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Business Standard
Anand Bazaar group
Newspaper Media & Entertainment The power of knowledge Know More, No Less
Biggest Indian newspapers giving business, finance and economics news One of the oldest and most credible Financial newspaper, circulated in more than 1000 cities
SWOT Analysis
Strength
Weakness
Oppurtunities Threats
SWOT Analysis
Strength Weakness
Oppurtunities Threats
Wide coverage and hugely popular top-of-themind brand Part of Largest Media House in India and hence excellent reach of over 800,000 per day Has a good Brand Recall and is synonymous with financial and business news and coverage Has good supplements like Brand Equity and Corporate Dossier travel which gives it an edge over others More of negativity in news during the bullish and bearish phase of market Size of paper
Can leverage existing Supplements to differentiate itself from competition. Tie ups with top class brands to get even more readership base Tie-ups with financial institutions, colleges etc
Increased competition from other dailies On line news medium means reduced circulation
Product
Economic and business news paper along with additional supplements
Price
Competitive pricing with respect to other financial papers ( Rs. 3/paper)
4P
Place Ease to find the product online - epaper , mobile application & widely at all stalls Promotion Business excellence awarding annually
Systematic approach covering all sectors. Segregation of NEWS in supplements Overview of whole week is given in Weekend
Not creative Monotonous styling of headlines No own publication house Display of Ads sometimes creates a Fuss NEWS is sometimes very lengthy
Can give an extra page on Mumbai based News Can include Sunday's edition Weekend in subscription Can also reduce price of Sunday's Edition Potential Market availability. Can have tie-ups for renowned brands for ads
Continuous monotonous approach Low pricing Strategy Toughest competition from The Economic Times
Product
Economic and business news paper along with additional supplements
Price
Competitive pricing with respect to other financial newspapers.
4P
Place It has a widespread network in India, being circulated in more than 1000 cities. Also available online with ease and easy availability at stalls Promotion Free supplements automobile sector
Goals
To be the Market leader in Business newsletters in India. To increase the distribution network
Segmentation
Customer segment: The youth between 15 to 30 years of age. The idea is to create a strong readership among youth , who will still prefer mint even after they surpass the age of 30 due to strong connection. Photos bacha paper
Distribution
Mint should start circulation in four more promising cities like Lucknow, Vishakapatnam, Jabalpur and Amritsar.
Promotion
Newspaper Kiosks Social Networking Real Readers Going social
Presented by
405- Tanmay Bhagat 411- Rohan Gupta 420- Anjali Mehta 425- Nitin Balasubram 431- Karan Shah 437- Sauarbh Sohoni 441- Sagar Vora