CHENNAI, BATCH 2008-10, Sec – C Group-6 Presents…

Questionnaire Design
Anil Nair
Anand Kishore
Nidhi Jaitly
Jitendra kumar
Siddharth Srinivasan
BR M

Why are the sales of Ambassador

declining?
Sale
s

Y
ear
 Define the
problem

What should be done to regain its lost

market share?
 Refine the
problem
1. How effective will be to change the design
of Ambassador?
2. Should the price of Ambassador be reduced
or constant?
3. Is there a change required in the colour of
Ambassador apart from the colours
available (white and black)?
4. Is there any problem with availability of
Ambassador (distribution channels) in the
Preparing
Questionnaire to
get the answer of refined
 Our
Questionnair
Name of respondent-
Age- a.16-25yrs b.26-35yrs c.36-45yrs d.above
45yrs
Gender:
Occupation:
Annual Income:
a.<Rs. 90000 b.Rs. 90001-2 Lakhs c.Rs. 2 Lakhs-5
Lakhs
d.Rs. 5 Lakhs-10 Lakhs e.>10 Lakhs
Do you own a car?
a.Yes b.No
Email ID: Mobile No.
 Our
Questionnair
1. What expressions comes on your face when you see
Ambassdor?
a. b. c. d. e.

2. For each statement given below(about Ambassador),

please mark the appropriate number to indicate
whether you:
1.Strongly agree 2.Agree 3.Neutral 4.Disagree and
5.Strongly Disagree
 Our
Questionnair
3. On 5 point rating scale mark your choice, where 1 is
the best rank and 5 is the last.

4. Select one of the item each from the following pairs

that is most important to you in Ambassador.
5. What price range would be appropriate for
Ambassador according to its overall features?
a. 2-3 Lakh
b. 3-4 Lakh
c. 4-5 Lakh
d. 5-6 Lakh

6. How frequent you find the showroom of

Ambassador?
a. within 0-5 Km.
b. Within 5-10 Km.
c. Within 10-15 Km.
d. Within 15-20 Km.
e. More than 20 Km.
7. Please rank the following brand of car with 1 being the
brand that best meets the characteristic being evaluated
and 5 being the worst.
 8. Do you think the advertisement policy of the Ambassador
is appropriate?
a. Yes b. No
If no, give your preference order for the brand
ambassador-
Businessman
Defence person

Politici
an
Sportsman
Bollywood
Star
9. What do you feel about present resale value of
Ambassador?
a. High
b. Good
c. Compromiseable
d. Low
e. Very Low
10. What an additional feature should be introduced in
the Ambassador? Write in maximum two lines-
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Thank you very much for taking out your time to fill
our questionnaire.

s !
a rd up
e g Gro
R M
Visit your own site: BR
www.mymba.sampa.com 6