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QFD
Introduction
Quality function deployment was first developed in Japan in the Kobe Shipyards in 1970. Today more than 10,000 companies in America and West Europe are utilizing the techniques of QFD.
Automotive industry the furthest in implementation of QFD
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What is QFD?
What is QFD?
QFD is an analytical process which provides an approach to deploying the voice of the customer through all aspects of the product development process.
What is QFD?
It is a planning tool used to fulfill customer expectations. A disciplined approach to product design, engineering, and production and provides indepth evaluation of a product.
What is QFD?
Using QFD for new product development always involves a cross-functional team with the skills necessary for designing the product, writing engineering specifications, purchasing materials, and planning the tooling and production work.
What is QFD?
The efforts of these teams eliminate rework and typically reduce development time by as much as 50%.
QFD helps identify new quality technology and job functions to carry out operations.
What is QFD?
This tool provides a historic reference to enhance future technology and prevent design errors.
QFD is basically a set of graphically oriented planning matrices that are used as the basis for decisions affecting any phase of the product development cycle.
What is QFD?
QFD results are measured based on the number design and engineering changes, time to market, cost and quality. QFD enables the design phase to concentrate on customer requirements, spending less time on redesign and modifications.
Team Meetings
A. The project manager and team members need to commit a significant amount of time, especially in the early stages. B. Priorities and the scope of the project need to be clearly defined and told to all departments within the organization so time can be budgeted appropriately. C. Duration of meetings vary depending on where teams members are coming from and what needs to be accomplished.
Benefits of QFD
Customer Driven
1. 2. 3. 4. 5. 6.
1. What does the customer really want? 2. What are the customers expectations? 3. Are the customers expectations used to drive the design process? 4. What can the design team do to achieve customer satisfaction?
The Affinity Diagram is ideally suited for most QFD applications;other data organizers include: Interrelationship Diagrams, Tree Diagrams, Cause and Effect Diagrams
Phrase the objective Record all responses Group the responses Organize groups in an affinity diagram
Affinity diagrams
House of Quality
House of Quality
The primary planning tool used in QFD is the house of quality. Building a House of Quality
Hierarchy trees
A Hierarchy tree or Tree Diagram also illustrates the structure of interrelationships between groups of statements, but is built from the top down in an analytical manner. It is usually applied to an existing set of structured information such as that produced by building an Affinity Diagram and is used to account for flaws or incompleteness in the source data. Working down from the top a team can amendments at each level and the completed hierarchy can be drawn as shown below.
Hierarchy trees
Interior walls = relationship between customer requirements and technical descriptors Roof = interrelationship between technical descriptors Foundation = prioritized technical descriptors