1.

Mission & Vision

1.1 Positioning:

Become the biggest electronic products live search and review Web2.0 site in China. 1.2. Value Proposition: Live search with guides User generated content Mobile phone querying products review Price comparison Product Yellow Page (software, book)

2. Company Description:
2.1 Who we are: We are an electronic products live search and review website. 2.2 Where we are: We will land in Zhong guancun Beijing. Because there is the latest electronic products information and it covers all over the country compared with the other cities like Shanghai and Shenzhen. 2.3 What we do:
To provide the users with products live search with guide To let users generate the content by themselves To send the products reviews to the users mobile phone once they query To compare the prices of different e-commerce websites To publish product yellow page software and books

2.4 Why we start up: (1)The timing is appropriate :

Now Web2.0 is spreading all over the world, every new start-up is trying to find the way to make miracle from this trend. Youtube made it, Myspace made it, Facebook made it and we can also make it in the near future. Because in China, this concept is still very new and no big success Web2.0 site comes up, especially the same type website. We can see that our website is the first one in China. (2)The need for the users: Users think that it is very difficult to find the electronic products information online through the search engines like google or yahoo and the professional electronic products forum like PConline or IT168. So our website with live search and users generated products reviews emerges with this time.

3. Product &Services
3.1 Product: This website can be divided in to two parts: one is the live search and the other is the products review community.

100% 80% 60% 40% 20% 0%

94%

6%

The search is made up of search in this site and search with guide.

3.2 Services:
(1) We will provide the real person guides to help the users find the information they want.

This is the alternative function the users could choose whether they need the guide help.
They just need to type the name of the product, and then click the search with guide, our real guide will come out to chat with the user and guide him to know about the product.

(2) We will send the products reviews and the average prices to the users mobile phone once they want to check the products information. They just need to type the name and type of the product and send to the assigned number and then our website will reply with the detail information mentioned above. (3) We will compare the products prices of different e-commerce websites (4) We will collect the information from our database to make the electronics product guide dictionary and guide books. (5) Virtual Lab: according to the users reviews towards the product, in a flash-based webpage, the product will be made of two side one id the positive reviews in red and negative reviews in dark. And this is increasing with the reviews from the users. This is an illustration of the review of the product in very vivid way to help the users know about the goods quickly. The products are updating every minute.

4.Industry Analysis
4.1 About WEB 2.0 Web2.0 is the second generation of internet based services that let people Collaborate and share information online in a new way. The core feature of Web2.0 is that the users are information receivers as well as information providers, which can provide a perfect platform for information exchanges

4.1.1 The principles of Web 2.0 : Web as platform, reach out to the entire web not just the center. Harnessing collective intelligence, turning the web into a kind of global brain. Data as the driving force. Operations must become a core competency and users must be treated as co-developers, in a reflection of open source development practices. Lightweight programming models to build loosely coupled systems and allow syndication. Software above the level of a single device i.e. not limited to any specific platform, technology and devices.

Rich user experience i.e. enabling user to use web as a medium to collaborate, classify and editing, etc.

4.1.2 Core Competencies of Web 2.0 Companies:

Services, not packaged software, with cost-effective scalability.

Control over unique, hard-to-recreate data sources that get richer as more people use them. Trusting users as co-developers. Harnessing collective intelligence. Leveraging the long tail through customer self-service.

Software above the level of a single device.

Lightweight user interfaces, development models, and business models.

4. 2. About Public Evaluation Website A Public Evaluation Website is a third party evaluation website which provides public platform for consumers to express opinions and exchange information. Public Evaluation Website becomes more and more popular nowadays in mainland China. There are several public evaluation websites which focus on food, books, baby nutrition, etc now in Mainland China.

There is no public evaluation website focus on electronic products currently.

 The potential of public evaluation website in mainland China.

One successful example of public evaluation website in mainland China is which focus on food. Now it has more than 60,000 restaurants information across 22 cities in China, and has already had more than 500,000 registered users.

4. 3. About electronic products consumption in mainland China Economy development, living standard improvement, quick update of electronic products From our survey, we can see that around 72% people spent more than 1000 in electronic products in the latest three months, which also shows the high electronic consumption.

3
4000 12% 1000 28%
1000

2001-4000 28%

1000-2000 2001-4000 4000

1000-2000 32%

4. 4. About electronic product websites in mainland China There are several electronic product websites in mainland China now. However, they mainly focus on product introduction and price compare. The information is not coming from the consumers and users. There is few people share the real user experience of a specific electronic product in those websites.

In our survey, 68% users are not satisfied with the information those website provided. From whom, 62% think the information is out of date, 21% think some evaluation is not objective, 45% think the information is not interactive, 12% think the interface is not user-friendly, 65% think the information is overloaded and dont know which one is believable.

68% 24%

8%

0%

50%

100%

70% 60% 50% 40% 30% 20% 10% 0% 0

, 65% , 62% , 45%

, 21% , 12%

4. 5. About Live Search Engine

There is no live search engine nowadays in China.

However, live search engine appears and becomes popular in the world. People will have very good user experience by using live search guide because there is always someone waiting to search for you in the Internet. Meanwhile, some senior search guides are electronic experts who are very familiar with those electronic products. They will not only search some information for users, but also provide expert opinions to senior users. This model has not yet appeared in China market.

86% users show interest in the live search engine.

14% 0% 20% 86% 40% 60% 80% 100%

4. 6.About our market survey There are 332 users did this survey for us through the Internet. There come some useful figures. 64% users decide within one week to buy an electronic product, and 14% take more than one week to decide

80% 60% 40% 20% 8%

14% 0%

12%

64%

 To search for useful information of electronic product, 42% users use within one week, 12% use more than one week, 24% users claimed that they cant find useful information.

6%
0%

24% 12% 42%

16%

10%

20%

30%

40%

50%

62% users seek information of electronic products from the Internet, among which 46% are from professional forum, 42% are from search engines, 12% are from professional websites.

25% 45%

68% 62%

46%

12%

0% 10% 20% 30%

42%
40% 50%

36%

 94% users are willing to share their consumption and user experience of a specific product with others.

100% 80% 60% 40% 20% 0%

94%

6%

From the above analysis, we can see that our Web 2.0 Live Search Engine in Electronic Product has market and development potential in mainland China.

5. Target Market
5.1 Target Users

1. Size: Around 500,000 registered users, of whom about 15%-20% are active users who are fans of electronic products and always express their opinions on our website. 2. Demographics: People aged between 16 to 50, urban citizens, use Internet often, averaged income above 2500 per month + non-income students, education level is above senior high school. 3. Geographic: Big or medium size cities, where living standard are relatively high, and people have varieties of choices of electronic products.
4. Other Characters: Those people are willing to buy electronic products, or are interested in electronic products and eyes on fashion of electronic products, not conservative, welcome opinions and enjoy sharing information.

5. 2 Target Advertisers
The big retail chain stores or the medium size retail store of electronic products. The main agents of a certain brand name of electronic products. The repair service provider of electronic products. The Second hand market of electronic products.

6. Market and Sales Plan

6. 1 Promote our website:
Put advertisements in popular electronic product magazines such as etc.

One key success element of Web2.0 is to attract as many experts and fans to the website and lead them to contribute useful information.
Putting advertisements in those popular product magazines is a good way to attract the electronic product fans and experts to our website. Cooperate with some popular web portals, and provide electronic product live search engine for them.

Online advertisement in popular electronic business website such as taobao or ebay.

Put advertisement in the advertisement brochure sent out by the electronic product retailers. Partner with other search engine like Baidu, so that when users search for one specific electronic product, they might find our website from search engine. Sponsor the famous university activities, and title the activities with our website name, such as Because students are potential large group of electronic products. Link with popular websites.

6.2 Promote our service: For users: The users have certain log in time can enjoy our senior user service free of charge in a trial period. After that, they can choose whether they will continue to use the pay services. According the users contribution to the website, they can have discount on our websites pay service. For Advertisers: We will put their advertisements on our website free of charge in a trial period. With the fact that they get benefits from that, they will support our website by paying us to continue the advertisements.
This will be our first income and more important, the strong supporting evidence to other potential advertisers.

7. Competitive Analysis

Opportunities
the first and biggest electronic products live search and review web2.0 site in China
the huge demand and wide variety of electronic products in China
China is the biggest electronic products market in the world. Mobile phone, laptop computer, mp3, mp4, digital camera and other electronic products are updating with the rapid speed.

the Chinese netizens habit of searching online and shopping online

Opportunities
the first and biggest electronic products live search and review web2.0 site in China
the huge demand and wide variety of electronic products in China
China is the biggest electronic products market in the world. Mobile phone, laptop computer, mp3, mp4, digital camera and other electronic products are updating with the rapid speed.

the Chinese netizens habit of searching online and shopping online

Opportunities
the first and biggest electronic products live search and review web2.0 site in China
the huge demand and wide variety of electronic products in China
China is the biggest electronic products market in the world. Mobile phone, laptop computer, mp3, mp4, digital camera and other electronic products are updating with the rapid speed.

the Chinese netizens habit of searching online and shopping online

Threats
easy to copy the network infrastructure is relatively backward competitors: PC online.com 186.com
have set up a successful paradigm and attract many users which are also our target consumers

8. Revenue Model
1. Advertising:

We can make advertisements for the target electronics production companies.

If the users search the products and the related ads will come out on the right of the search results page. Just like the Googles Adsense.

And if the users go to the products review page the ads will appear in the form of banner on the top or the left.
2. SMS Querying:

The users need to pay for 1RMB for once product review query.
And we will cooperate with the telecommunication operators and the share normally will be 7/3. We got 7.

3. Advanced Guide Charge: Our live guide service will be divided into to parts: one is for free and in this situation the guide just provides the outside useful links to the users. And the other is for charge. Our expert guides will help you from their personal experience to know more about the product.

We roughly decide to charge once for 1RMB just the same with the SMS querying.
And 10 times will be bundled into one package, the users can pay for it though in our website.

54% users are willing to pay for the advanced consultant service.

60% 50% 40% 30% 20% 10% 0% 54% 46%

 The information users need from the live guide.

1100% 190% 180% 170% 160% 150% 140% 130% 120% 110% 100% 0

, 88%

, 77% , 71% , 67% , 62% , 51% , 46% , 36% , 25%

, 46%

4. Cooperate with e-commerce websites: Just like Douban.com which recommend the books to the online book stores and then get the commission 10% from those stores once the buying process is done and this will not charge extra money for the users. We can also cooperate with the e-commerce websites and we will compare the prices listed for all those sites and let the users choose what they want.

9. Design & Development Plan

1 2 3 n

Web

SQL

5 20 50 100 200 500

10. Organization Chart

CEO (1)

Sales & Marketing (1)

IT (1)

Product Mgmt (1)

Accounting

Admin, HR (1) Customer Service (60)

Architecture

UI Design

Editorial

Documentation & Testing

11. Financial projections