Presented By: Group 7 Team Members: AditiKumari -12PGDM126 Deven Gupta -12PGDM138 JyotsnaParasher-12PGDM146 PallaviSood- 12PGDM157 SidharthSurana-12PGDM174

Once, a long, long time ago...

ruled the world, like Tyrannosaurus Rex

Both giants dominated their nascent worlds, killing the smaller, weaker prey.

They devoured everything in their path.

Then everything changed. The internet revolution began!!!

The PC world was turned upside down

 Is google the new microsoft?

Is the comparison fair? Is Google sailing on the same ship as microsoft did? Is it going to share microsofts fate?

Vs.

Microsoft Core CompetencyDesktop Operating Systems Market share of 90% till July 2012
Google Core Competency Search Engine Market share of 66.2% till July 2012

Microsoft Has been a target of antitrust allegations Unfair business practice against competitors a) Bundling b) Pressurizing manufacturers

favouring its own products reproducing content without permission using its market share to tell advertisers not to use other search ad services whether it locked advertisers into its services in a way that didnt let them move their ad campaigns to rivals.

Microsoft a) Office b) Internet Explorer c) Cloud-based Services like Hotmail Google a) Gmail b) Google Docs c) Google Search d) Google Maps

Microsoft -- Platform Independent operating system as against Apples Mac OS Google -- Platform independent Mobile Operating system Android as against Apples iOS

Microsoft -- Market expansion through wide distribution and lower pricing compared to competitors Google -- Market expansion by its eerie ability to deliver highly relevant results

BUT

Microsoft's windows phone 7 updates not timely

On the Other hand Google is trying to keep

pace with the transition needs from a startup to a behemoth technology giant.

Microsoft The customers did not trust microsoft with their data(Reasons being) Suspicions regarding microsoft having backdoors into Windows allowing NSA to peek into users data Faced sever opposition on its Passport Universal Sign in feature. Google Dealing with privacy concerns Wi-fi sniffing snafu Google buzz privacy breach Google is similar to Microsoft in this context

Microsoft It bundled IE with windows Windows essential integrated Microsoft web based services such as Hotmail, SkyDrive , etc with windows Google Integrated its applications like gmail, google voice, google maps,etc with Android. Thus , Google is similar to Microsoft in this regard

Microsoft Pressured PC makers not to install Real Network Softwares on Windows PCs by default. Pressured manufacturers not to offer computers running IBMs OS/2 system Google Google altered its search algorithm to push down sites that could be seen as competitors U.K. website Foundem, for example has complained that Google uses penalty filters to drive it down in the rankings

Bandwagon effect is observed in both the giants Microsoft launched an online encyclopedia, Encarta. Just as Google turned the internet into the encyclopedia with Search

 In 2001, Apple released their first iPod.

By 2006, Apple had released, iPod 1, 2, 3, 4

& 5, the Mini 1 & 2, The Nano 1 & 2, and the Shuffle 1 & 2 In 2006, Microsoft comes out with the Zune. 5 years later, in 2011, Microsoft discontinues Zune hardware.

In 2011, Apple was shipping, new versions of everything and had released the iPod Touch 1, 2, 3 & 4 )
(

In 2007, Apple released I Phone.. In 2008, Google debuted Android on the HTC Dream. By 2010, Android v1.0, 1.1, 1.5 Cupcake, 1.6 Donut, 2.0/1 Eclair, 2.2 Froyo, 2.3 Gingerbread. In late 2010, Microsoft finally answers with Windows Mobile.

Initially, in 1990s and early 2000s ,Microsoft was the lucrative place to work. Eventually, Google replaced Microsoft as the ideal place to work. Google shares Microsofts fate as it is steadily losing its employees to the newly visualized ideal Facebook.

The effects by virtue of which deman increases with the number of users.

Reasons : Because of Compatibility between Hardware /Software platforms Reader / Writer pairs File Standards Complementary services available only to the users of the core product.

What are lock-in effects? In economics, vendor lock-in, also known as proprietary lockin or customer lock-in, makes a customer dependent on a vendor, for products and services, unable to use another vendor without substantial switching costs. Lock-in costs which create barriers to market entry may result in antitrust action against a monopoly.

 SIM locking
Automobiles

Lock In for Electronics and Computers: Microsoft IBM

Open-source software (OSS) is computer software that is available in source code form: the source code and certain other rights normally reserved for copyright holders are provided under an open-source license that permits users to study, change, improve and at times also to distribute the software. In economic terms, they are public goods like knowledge, fresh air, etc.

Android- An Open Source System

Google released the Android code as open-source, under the Apache License. The Android Open Source Project (AOSP) is tasked with the maintenance and further development of Android

Formed on November 5, 2007 Members Included: Google HTC Intel LG Samsung Motorola Others

Open Source software tends to be free of dependency on related products. It offers its users greater freedom to purchase other products Android apps/services not restricted to a single vendor. Can be used on various handsets like Samsung, HTC, etc.

Open Source Systems provide flexibility through freedom. Freedom from a single vendor Freedom to Modify Your Software
Thus, open source systems like Android offers its users greater freedom to purchase other products, thereby reducing lock in effects.

Based on our analysis and discussion

AFFRIMATIVE
8 out of 10 parameters

Parameter Core Competency

Conclusion Yes

Monopoly Mani
Platform

Yes
Yes

Apple Revelry
Rebel to Lumbering Giant Trust Us Hooked on Google soft Competition Crusher Me-too-Products Brain Drain

Yes
No Yes Yes Yes Yes Yes

The Branding The Focus Assaulted from all sides Increased Litigation Targets of Regulators Stagnant Growth Funding Challenges

Thank You