You are on page 1of 12

Marketing Of Services

Services marketing includes buying and selling of services like health, insurance, restaurants, education etc. The unique characteristics of services include:
Intangible Inseparability Perishability Variability

Marketing Of Services: Additional Ps Of Services


Physical Evidence People Process

Marketing Of Services: Parameters Of Service Quality


Tangibility Reliability Responsiveness Empathy Assurance

Ethics In Marketing
To what extent should firms create demand for products and services, rather than just satisfying established needs and wants? To what extent should marketing create unrealistic aspirations and focus on individual concerns and fears through advertising? Should, for instance, private health care companies raise fears about possible life threatening illness to sell their services?

Ethics In Marketing
To what extent should firms market products and services that are dangerous, immoral or a risk to health, even though the sale of the products themselves are legal. Cigarette marketing has been a particular focus with, advertising being banned in many countries.

What is ethical marketing?


Ethical marketing refers to the application of marketing ethics into the marketing process Marketing ethics has the potential to benefit society as a whole. Marketing ethics has influenced companies and their response is to market their products in a more socially responsible way .

Unethical Marketing Practices


Damaging personal autonomy. Causing harm to competitors Manipulating social values. Impacting self-images. People are spending tons of money and are usually more depressed. Marketing/Advertising creates artificiality and influences gender sensitivity.

List of unethical pricing practices


Dumping (pricing policy) Price skimming

Predatory pricing

Price discrimination Supra competitive pricing

Price war

Ethics In Marketing
Ethical pitfalls in advertising and promotions

Issues with Issues over truth violence, gender sensitivity and and honesty. profanity.

Negative advertising techniques

Unethical practices relating to products examples

Selling goods abroad which are banned at home

Omitting to provide information on side effects

Unsafe products

Wasteful and unnecessary packaging

Deception on size and content

Inaccurate and incomplete testing of products

Treatment of animals in product testing

The use of child labour and forced labour

Production in sweatshops

unethical practices by suppliers in the supply chain


Violation of the basic rights of workers Ignoring of health, safety and environmental standards

Promotion
Promotional Mix
Advertising Sales Promotion Publicity Sponsorship Direct Marketing Digital Marketing Personal Selling

You might also like