Professional Documents
Culture Documents
Concept of Demand
Contraction and Recession Expansion or boom Technological developments Demographics Natural and other disasters
Demand patterns
Sketching demand patterns Foreseeable cycles Random demand variations Demand patterns by market segment
Capacity Constraints
Equipment Facilities
Labor Times
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Reservation System
Urgency of service Spread Demand Duration of service Avoid Unequal transaction Demand Special clients Shifting Demand Paying premium prices
Yield Management
Yield management aims at earning the highest possible revenue in capacityconstrained services through service providers operations.
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Yield Management
Segment the market based on customer needs
Collecting information
Yield Management
Application Areas of Yield Management
Perishable Products
Limited Capacity
Customer Segmentation based on Time and Price
Summary
Concept of Demand Demand patterns Capacity Constraints Strategies to Match Demand and Capacity Creating a Demand Inventory Yield Management
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Thank you
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