Professional Documents
Culture Documents
General Trade
Development
Feb 2003
Self-service
Wider variety/More choices
Cheaper than traditional stores
Located in business districts
Presence of other stores another forms of
entertainment
Comfort
Image
Special promotions
OPPORTUNITY!!!
Wholesaler-covered
POTENTIAL
Law of
Diminishing
Returns
COST
As one goes further into coverage, costs
increase while rate of return decreases.
HP/LA HP/HA
1. Distributor Distributor
-Low cost teams -Pre-selling teams
2. Sub-distributor -Split Teams
Potential
LP/HA
LP/LA
1.Small Distributor
Wholesaler
2.Sub-distributor
Accessibility
General Trade Academy--Asia
Extensive, Effective
Coverage Reach
{
Factory CDC Distributor
Last
Mile Stores