IT SECTOR

SUBMITTED BYAMRITA BANERJEE VIPUL VERMA (GROUP-3)

 It is an American multinational information technology,consulting and business process outsourcing company, established in 1994.
It is headquatered in Teaneck,New jersey It is ranked among the fortune 500 companies In 2012 earning announcements, the CEO Frank D Souza categorized the companies services offering in three group:1. Horizon 1- Application development and maintainance 2. Horizon 2- BPO,IT Infrastucture services and business consulting 3. Horizon 3- SMAC(Social,mobile,analytics and cloud)

POLITICAL FACTORS : government rules and regulation towards

that particular business environment. Political instability in India does not posses risk to FDI or IT sectors as no policy framed by last government has been reversed.

ECONOMICAL FACTORS : Rising working pay, global recession ,

competition, contact availability

SOCIAL FACTORS : Factors that affects the industry are employee

right, language barriers,race nationality of the company etc. There is always difference in client behaviour which is supported by the fact that different customers have different taste

TECHNOLOGICAL :

After liberalization all businesses started understanding importance of technology . IT companies started providing customized business related software.

ENVIRONMENTAL : conservation and protection is an issue which has gained prominence because of deteriorating environmental balance. Companies are focusing on reducing the carbon foot prints,energy utilization and conservation of resource. LEGAL : Indian has strengthened laws to provide a sound legal environment. IT ACT 2000 INDIAN COPYRIGHT ACT.

BARGAINING POWER OF SUPPLIERS

POTERS MODEL THREAT

OF SUBSTIT UTE -

LOW
RIVALRYHIGH
THREAT OF NEW ENTRANTS-

HIGH
BUYERS POWER-

HIGH

HIGH

STARS
HIGH BPO,IT INFRASTRUCTURE SERVICES AND BUSINESS CONSULTING

QUESTION MARK?
SMAC (Social , Mobile, analytic and Cloud)

LOW

MARKET GROWTH

CASH COW DOGS

Application development and maintenance
Banking and financial service Retail None

High

MARKET SHARE

LOW

MARKET PENENTRATION

EXISTING MARKET EXISTING PRODUCT

USA AND EUROPE BPO, KPO,CONSULTANCY SERVICES , SOFTWARE SOLUTIONS

PRODUCT DEVELOPMENT EXISTING MARKET NEW PRODUCT

USA AND EUROPE

CONSULTANCY SERVICES AND APPLICATION SERVICES IN AUTOMOBILE SECTOR, SOFTWARE PRODUCTS, KPO.

MARKET DEVELOPMENT NEW MARKET EXISTING PRODUCT NEW MARKET NEW PRODUCT
ASIA PACIFIC, JAPAN, AUSTRALIA, MIDDLE EAST . BPO, KPO, CONSULTANCY SERVICES, SOFTWARE LATIN AMERICA, MIDDLE EAST, PHILLIPNEES, EAST EUROPE BPO OFFERINGS, CLOUD SERVICES

DIVERSIFICATION

BENEFITS
INOVATIVE IN TECHNOLOGY CLIENT ORIENTED CUSTOMIZATION BETTER AFTER SALE SERVICES

COST

CHEAP SOFTWARE DEVELOPMENT AND EMPLOYEE EXPENSES.

TIME ON DELIVERY
FURTHER ORDERS DEPENDENT ON QUALITY OF SERVICE TIME SAVING

THANK YOU