Social Media in Careers Work

Social media in careers work
Presentation to the University of Wollongong By Tristram Hooley (Reader in Career Development)
www.derby.ac.uk/icegs
What we are going to try and cover
Using social media to support team and network building

Using social media for professional development Using social media to deliver careers work to clients
So what is social media?
Wikipedia says
Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify usergenerated content. It introduces substantial and pervasive changes to communication between organizations, communities, and individuals.
Disclaimer
During this session I will be encouraging you to do things in public (on the internet). You dont have to do what I say. If you dont want to do something you dont have to explain why. But, we can talk about any concerns. After the session I can help you take things down that you are not happy with.
But.
The golden rule is

If you dont want people to know something, dont put it on the internet.
What do you do already?
With social media For personal/social use? For professional use with clients? For professional development?

Twitter
http://twitter.com/ Set up an account Search for me (@pigironjoe) Follow me. View my lists. Use the Careers and Australia lists to give you some people to follow. Try and follow at least 30. You can unfollow later if you want. Tweet Bring a tweet to someones attention with @ Group all of our Tweets using #socialgong
Keep Tweeting throughout today!
Network type 1
Network type 2
Network type 3
Walled gardens
Safe Private Intense
But Can be dull Lack new ideas Often have too few visitors People dont always come back
Network type 4 (Real networks)
What do you want from a network?

Diversity Independence De-centralisation (Surowiecki, 2004 see http://en.wikipedia.org/wiki/The_Wisdom_of_Crowds)
Also People who share your interests People to have fun/sociability with
Discuss
Are you trying to create a walled garden or an open network?
Useful tools
Twitter Linkedin groups (can be walled gardens) Facebook pages (can be walled gardens) Pinterest Group blogs

An example of social development and reflective practice
1. http://adventuresincareerdevelopment.wordpress.com/20 11/05/11/five-things-that-careers-people-can-do-with-s/ 2. http://adventuresincareerdevelopment.wordpress.com/20 11/05/25/5-things-that-a-careers-professional-can-do-w/ 3. http://adventuresincareerdevelopment.wordpress.com/20 11/05/25/5-things-careers-professionals-could-do-with/ 4. http://adventuresincareerdevelopment.wordpress.com/20 11/12/13/making-it-invisible/
Social reflective practice

Do something Think about it
Respond and rearticulate
Write about it
Think some more
Feedback from others
Useful tools
Twitter Blogs Presentation sharing http://www.scribd.com/ http://www.slideshare.net/ http://prezi.com/
Discussion: So should you share everything?

How do you deliver careers services online?
Communication
Automated interaction
Information
- One-to-one
- One-to-many
- Many-to-many
Online/face-to-face vs high and low social presence
Low (or no) social presence

Face to face
High social presence
Information giving, Guidance CV & course interviews, Group advice, quick work queries Flat websites, online career assessments, information Social media, ecounselling, elearning
Online
Information
What makes good online career information?
Effective web writing
Summarise in the title. Summarise again in the first paragraph. Make it easy to scan One point per paragraph Short paragraphs and simple sentences Keep page length down. Use bullet points to highlight key information
[Note: A blog post is a bit different]
Exercise - write a page on designing a brilliant CV
Automated interactions
Tests Career assessments Games Simulations
Communication: How would you respond?

Dear Careers Adviser
Im a third year English student. Ive got no idea what I want to do with my life. Ive liked University and would ideally like to do another year.
Yours
T_________
Whats the appropriate blend

So we need to support individuals to become self-sufficient career managers Engagement is likely to lead to the identification of further need How do you design the appropriate blend?
Technophobes
Face-to-face Blended
Distance learners
Online
Youth employability service
https://www.facebook.com/yesbrightonhove?sk=app_288764067835515
Key lessons from YES
Blend services Use online to extend services and facilitate keeping in touch Use online to allow drop in Create resources Write to engage Adopt the publish then filter principle
See Dyson, E. (2012) Face-to-facebook: a blended approach to careers work. Journal of the National Institute for Career Education and Counselling 29.
Communication: Key design issues
One-to-one, one-to-many, many-to-many Synchronous or asyncronous Text, audio or video Sustained or one off Open or closed
We communicate with people not organisations
Who would you rather talk to about your career?
or
A person
A brand
Social presence
Online interactions rob us of many of the social cues that we rely on in normal conversation. We need to work hard to replace them. E.g. Photos Names Information about ourselves
Exercise: Building rapport
Online
Face-to-face
Thinking about learning: Scaffolding
You are providing help and support not doing everything for the client. Think about how you work with the online environment to provide them opportunities to develop. Providing links and connections is probably more useful than writing lots of text advice.
One-to-many / Many-to-one communications
Blogging
Other social media e.g. vlogging, bookmarking, microblogging Online career learning environments
http://blog.penelopetrunk.com/
Online career learning environments
Course resource
Participants
E-tivities
Course tutor
Instructional design
A example career e-tivity
Write a short post about your last job interview. What was it that you found particularly difficult.
Respond to someone elses post by providing them with an online resource that youve found helpful. It might be a web page with interview tips, a YouTube clip or something else.
Many-to-many: The wisdom of crowds
Can we intervene?
Facebook LinkedIn Twitter Etc.
Career learning is going on

But we are just one voice amongst many
The creepy treehouse
People should know where you are and what you do. But, they should call you into play.
If you walk away with one thing
The challenge does not lie in the technology. The challenge lies in deciding what to do with it.
Bibliography
Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge: ICG. Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide for academics. Derby: International Centre for Guidance Studies, University of Derby.
Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe
Blog at http://adventuresincareerdevelopment.wordpress.com

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Social media in careers work

Presentation to the University of Wollongong By Tristram Hooley (Reader in Career Development)

What we are going to try and cover

Using social media to support team and network building

So what is social media?

The golden rule is

What do you do already?

What we are going to try and cover

Using social media to support team and network building

Keep Tweeting throughout today!

Network type 4 (Real networks)

What do you want from a network?

Are you trying to create a walled garden or an open network?

What we are going to try and cover

Using social media to support team and network building

An example of social development and reflective practice

Social reflective practice

Respond and rearticulate

Think some more

Feedback from others

Discussion: So should you share everything?

What we are going to try and cover

Using social media to support team and network building

How do you deliver careers services online?

Online/face-to-face vs high and low social presence

Low (or no) social presence

High social presence

What makes good online career information?

Effective web writing

Exercise - write a page on designing a brilliant CV

Tests Career assessments Games Simulations

Communication: How would you respond?

Whats the appropriate blend

Youth employability service

Key lessons from YES

Communication: Key design issues

We communicate with people not organisations

Who would you rather talk to about your career?

Exercise: Building rapport

Thinking about learning: Scaffolding

One-to-many / Many-to-one communications

Online career learning environments

A example career e-tivity

Many-to-many: The wisdom of crowds

Facebook LinkedIn Twitter Etc.

Career learning is going on

The creepy treehouse

If you walk away with one thing

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