THE TAJ’S PEOPLE

PHILOSOPHY AND STAR

SYSEM
PRESENTED BY-
BIRAJA PRASANNA DASH
PRITAM DEBASISH SAHU
GYANDEV BOXI
POOJA SENAPATI
SABYASACHI ROUT
 Contents

• Introduction

• Philosophy

• STAR System

• Future plans

• Questions
 Some key points

• The employee of Taj is viewed as an asset & real

profit centre.
• Every employee is very much responsible for its
survival.
• Taj group of hotels bagged “Herms Award” for
“Best innovation in Human Resources” in global
hospitality service.
 INTRODUCION

• In 2001 STAR was launched by the Taj group.

• It was an employee loyalty program .
• It was aimed at motivating employees to
transcend their usual duties and responsibility.
• This program also acknowledge and rewarded
hard working employee who had done
excellent work.
THE TAJ PEOPLE PHILOSOPHY

• TPP covers every employees career

planning , right from their induction to
superannuation.
• They believe that people are their greatest
asset.
• Taj group had a people oriented culture.
• The management wanted the new recruits to
pursue a long term career with the group.
 Contd..

• The employees of the Taj group were trained in

various fields .
• They also had to take part in various leadership
program.
• Put stress on the potential development and talent
management.
• The concept of TPP was developed in 1999 .
• The Taj group introduced BSS, ESTS & 360 degree
performance appraisal system.
 STAR SYSTEM

STAR-special Thanks and

Recognition system.
STAR system recognized after
getting “Hermes Award "for best
innovation in Human Resources
 Cont……

• The STAR system developed by Bernard Martyris.

(senior vice-president HR,IHCL)
• The system was developed with Taj core Philosophy
“Happy Employees lead to Happy Customer”
• Its operates throughout the year.
• It aimed to identify ,recognize and reward those
employees who excelled in their work.
 Cont…………..

• STARS-Five Different levels

• LEVEL -1-was known as “silver grade”-120 points in three month.
• LEVEL-2-Gold grde-130 points in three month of attaining the silver
grades.
• LEVEL-3-Platinum Grade-250 points within six months of attaining
the gold grade.
• LEVEL-4-chief operating officers club-510 or more points ,but below
760 points.
• LEVEL-5-MD’s club-Highest Level in STARS-accumulated 760 or
more points.
 Cont…….

• Points granted to employees on the basic of

parameters –like integrity, honesty,
kindness, respect for customers,
environmental
awareness,teamwork,coordination,
cooperation, excellence in work, new
initiatives,turstworthiness.
 FUTURE PLANS

• STARS- BEST HR INITIATIVES & BROUGHT

A LOTS OF STRATEGIC BENEFITS TO THE
TAJ GROUP.
• BECAUSE OF “STARS” – WON THE
“HERMES AWARD 2002” IN THE
HOSPITALITY INDUSTRY,WHICH PLACED
TO TAJ GROUP HOTELS IN THE TOP OF
HOSPITALITY INDUSTRY.
 Contd..

• MANY ANALYST BELIEF THAT THE SUCCESS

STORY LIES OF TAJ HOTELS ,,BETTER
OPORTUNITIES & GREATER RECOGNITION TO
THEIR EMPLOYEES.
• FOR MORE DEVLOPMENT OF HUMAN
RESOURCE TAJ GROUP OF HOTEL PLANS TO
 INVESTMENT IN T & D.
 IN CAREER PLANNING,&EMPLOYEE WELFARE.
 STANDARDIZE ITS VARIUS PROCESS.
 ESTABLISHMENT OF BSS.
 Question 1

• TPP – Commitment to & believe in people

• Talent management is the most important
sustainable competitive advantage in future
• Select, maintain & compensate the best talent in
the country.
• Reward & recognize the quality culture.
• Opportunity for continues learning & development
• Best policy for well-being of family, community
& environment
 Contd..

Key components
 CRM
 Regular or formal channel of communication
 Strong & warm professional work culture
 They believe: We believe that you are the
“TAJ”
 Question 2

• The stars program was created to reward

employees to deliver their best at the
workplace. In what way did this program
acknowledge the work of its employees,
and what were the various levels of
recognition it offered to its best employees?
How did the program achieve its goal?
Explain.
 Question 3

• STARS was not only successful as an HR

initiative, but it brought several strategic
benefits to the Taj group. What were the
various benefits brought about by the
STARS program to the employees and the
group? How? Discuss.