BHARTI AIRTEL

PRESENTED BY: ADITYA CHAUHAN MEGHA WALIA NAINA SETH

LOGO OF THE COMPANY

OLD LOGO
Also called the flag logo

NEW LOGO
The name of this logo is wave. This is amodern representation of the

(the colours red and white) The word Air, in black, was placed against a white background, while Tel, in white, appeared against a red backdrop. To keep the continuity going, the dot of the letter i in the word, was also red

letter 'a' on a bright red background. The unique symbol is an interpretation of the a in airtel. The curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object. The use of colour red is their heritage.

BRAND NAME
The brand name Is Airtel and there has been no change

for the same since its inception.

CORPORATE IDENTITY
Bharti Airtel has a very positive corporate identity.

It has been ranked amongst the top five firms in corporate reputation in

India. It is also amongst Indias top two most innovative companies. In 2010, the Wall Street Journal had ranked Bharti Airtel amongst Indias most innovative companies in the Asia 200 Survey.

PRODUCTS OFFERED:
Airtel operates in all telecom circles of India, covering

approximately 86.6% of the countrys population as of September 2012.

PRODUCTS

Phone services Internet services

Television services
Airtel Live

PHONE SERVICE
PREPAID SERVICE POSTPAID SERVICE FIXED LANDLINE MY AIRTEL APP STORE

INTERNET SERVICES
MOBILE INTERNET BROADBAND CONNECTION 3G 4G LITE

PRODUCTS OFFERED TELEVISION SERVICE

INTERACTIVE PROGRAMMING TV HD TV

AIRTEL LIVE
NAMES TUNES MOBILE TV MOVIES ON MOBILE

CORPORATE SOCIAL RESPONSIBILITIES BY THE COMPANY:

The essence of Bhartis commitment to Corporate Social

Responsibility is embedded in the Corporate Values, which stem from its deepest held beliefs. These Values are: To be responsive to the needs of our customers To trust and respect our employees To continuously improve our services innovatively and expeditiously To be transparent and sensitive in our dealings with all stakeholders

Bharti Airtels response to Tsunami Disaster:

Built a mobile network in Andaman & Nicobar islands in

less than 3 months to aid rapid rehabilitation of the island Donated Rs. 1 Crore to the Prime Ministers Relief Fund, in addition to contributions from employees .Created 29 Airtel Crisis Communications centres in Tamil Nadu Raised resources for Tsunami victims by initiatives such as a Benefit Cricket Match Employees of Bharti Airtel also contributed through a Donation Collection Drive.

Bharti Airtel during Mumbai floods:

Bharti Airtel employees climbed up the towers to restore the networks so that the customers could conveniently reach its employees and family members.

Bharti Airtels response to Kashmir earthquake:

Bharti Airtels Rapid Response Team responded to

the Kashmir earthquake by bringing more than 2000 food packets and water bottles to the affected area. Money, clothes, woolens and blankets were also collected from employees to distribute among earthquake victims.

Other initiatives:
BIL North tied up with an NGO to distribute daily surplus food to

needy children Airtel Experience Centre set up for the benefit of the benefit of visually impaired people as well as people from deprived section of society Airtel Maharashtra & Goa team supports the Thalassemia Ward of Sassoor Hospital. Airtel Kerala team supports an old age home.

 Mobile Services Rajasthan supported the Red Ribbon

Caravan initiative of the Rajasthan State AIDS Control Society, to spread awareness about HIV/ AIDS. Airtel Delhi organizes a Blood Donation Camp in association with Indian Red Cross Society. It also provides funds for aiding child education.

ADVERTISEMENT:
Most of the advertisements undertaken by airtel are

based upon its STP model (segmentation, targeting and positioning). Airtel is currently aiming the youngsters as part of their advertisements. This is shown in their television advertisements of Har ek friend zaroori hota hai and jo tera hai who mera hai