THE INNOVATORS DNA

By: Jeffrey H. Dyer, Hal B. Gregersen, and Clayton M. Christensen

WHAT MAKES INNOVATORS DIFFERENT

Associating

Questioning

Experimenting

Observing

Networking

ASSOCIATING
Ability to successfully connect seemingly unrelated questions, problems or ideas from different fields

The more diverse our experience, the more diverse is the association. Innovators spent time in exploring new and unrelated things
Understand, categorize and store new knowledge which helps the brain in recombining association Example: Steve job, the art of calligraphy, meditation practices in Indian ashram, the fine details of Mercedes Benz

QUESTIONING
Innovators ask questions that are provocative and challenge common wisdom Emphasizes on asking Why? and Why not? and What if?

Build the capacity to imagine opposites and reaching a synthesis which is better than the opposite ideas.
Embracing constraints to get out of the box insights. Example: Michael Dell hitting on his revolutionary business model

OBSERVING
Scrutinize the common phenomenon, observe the behavior of potential customers New business ideas come from observing other people and trying to live their life. Carefully and consistently look out for small behavioral details in the activities of customers, suppliers and other companies

Example: Ratan Tata stumbling upon the idea of Nano car.

EXPERIMENTING
Experimentation can be, intellectual exploration, physical tinkering or engagement in new surrounding. Make experiment in everything which you do

Create a culture that foster experimentation

One of the most powerful experimentation is engaging in living and working overseas Example: Steve Jobs disassembling Sony Walkman, Howard Shultz roaming Italy coffee bars

NETWORKING
Devote time and energy to find and test ideas through a network of diverse individual Meet people with different kind of ideas and perspectives to extend knowledge domains Attend idea conferences to get newest ideas, passions and projects. Example: Michael Lazaridis inspiration for Blackberry occurred at conference in 1987, wireless data system for coke

AUGMENTING INNOVATIVE SKILLS

Increase confidence in your creative abilities Strengthened your innovative thinking Try to ask questions like - Why? and Why not? and What if? To sharpen your observational skills, watch how certain customer experience a product Dont squander the opportunities and learn different lifestyles and local behavior. To improve your networking skill, contact the five most creative people you know and ask them to share what they do to stimulate creative thinking

Thank You
Group 6 PGDM 2011 2013

Deepak Raja Amit Kanabar Bharti Verma Anil Behal Kumar Gaurav