Professional Documents
Culture Documents
Services marketing includes buying and selling of services like health, insurance, restaurants, education etc. The unique characteristics of services include:
Intangible Inseparability Perishability Variability
Ethics In Marketing
To what extent should firms create demand for products and services, rather than just satisfying established needs and wants? To what extent should marketing create unrealistic aspirations and focus on individual concerns and fears through advertising? Should, for instance, private health care companies raise fears about possible life threatening illness to sell their services?
Ethics In Marketing
To what extent should firms market products and services that are dangerous, immoral or a risk to health, even though the sale of the products themselves are legal. Cigarette marketing has been a particular focus with, advertising being banned in many countries.
Predatory pricing
Price war
Ethics In Marketing
Ethical pitfalls in advertising and promotions
Issues with Issues over truth violence, gender sensitivity and and honesty. profanity.
Unsafe products
Production in sweatshops
Promotion
Promotional Mix
Advertising Sales Promotion Publicity Sponsorship Direct Marketing Digital Marketing Personal Selling