Business Intelligence

Definition of Business Intelligence

BI is the cornerstone of a learning organization, one that uses facts to validate intuitions and make steady progress towards achieving strategic objectives. Wayne W. Eckerson, Director of Research and Services, TDWI

Business Intelligence
What it is
Process for gathering, processing and disseminating decision-making information to stakeholders Turning data into information Analytics

What it isnt
Only reporting Clandestine, Business Espionage Oxymoron ???
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Evolution of Business Intelligence

Running Reports Against Real-time Copy of Operational DB (ODS) Composing and Running Ad hoc Reports Against Dimensionally Integrated Data (Relational Data Warehouse) Free Form Analysis Using Dimensionally Integrated and Pre-Aggregated Data (OLAP Data Mart)

Running Canned Reports Directly Against Operational DB

Running Reports Against Nightly Copy of Operational DB (Reporting Server)

BI Infrastructure Is About Data

User Training BI Tools and Rollout DW Schema

ETL Processes Business Rules

Analyzing Data Sources

Data Quality
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DW Foundation
Business Intelligence Infrastructure

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Da

ta M

inin g

AP OL

aly An

s tic

Data Warehouse
lat ion
Normal Distribution

33 1/3 % 33 1/3 %

Pr e Mo dict de ive lin g

Integrated Longitudinal Data Set 33 1/3 %

Co rre

Data Warehouse Lifecycle

P-1 P-2

Data Warehouse

Source Systems

ODS

P-3

Requirements Gathering Source System Analysis Data Quality Analysis

Staging ODS Change Data Capture

Data Warehouse Data Marts Cubes

Reports Dashboards Scorecards

MetaData

DW Bus Matrix

Dimensional Modeling
Dimensional Model

Product

Customer Transaction Type

Sales

Time

Store

Demo
OLTP Physical DW Model Facts & Dimensions

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Multidimensional Databases
Multidimensional Databases are like Rubiks cubes

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Drilling into Detail

Multidimensional Databases are like Rubiks cubes

Product

Lumber Tools Hardware J U L A U G

Time
St or e

S E P

Co on Ra St .L pid ou s Bl i sP oo ark mi ng ton

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Demo
Cubes KPIs & Metrics

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Data Mining & Predictive Analytics

Classification: The act of distributing objects into predefined classes or categories. Estimation: A prediction of the value of an unknown, continuous variable. Clustering: Identifying logical groups in which to place similar objects. Prediction: Classification, estimation or clustering about a value or behavior which has yet to occur. Affinity Analysis: Determine which objects can be expected to co-occur with other objects.
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Demo
Data Mining

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Whos Who
Bill Inmon
Father of Data Warehousing Corporate Information Factory

Ralph Kimball
Dimensional Modeling www.kimballgroup.com

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Vendors
RDBMS
Microsoft SQL Server Oracle 10g IBM DB2

ETL (Extract, Transform, & Load)

Integration Services (Microsoft) Warehouse Builder (Oracle) DataStage (IBM) Informatica
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Vendors (Continued)
Profiling & Data Quality
ProfileStage (IBM) Trillium DataFlux (SAS) First Logic (Business Objects)

Reporting & Analytics

Reporting Services & Analysis Services (Microsoft) & ProClarity or Panorama Cognos Business Objects Hyperion
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Presenter Information
Karl Lacher
(612) 998 - 1590 karlpl@comcast.net

Michael Dalton
(612) 203 8548 mdaltona@comcast.net

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