady + Lack of brands distribution

Competitor analysis
TH True Milk Dutch Lady

What is the companys product line?

- A range product of pure milk with different flavor such as: Strawberry, Vanila, and Chocolate. TH True Milk

- Pure milk with different flavors - Condensed milk - Powered milk Dutch Lady
- Dutch Lady has some basic product line. They specially focus on powered milk product line for chilrden

How do the products compare to yours, in term of functionally, appearances and any other criteria?

- TH True milk choose the way is produced the pure 100% milk and make sure that it was be made with profession and clean process.

Competitor analysis
TH True Milk How do the products compare to yours, in term of functionally, appearances and any other criteria? TH True milk appearance with a lot of distributor cover around all cities and provinces in Vietnam - TH True milk affirms that their products were added calcium and collagen. Collagen is added to TH True milk is true hybridized collagen so easily absorbed into the body Dutch Lady - Dutch Lady has some basic product line. They specially focus on powered milk product line for chilrden

Competitor analysis
TH True Milk What are the companiess marketing activities? The company has: + Improved quality from war materials to production technology + Used digital marketing to locate their brand in the market in short time Dutch Lady Dutch Lady launched the Get ready to life campaign with the message that good nutrition brings people vitality to be ready for life choice - The Company has set up a network of purchasing station, milk provider, distributors, wholesalers, retailers ranging from big super market in cities to small groceries in rural areas.