A PRESENTATION ON CHAMPION INDUSTRIES

Prepared by:FACULTY OF BUSINESS ADMINISTRATION DHARMSINH DESAI UNIVERISTY NADIAD

MARCH\APRIL 2010-2011
1. 2. 3. 4. 5.

Mehta Dharak K. Patel Rahul B. Patel Ravi. Shah Atish s. Shah Jacky P.

050 109 110 143 150

Agenda:Company Profile 2. Marketing Department 3. Finance Department 4. Human Resource Department

1.

1. Company Profile:

Champion Industries Oldest & reputed color company since 1985 in India An ISO 9001 : 2000 certified Leading brand in field of decorative paints for both interiors & exteriors More than 2150 shades of color. Name & address of the Company Champion Industries, I 29, Phase No. - 4, G.I.D.C. Estate; Vithal Udhyognagar 388 121, (Gujarat) India. Ph. :- (02692) 236330, 236085. Website:- www.championpaintsindia.com Mission: To increase Brand Image in Market. Vision: Most preferred paints by people.
Continued
3

Objectives: Associate to experience the joy of living life that's great, Colorful Like the Rangoli.

Goal: TO become a part of customers life and always be will customers in every color of life.
Quality Policy: committed to requirement of quality management system committed to continuously improve effectiveness. produce products that meet the customers requirement, satisfaction.

and

Organisational Structure: Activities such as task allocation, coordination and supervision, which are directed towards the achievement of organizational aims.

Continued

MANAGING DIRECTOR Dr. Mahesh G. Patel C.E.O. Mr. Viresh M. Patel General Director Mr. Kalpesh Patel

Marketing Staff Shailesh Patel Rajesh Pathak Jayesh Christian Jigar Patel Hitesh Joshi Hitesh Patel Kirit Patel

Office Staff Johnson Thomas (Finance) Omnath Thomas (Accounting) Nimesh Patel (Banking) Dhiren Patel (Billing) Jay Patel (Service Incharge)

Production Ashish Patel Nayan Patel Pranesh Patel

2. Marketing:Introduction of Marketing Champion Paints teams efforts are oriented to built and enhance for them to take all the time necessary because they have built key strength to answer the requirement of the business fixes the prices of their colors very honestly and fairly. So that, everyone can make efforts for purchase the colors of Champion.

Product Mix Solvent / Oil Paints Goldy Wood Primer Water Based Interiors Water Based Exteriors Wood Finish Products

Product Mix Length, Depth, Width The colors range in more than 2150 shades of different colors & paints and they provide it in the packing of 200ml, 500ml, 1lt, 4lt, 10lt, and 20lt and also in Kgs.

Continued

Promotion

Sales Promotion: Sales promotion by putting coins of some amount of money in the packs Giving special schemes to dealers as discounts Consumer tools to promote the paints like samples, tokens, cash refunds, offers, warranties, etc.

Advertising Champion has not yet given any advertisement in any media. Aim to give advertisement in medias like Radios, TVs, Newspapers, Hoardings, Banners, etc. within the short period.

Continued

Pricing: According to Philip Kotlar, Price is the amount of money charged for a product or services of the sum of the value that customers exchange for the benefits of having or using the product or services.

The Pricing of Champion Paints Price of competitors & cost of materials affect the prices. Both cost based and competition based pricing policy used. Mainly prices are decided on the cost. Considered the goal of the company. Champion Paints has more than 2150 Shades of colors and paints and other items, the price list of main products of Champions as follows: WATER BASE PRODUCTS:INTERIOR PREMIUM form Rs. 330 Rs.3500 for 10 kg WATER BASE PRODUCTS:EXTERIOR PREMIUM from Rs. 650Rs. 3000 for 10 kg

Continued

Distribution:

Champion is using the 3rd level of distribution channel where the company sale the paints to the distributors or dealers and they sale it to the retailers or to the customers directly. Decisions about distribution of the products is taken by the Marketing Executives in general meetings. Distribution Channel MANUFACTURER ->DISTRIBUTORS ->DEALERS ->CUSTOMERS

Market Segmentation:

Local Market segment includes the small cities & villages & towns of the Gujarat Interior And Exterior decorative paints segmented to rich people, willing customers. Income, family life cycle, buying perceptions, occasions, etc. considered for segmenting

Continued

MARKET

RESEARCH

Got idea about the demand for the products, launching the products in the market and competitions prevailed through Market Research.

The research laboratory is used

By survey of customers

Continued

10

3. Finance:

Financial Department: Financial and function of financial are the part of economic activity. It is very essentially needed for all types of organization viz. small, medium, large scale industries, agriculture and service sector. Finance has rightly been termed as the Master Key providing access to sources required for running business activity. Hence, efficient management of business enterprises is closely linked with the efficient management of the finance. Henry Ford once remarked, Money is an arm or a leg, You can either use it or lose it. This statement though apparently simple is quite meaningful. It brings home the significance of money of finance

11

Continued

Summary of Ratios or Tabular Statement of Ratios :

No. A 1 2 3 4 5 6 B 7 8 9 10 11 12 C 13 14 Profitability Ratios : Gross Profit Ratio Net Profit Ratio Operating Ratio Return on Capital Employed Return on Share Holders Fund Earning Per Share Efficiency Ratios : Stock Turnover Ratio Total Assets Turnover Ratio Debtors Ratio Creditors Ratio Fixed Assets Turnover Ratio Capital Turnover Ratio Liquidity Ratios : Current Ratio Propritory Ratio Particulars 2008-09 2009-10

17.12%
2.40% 82.88% 5.68% 20.97% Not Applicable 3.14Times 1.89Times Not Applicable Not Applicable 4.84Times 1.89Times 2.32:1 21.97%

18.61%
2.48% 81.39% 6.88% 19.46% Not Applicable 3.23Times 1.8TImes Not Applicable Not Applicable 4.20Times 1.8Times 2.09:1 23.55%

12 Continued

 Trading and Profit & Loss a/c

PARTICULARS Sales (Net) Cost Of Goods Sold : Opening Stock ADD :- Purchase LESS :- Closing Stock ADD :- Direct Expenses 1 18,300,000.00 60,518,089.24 20,228,050.00 3,652,506.00 62,242,545.24 Gross Profit Other Income Interest Paid / (Received) Sales & Administrative Expenses Interest to Partners Profit Before Depreciation 2 3 4 14,235,447.45 148.00 3,932,239.90 5,903,794.97 -4,399,560.58 17,015,795.00 54,516,089.00 18,300,000.00 2,246,552.00 55,478,436.00 11,457,012.00 65,608.00 2,981,031.00 5,406,875.00 -3,134,714.00 Schedule 31/3/2010 Rs. 76,477,992.69 31/3/2009 Rs. 66,935,448.00

LESS :- Depreciation
Profit After Depreciation Taxation Adjustment NET PROFIT 5

1,478,275.47
2,921,285.11 1,022,405.00 1,898,880.11

1,122,553.00
2,012,161.00 408,446.00 1,603,715.00

13

 Balance sheet as on 31/03/2010

PARTICULARS Partners Capital account Secured Loan Unsecured Loan Deferred Tax Liability TOTAL Fixed Assets Investment Current Assets : Loans & Advances E F G Schedule A B C D 31/3/2010 Rs. 10,006,387.00 24,605,945.00 7,991,000.00 134,831.00 42,738,163.00 18,224,512.00 2,100.00 46,429,778.00 31/3/2009 Rs. 7,785,033.00 22,323,735.00 5,345,295.00 118,446.00 35,572,509.00 13,838,141.00 2,100.00 37,897,766.00

LESS :- Current Liabilities & Provisions

Net Current Assets Differed Revenue Expenditure

22,167,257.00
24,262,521.00

16,304,444.00
21,593,322.00 138,946.00 35,572,509.00

249,030.00 42,738,163.00

Notes on Accounts
TOTAL

14

 Common Size Statement:

Particulars Source of Funds :Share Capital Secured Loans Unsecured Loans 10006387 24605945 7991000 15.42 37.91 12.31 7785033 22323735 5345295 15.01 43.03 10.30 2009-10 In <%> 2008-09 In <%>

Differed Tax Liability

Current Liabilities & Provisions

134831
22167257

0.21
34.15

118446
1630444

0.23
31.43

Total Sources of Funds

Application of Funds :Fixed Assets Investments Current Assets, Loans & Advances Differed Revenue Expenditure

64905420

100.00

51876953

100.00

18224512 2100 46429778 249030

28.08 0.01 71.53 0.38

13838141 2100 37897766 138946

26.67 0.01 73.05 0.27

Total Applications of Funds

64905420

100.00

51876953

100.00

15

4. Human Resource:About

HRD:

Champion Paints takes care of employees of the company very well. They have applied some policies for progress of Human Resources and for that purpose they spend enough money for development of HRs. they have good industrial environment without any disputes due their effective human resources management.
Number

of Employees: About 200 to 220.

Number

of Dealers: About more than 500 in Gujarat.

16

Recruitment & Selection

Forecast the need for the person or employees in any organization Use the forecasting methods and manpower planning Use various absenteeism ratios and labour turnover ratios Invite the pool of employees as per their require Giving the advertisement about the recruiting the personnels Sometimes they use the transfer and promotion Give priority to select employee from internal sources If the vacancy is for a skilled person, then uses external sources At that time interview are used and IQ and skill tests are taken

17

Policies of Company
Policies serve as a standard of performance. Actual results can be compared with the policy and find out the variances, so control become possible 2) Sound policies of Champion Industries, help to build employee motivation and loyalty.
1)

Facilities to employees - canteen - transportation - medical Motivation to employees

a. Monetary as well as non monetary method for the motivation purpose b. Company provide opportunity for the career development.

Labour problems and trade union

No labour problem All labour are loyal and co operative to each other There is no any trade union in the Champion Industries.

18

19

20

21

22