Future Is MOBILE..

Contd..

Mobile Commerce
M-Commerce is the buying and selling of goods and services through wireless handheld devices. M-Commerce is the process of paying for services using a mobile phone or personal organizer.
Key drivers - > huge smartphone penetration fueling Here & Now mobile lifestyle

Features of Mobile Commerce :

Provision for cash deposits and withdrawals. Ability for third parties to make deposits into a user account. Ability to make retail purchase. Over-the-air prepaid top-ups using the cash already in the account. The ability to transfer cash between users account. Provision for bill payments

History
Mobile Commerce Services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. They used SMS text messages to send the payment to the vending machines. In 1997 also the first mobile phone based was launched by Merita also using SMS. In 1998, the first digital content sales were made possible as downloads to mobile phones when the first commercial downloadable ringing tones were launched in Finland by Radionlinja. In 1999, two major national commercial platforms for m-commerce were launched with the introduction of a national m-payments system by Smart as Smart Money in the Philippines and the launch of the first mobile internet platform by NTT DoCoMo in Japan, called i-Mode. In 2000, Mobile commerce related services spread rapidly from Norway launching mobile parking, Austria offering mobile tickets to trains, and Japan offering mobile purchases of airline tickets.

GVPCE(A)

Mobile Commerce from the Customer s point of view

The customer wants to access information, goods and services any time and in any place on

his mobile device.

He can use his mobile device to purchase tickets for events or public transport, pay for parking, download content and even order books and CDs.

He should be offered appropriate payment

methods.
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Mobile Commerce from the Provider`s point of view

The future development of the mobile telecommunication sector is heading more and more towards value-added services. Analysts forecast that soon half of mobile operators revenue will be earned through mobile Commerce. Innovative service scenarios will be needed that meet the customers expectations and business models that satisfy all partners involved.

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GVPCE(A)

TRANSACTION OVERVIEW

Infrastructure and steps in the process

Transaction part I

Transaction part II

Services and Applications

Mobile ticketing Mobile Money Transfer Content purchase and delivery

Information services
Mobile banking

Mobile Browsing
Mobile Purchase

Mobile marketing and advertising

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Mobile Ticketing
Mobile Ticketing is the process where the customers can order, pay for, obtain

and validate tickets from any location and at any time using Mobile phones .
Tickets can be booked and cancelled on the mobile device with the help of simple application downloads. Delivery of tickets to mobile phones can be done in the form of a SMS or by a MMS.

GVPCE(A)

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Contd...
Mobile Tickets can be purchased in a variety of ways including online, via text messaging or in a secure mobile application. Mobile Ticketing is used in many applications like: 1. Airline ticketing 2. Cinema ticketing 3. Railway & Bus ticketing 4. Concert/Event ticketing 5. Consumer voucher distribution
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Mobile Money Transfer

Mobile Money Transfer refers to

payment services which are performed

by using a mobile phone. By using this service we can transfer

money from one person to other by

using a mobile phone. Ex: ICICI bank has started IMPS Interbank Mobile Payment Service. It is an interbank electronic instant mobile money transfer service through mobile phones.
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Content purchase and delivery

Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.

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Information services
A wide variety of information services can be
delivered to mobile phone users in much the same way as it is delivered to PCs. These services include: News Stock quotes Sports scores Traffic reporting
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Mobile banking
Banks and other financial institutions

use mobile Commerce to allow their

customers to access account information and make transactions, such as purchasing stocks, remitting money, receive

notifications, transfer money to other banks.

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Contd..
Mobile Banking Services are: 1. Mini-statements and checking of account history 2. Checking the balance 3. Recent transactions 4. PIN provision, Change of PIN and reminder over

the Internet
5. Cash-in, cash-out transactions on an ATM
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Location-based services
The location of the mobile phone user is an important piece of information

used during Mobile Commerce or MCommerce transactions. Knowing the location of the user allows for location-based services such as: 1. Local discount offers 2. Tracking and monitoring of people
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Mobile Marketing and Advertising

Mobile marketing is highly responsive sort of marketing campaign, especially from brands experience point of view. Corporations are now using MCommerce to expand everything from services to marketing and advertisement.

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Types of M-marketing and advertising: Mobile Web Poster SMS advertising MMS advertising Mobile games Mobile videos Audio Advertisements

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GVPCE(A)

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Tuesday, March 18, 2014

GVPCE(A)

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Payment Process:

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Contd..

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Mobile Wallets
A mobile wallet based payment strategy deals with how, where and when the payments can be accepted and processed using the users wallet accounts. A mobile wallet payment option includes the following: Prepaid Here the users top up their mobile wallet accounts upfront and such mobile wallet accounts are used to make the payments in context of the mobile sales transactions. Post-paid In this case, a users mobile wallet account is linked to his or her carrier billing account. The mobile sales transactions are paid with the users mobile wallet account, which in turn is charged to the associated mobile billing account that is usually paid on a monthly or quarterly basis. Card linked mobile wallets In this mobile wallet strategy, the mobile wallet accounts are linked to users debit or credit cards. In a mobile sales transaction, with card linked mobile wallet payment, the final payment is made from the wallet 26 account that is linked to users cards.

Advantages
Advantages of M-Commerce are:
Portability Instant connectivity Mobility Personalization Localization

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Disadvantages
Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.) Use of graphics limited User interface is often difficult to learn how to use Speed Limited storage capacity of devices

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Conclusion : Future is mobile and future of mobile is commerce & payment