You are on page 1of 27

Panda Update

Na czym polega update i jak si na niego przygotowa?

AGENDA

Panda? Co z t Polsk? Content is Budowa strony Ignore SEO?

rdo obrazka: klm24.com

PANDA?

Farmer Update

rdo obrazka: 123rf.com

PANDA?

PANDA?

http://www.ehow.com/how_7551358_pour-water-glass-cup.html

PANDA?

Panda Update Amit Singhal: Well, we named it internally after an engineer, and his name is Panda. So internally we called a big Panda.

rdo obrazka: mymatestretchy.com

PANDA?

Zmiana wdroona na google.com wpyna na 12% zapyta w USA Globalny update dla krajw anglojzycznych wpyn dodatkowo na 2% zapyta w USA Cel: zmniejszenie widocznoci stron niskiej jakoci Update na pocztku dotyczy tylko duych serwisw Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year,

PANDA?

rdo obrazka: amazingdata.com

CO Z T POLSK?

CONTENT IS

How do you recognize a shallow-content site?


We asked the raters questions like: Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids? Using a rigorous set of questions, everything from. Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads? And based on that, we basically formed some definition of what could be considered low quality.

CO Z T POLSK?

rdo obrazka: thesignkid.com

CONTENT IS

But how do you implement that algorithmically?

I think you look for signals that recreate that same intuition, that same experience that you have as an engineer and that users have. You can imagine in a hyperspace a bunch of points, some points are red, some points are green, and in others theres some mixture. Your job is to find a plane which says that most things on this side of the place are red, and most of the things on that side of the plane are the opposite of red.

CONTENT IS

rdo obrazka: netmining.com

CONTENT IS

CONTENT IS

rdo obrazka: flickr.com

CONTENT IS

Ocena treci dotyczy midzy innymi: iloci, formy, unikalnoci, uytecznoci.

rdo obrazka: chrome.google.com

CONTENT IS

Nie dodawaj treci:

skopiowanych

le napisanych
nieprzydatnych

rdo obrazka: Hubpages.com

Wytyczne dotyczce treci:


CONTENT IS

oce swoj witryn pod ktem jakoci treci. Sabej jakoci treci rozbuduj lub przekieruj podstrony ze sab jakoci na najbardziej zblion tematycznie podstron w serwisie lub na stron gwn, postaraj si okreli czego szukaj internauci co ich interesuje i jakie

problemy staraj si rozwiza, aby mc przygotowa odpowiednie


treci, postaraj si urozmaici treci o multimedia zdjcia i filmy video,

postaraj si zwikszy zaangaowanie odbiorcy i wiadomo marki za


pomoc rnych kanaw, takich jak np. social media.

rdo obrazka: Twitter.com

CONTENT IS

rdo obrazka: news.change.org

CONTENT IS

One other specific piece of guidance weve offered is that low-quality content on some parts of a website can impact the whole sites rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.

CONTENT IS

rdo obrazka: indiegameschannel.com

BUDOWA STRONY

Duplicate content and canonicalization

There are two common ways to signal what your preferred versions
of your content are: By using 301 redirects to point to your preferred versions, or by using the rel="canonical" link element. I have added a NOINDEX, FOLLOW meta tag to all the tags and category pages except the first ones. I have deleted all useless tags now and the clean-up continues. Tags add new pages to your blog that arent any useful to the reader.

rdo obrazka: labnol.org

BUDOWA STRONY

Another commonly seen issue is that some sites have error pages
which do not return an error HTTP result code, but instead return the HTTP success code 200. Only documents that are actually available

should reply with the HTTP success result code 200. When a page no
longer exists, it should return a 404 (Not found) response

IGNORE SEO?

"If Google crawls 1,000 pages/day, Googlebot crawling many dupe


IGNORE SEO

content pages may slow down indexing of a large site. In that scenario,

do you recommend blocking dupes using robots.txt or is using META


ROBOTS NOINDEX,NOFOLLOW a better alternative?"

Look, let us crawl all the content, we'll figure out what parts of the
site are dupe (so which sub-tree are dupes) and we'll combine that together.

I would really try to let Google crawl the pages & see if we can figure out the dupes on our own.

IGNORE SEO

Podsumowanie ony: W takim razie pomimo tego, e nic nie wiadomo, to jednak

wszystko wiadomo i to ju od dawna

www.semtec.pl
Agencja specjalizujca si w wiadczeniu kompleksowych usug pozycjonowania stron w wyszukiwarkach internetowych (SEO), w tym SEO mobile i SEO PR.

SEMTEC Sp. z o.o. al. Grunwaldzka 2/5, Gdask, Poland Tel.: +48 (58) 351 23 34 E-mail: biuro@semtec.pl

You might also like