7C of Digital Career Literacy

Developing digital career literacy through the seven Cs
Tristram Hooley
www.derby.ac.uk/icegs
Three changes
The internet offers new opportunities to give and receive career support. The internet changes the context within which career is enacted. This new context requires new skills for effective career management.
http://adventuresincareerdevelopment.wordpress.com/2011/09/26/the-parable-of-the-three-fishermen/
Approaches to career guidance

Career crisis support
Pre-emptive career support Career management learning
Career management learning frameworks
http://blueprint.edu.au/
http://www.education.vic.gov.au /school/teachers/teachingresou rces/careers/carframe/Pages/st ages.aspx
Changing
Curating
Collecting
Creating
The 7 Cs of digital career literacy
Critiquing
Communicating
Connecting
1. Changing
http://www.youtube.com/watch?v=vdvo5Fl RqmM
Discuss
What do you do to help students/clients understand and respond to change? What could you do? An idea: Show the Shift Happens video and discuss what it means for career.
2. Collecting
Discuss
What do you do to help students/clients to collect useful career information? What could you do?
An idea
3. Critiquing
Discuss
What do you do to help students/clients to be more critical about the information they encounter? What could you do?
An idea
Get students to review 10 websites. Tell them to look at
URL Who created the site The date it was last updated
Then them to think about

Who paid for the site Why the site was created in the first place
4. Connecting
Discuss
What do you do to help students/clients to network effectively online? What could you do? An idea: Review their career networks with them. Think about how to expand them.
5. Communicating
dEr Sir I wud lIk 2 apply 4 d advRtizd job. I BlEv dat I hav d neceSrE skills required 4 d post & dat I wud b a gr8 aDitN 2 yor team. urs faithfullyTristram Hooley
Dear Sir I would like to apply for the advertised job.
I believe that I have the necessary skills required for the post and that I would be a great addition to your team. Yours faithfully
Tristram Hooley
Discuss
What do you do to help students/clients to communicate effectively online? What could you do? An idea: Get them to write an initial contact to an employer in a number of different formats (tweet, Linkedin group message, email).
6. Creating
Discuss
What do you do to help students/clients to create useful content for their career? What could you do? An idea: Encourage them to use a Linkedin profile as the first step towards creating an online profile.
7. Curating
Discuss
What do you do to help students/clients to curate their online presence? What could you do? An idea: Get them to Google themselves.
In conclusion
Managing a career requires some skills, attributes and knowledge. Some of this is the same online as it was before the internet existed (but reframed by the new environment). Some of it is almost entirely new. The 7 Cs provides a framework that career professionals can use to work with clients.
For more of my thoughts on this

Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29. Longridge, D. & Hooley, T. (2012). An experiment in blended career development: The University of Derby's social media internship programme. Journal of the National Institute for Career Education and Counselling. 29. Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing the Future: Diversity, Inclusion and Social Justice. Stourbridge: Institute of Career Guidance. Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The Potential of Web 2.0 and 3.0 Technologies for Career Development and Career Support Services. London: UKCES.
Tristram Hooley
Reader in Career Development International Centre for Guidance Studies University of Derby http://www.derby.ac.uk/icegs t.hooley@derby.ac.uk @pigironjoe Blog at http://adventuresincareerdevelopment.wordpress.com

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7C of Digital Career Literacy

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Developing digital career literacy through the seven Cs

Approaches to career guidance

Career management learning frameworks

http://www.education.vic.gov.au /school/teachers/teachingresou rces/careers/carframe/Pages/st ages.aspx

The 7 Cs of digital career literacy

Then them to think about

For more of my thoughts on this

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