Trinidad Medical Aid Delivering to your doorstep

Presented by: Arundranath Mahase Kerry Wilson Nigel Garcia Cleve Chadee

Who is Trinidad Medical Aid ?

CO-FOUNDERS

Arundranath Mahase

Kerry Wilson

Nigel Garcia

Cleve Chadee

Alternative means of acquiring medication and medical care kits. Sourcing of medication Providing best prices Eliminate frustrations
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Original Business Model Canvas

Key partners Ministry of Health (Hospitals) Ministry of Social Development (CDAP) Pharmacies Public Health care Facilities Private Medical Institutions Key resources Staff/Labor Key activities Prompt/Efficient delivery of medication Value proposition Convenience Reliability Saves time and money Greater Productivity. Costumer relationships Loyalty Social Media Personal Interaction Costumer segments Elderly Sick/Bedridden persons

Persons without transport

Busy persons

Channels Delivery Mailboxes internet Revenue streams

Delivery charge

Location
Transportation/Vehicle Stationery cost

Group Members

Cost structure Rent Wages Transport maintenance

Value proposition
Sourcing of medication

Convenient and Reliable delivery service.

Providing price comparison

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Customer Archetypes
Segment 1
Male or female

Segment 2
Female

Segment 3
Male or Female

No - Low income earner

30-55 May have a family to care for that may or may not be disabled or infirmed. Minimum employment Reliable acquisition of meds Dependent on free public healthcare/ Government Assistance Economical Spender

Middle income earner

30-55 Has a family to care Professional Hectic Lifestyle Cost effective and convenient means of acquiring meds Not dependent on but may benefit from other aspects of Public Health e.g. CDAP Value Conscious Has means of private transport

Low-middle income
Retired:- receives a pension May fall into 1 of the foll. categories: - infirmed - disabled - immobile Reliable and convenient acquisition of meds Benefits from Free Public Healthcare Economic Spender No Means of private transport

Distribution channels
Facebook

email

telephone
Customers

Trinidad medical Aid

web-site
KEY
Virtual Channel

Delivery
Physical Channel 6

Customer Relationship

KEEP

Newsletter Fliers Facebook Word-of-mouth Blog

Competitions Loyalty programs Customer service Newsletters

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Revenue Streams
Daily customers (prescription and over the counter drugs)

Special Requests
(Disaster Relief etc.)

KEY
Payment Activities 8

Subscription fee ( yearly)

Key Partners

Pharmaceutical Companies

Pharmacies
KEY
Suppliers

Customers

Package Suppliers
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Resources, Activities and Costs

Key resources
Staff/Labor Location Transportation means Stationery

Key activities
Processing of customer requests Locating of medications

Cost structure
Fuel Packaging

Phone bills

Procurement
Delivery of medications

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Revised Business Model Canvas

Key activities Key partners Ministry of Health Ministry of the People and Social Development (NIPDEC) Ministry of Planning and Sustainable Development Pharmacies Pharmaceutical Companies Bag / Box Suppliers Processing requests Locating of medication Procurement Packaging/Delivery of medications Convenience Reliability Saves time and money Omits hassles in Sourcing Medications. Value proposition Costumer relationships Get- Loyalty, Personal interaction, Word of mouth, Social Media Keep- loyalty bonus, customer service, Competitions Grow referral customers , misc. items Channels Delivery Facebook Email Fax Costumer segments Patients of Public Health Institutions CDAP users outside of Public Health institutions. Public users interested in the service

Marketing
Customer service Key resources Staff/Labor Location Transportation(Vehicles) Stationery Logistics system

telephone
Revenue streams
Exclusive Government Contractual Agreement

Cost structure

Rent
Wages Transport maintenance

Fuel
Packaging Phone bills Marketing/ advertising

Special Requests (Disaster Relief etc.) Daily customers (prescription and over the counter drugs) Subscription fee (yearly) Advertising on Website Asset mark up depending on cost price 11

Personal Lessons Learnt:

Planning Importance of ground work Operational Communications HR

For the better next time:

Challenge Plan Peer Evaluation Greater Mentor Emphasis Earlier MVP testing Aggressive Customer pursuit

Next on the agenda:

Continuance of pain relief.. Deliver! Deliver! Deliver!
Widen network of partners Greater emphasis on marketing and advertising Customize brand

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Trinidad Medical Aid Delivering to your doorstep

THANK YOU!
QUESTIONS?

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