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K.K.NARMADHA 312312631067
GLOBALIZATION
INTRODUCTION
Globalization
is a transnationalisation of world
Globalization is a mind set which views entire world as a single market so that corporate strategy is based on dynamics of business environment.
GLOBALIZATION
MEANING
Globalization has become a potent force owing to global integration and internationalization.
Stages of Globalization
Globalization pass through four distinct stages: Domestic business(Hindustan times) International business(NIIT) Multinational business(Ford) Global business(Nestle)
Forces of globalization.
Global expansion.
Global Strategy
Transnational Strategies
Entry Modes
Advantages
Economies of scale.
Expansion strategies.
Location economies. Experience Effects. Leveraging core competencies. Leveraging subsidiary skills.
Disadvantages
Uncertainties.
Cultural diversity.
Cost of Failures.
High costs.
Industry Structure
Defining an industrys boundaries is incomplete without an understanding of its structural attributes such
Product Differentiation
Barriers to Entry
Tangible barriers.
Intangible barriers.
Product Differentiation
Barriers to Entry
Tangible barriers. Intangible barriers.
Inspite of globalization of markets and production, successful companies in certain industries are found in specific countries. Cost and quality. Competitive position. Advanced factors. Factors of production. Competitive advantages.
INTENSITY OF RIVALRY
FACTOR DEMAND
HYPER COMPETITION
Environmental Hitherto Imitate Good
uncertainity.
protected markets.