DELL, Inc.

Dude You Are Getting A DELL

- Dileep Chowdary Veldi

KEYPERSON AT DELL
Michael S. Dell Founder of Dell Computer Youngest CEO in world Left college to focus on his Business in 1985 Now CEO and Chairman of DELL Pursuing his degree in medicine Have a hobby of building computers

Background and origins

Founded in 1984 with a capital of 1000 dollars. 1985 produced first computer of its own design. Changed its name to Dell computer corporation in 1988. In 1987 started the first international operations. In 1992, included in Forbes 500 list.

 In 1996, Dell started selling through website. 1999, Dell overtook Compaq to become the largest seller of PCs in US. In 2002, introduced Dell brand printers. In 2003, changed its named to Dell, Inc. In 2004, Michael Dell stepped down as CEO and Kevin Rollins was asked to take his seat. Dell appeared on 1st place of the most admired companies in Fortune 500s list. In 2006, Dell Acquired Alienware. In 2007, Kevin Rollins resigned. Michael Dell became the CEO once again.

Dell at Fortune 500

Rank 33 34 34 25 Revenues ($ millions) 61,101.0 61,133.0 57,095.0 55,908.0 Profit Year ($ millions) 2,478.0 2009 2,947.0 2008 2,614.0 2007 3,572.0 2006

Dell head quarters Round Rock, Texas

1. James W. Breyer Finance 2. William H. Gray, III Governance and Nominating (Chair); Leadership Development and Compensation 3. Judy C. Lewent Finance (Chair), Audit

DELL BOARD OF DIRECTORS

4. Klaus S. Luft Audit 5. Thomas W. Luce, III Audit, Governance and Nominating 6. Alex J. Mandl Audit (Chair), Governance and Nominating

7. Shantanu Narayen The Leadership Development and Compensation Committee 8. Samuel A. Nunn Presiding Director, Finance, Leadership Development and Compensation 9. Donald J. Carty Non-Independent Director 10. Michael S. Dell Non-Independent Director

Michael S. Dell Chairman of the Board Chief Executive Officer Brad R. Anderson Senior Vice President Enterprise Product Group Jeffrey W. Clarke Vice Chairman Operations and Technology Stephen J. Felice President Small and Medium Business Brian T. Gladden Senior Vice President Chief Financial Officer Erin Nelson Senior Vice President Chief Marketing Officer Lawrence P. Tu Senior Vice President General Counsel

Peter Altabef President Dell Services Paul D. Bell President Public Andrew Esparza Senior Vice President Human Resources Ronald G. Garriques President Communication Solutions David L. Johnson Senior Vice President Corporate Strategy Stephen F. Schuckenbrock President Large Enterprise

MAJOR ACHIEVEMENTS
Introduced fastest computer in 1986 Its has lowest price among all other Went to SPRING COMDEXs 86 Expanding his business globally Open office in London in June 1987 Introduced in Li-ON battery in 1993 AMD mpu firstly used by DELL www.dell.com is launched in june 1994

MAJOR SETBACKS
First setback experienced in year 1984 When huge stock of 256k memory chip become useless OLYMPIC series got huge failure Potentially affected batteries were sold with Laptops in 2006

DELL PRODUCTS
Dell and Minis Desktop Computers Printers and Ink Televisions Software(Anti-Virus and security, Business and Office, Operating Systems, etc,) Allienware Gaming PC and Console Digital Cameras & CamCorder Desktop Accessories(Keyboard, speakers,headphones, headset, adapters e.t.c) GPS (vehicle, phone, outdoor) Handhelds & Phones Memory(Dell memory, memory sticks, memory upgrades) Laptop accessories(cases, mice, keyboards, adapters, batteries, etc;) Mp3 players Networking (adapters,routers,wireless/wifi, etc)
Laptops

DELL SERVICES

THE NEW STRATEGY

For 2 decades, Dell was known as a company who manufactures and sells hardware. Took drastic measures to increase the profitability. Masterminded the change in entire product line-up. Simplify-IT. Streamlined how IT is acquired, maintained or scaled. Started CFI.

Questions

THANK YOU