Professional Documents
Culture Documents
were made some of the analyses needed developing a little further. Nagham your analysis was excellent!
EBI
Some of the books could be a little neater (rule after each lesson with the date clearly recorded)
and some class notes can be more thorough if you have missing notes go onto frog to catch up!
HOME WORK! Too many people had not completed the homework on the importance and the
drawbacks of brand identity Complete ASAP! There will be stricter sanctions for any further missed homework.
Sana Alis effort for the brand identity homework was excellent- Well organised and detailed!
STARTER: WHERE IN THE MEDIA DID THESE IMAGES OF LINDSAY LOHAN FEATURE AND WHY?
26/02/2014 LO: Explore representation within the Marmite advertising campaign 2013. Consider audience theory in relation to the advertising campaign. Consider what make a good structure for the analysis of an essay.
WHAT IS REPRESENTATION?
Definition of representation: the description or portrayal of someone or something in a particular way.
Representation is concerned with the way that
The media will represent people, places and situations to us, these representations are never innocent.
producers politics.
REPRESENTATION
Understanding representation is all about understanding the choices that are made when it comes to portraying something or someone in a mass media text. It's impossible to portray every aspect of an individual in a photo/film/magazine article, so certain features of their personality and appearance are often enhanced, when it comes to constructing the representation that the audience will see. When representing a person, media texts often focus on their: Age Gender Race/Ethnicity Financial Status Job Culture/nationality
ON YOUR TABLES EXPLORE ONE OF THE FOLLOWING REPRESENTATIONS IN THE END MARMITE NEGLECT (2013) TV ADVERT DISCUSS AS A TABLE THEN INDIVIDUALLY WRITE A DETAILED PARAGRAPH ABOUT THIS. 1. The rescue team: Lucy and bearded man.
2. 3. 4. 5. 6. 7. The first family shown. The marmite jars. The old man. The new recruit to the rescue team (Callum). The proud family. The narrator of the advert.
Guidelines for answering the question Who or what is being represented? How is the person/group/object being portrayed? What are they doing? Is their activity presented as typical, or untypical? Are they conforming to genre expectations or other conventions? What emotions are they expressing? What are they saying? Why are you being shown this? Why are they present? What purpose do they serve? What are they communicating by their presence? What's the preferred reading? How is humour created from the representations? Do you recognise representations which already exist in the media?
INTERTEXTUAL=
Media texts often refer to other media texts. When one text refers to another this is called 'intertextual. It describes a media form which relies on our understanding of and experience of other media. E.g. The animated Shrek filmsCan refer toof other you think examples of Intertextuality within the End Marmite Neglect (2013) TV advert films within it. ?
DEBATE?
There were hundreds of complaints about the End Marmite Neglect (2013) TV advert
Task Choose the side: Of either someone who complained about the advert or a Unilever Spokesperson defending the advert and write a letter of complaint or justification which is due to be published in a newspaper
Excellent quality Their analyses of media texts are convincing to you and seem correct. They use technical media/advertising terms frequently and properly. They explore the impact of media representation and opinions are justified with examples. They give a convincing and clear understanding and appreciation of the Media Company (institution) who produced the product. Their response make sense and well-structured with precise and accurate use of language and arguments clearly supported by evidence.
HOMEWORK: WRITE A PARAGRAPH ON THE REPRESENTATIONS IN THE END MARMITE NEGLECT PRINT ADVERT.
(Due for Wed 5/03/2014)