Professional Documents
Culture Documents
Howard Davies
and Pun-Lee Lam
Published by FT Prentice Hall
.efinition: /An enterprise that !ontrols an# (ana$es pro#u!tion establish(ents 0 plants 0 lo!ate# in at least t1o !ountries'2 )Ca"es% &334* Note that the MNE is in"ol"e# in 5orei$n .ire!t In"est(ent% not si(ply 6ortfolio In"est(ent
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-' From the 1950s to the early 1970s: Le# by A(eri!an fir(s (o"in$ into the European (ar7et )The A(eri!an Challen$e*8 resear!h0intensi"e (anufa!turin$ in#ustries' 9' In the 1970s, 1980s and 1990s: E(er$en!e of the :apanese (ultinationals% /e,port0platfor(2 a!ti"ities in the ne1ly0 in#ustriali;in$ !ountries' More #i"ersity8 (ore host !ountries8 (ore ho(e !ountries8 (ore in an# out'
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E!ono(i! E!ono(i! theory theory an# an# the the (ultinational (ultinational Equi-marginal roducti!ity o" ca ital #ate o" #eturn $%&
M6B <A
Capital
M6A <B
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+ocational theory
The host !ountries possess so(e lo!ational a#"anta$es% other1ise the fir( 1oul# si(ply operate in a sin$le lo!ation e'$' so(e !ountries ha"e !heap resour!es: !heap an# abun#ant supply of lan# an# labour8 so(e are !lose to the !usto(ers' But 1hy not li!ense the !o(petiti"e a#"anta$e of (ultinationals=
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)-* I: -Internalisation. 3d!antages It (ust be (ore profitable to transfer the a#"anta$e insi#e the (ana$erial hierar!hy of the fir(% instea# of throu$h a !ontra!t )e'$' li!ensin$% fran!hisin$* 4ome theorists argue that -internalisation. in itsel" is a general theory o" the multinational
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It is then a part of the $eneral analysis of the /s!ope2 of the fir( an# the #eter(ination of the fir(?s boun#aries' The sa(e $eneral issues #eter(ine the out!o(e' If a fir( 1ishes to transfer so(e a!ti"ity to another lo!ation it has to #e!i#e 1hether the resultin$ set of transa!tions shoul# be !oor#inate# throu$h !ontra!t or hierar!hy% i'e' neo0!lassi!al or unifie# $o"ernan!e'
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The proble(s 1ith !ontra!ts arise fro(: 5ounded #ationality 2 ortunism 3sset-s eci"icity A (ultinational 1ill #e"elop 1here"er a* a transnational shift of a!ti"ities be!o(e profitable% i'e' lo!ational a#"anta$es' b* the resultin$ set of transa!tions in"ol"es boun#e# rationality% in"est(ent in spe!ifi! assets an# the threat of opportunis(% i'e' internalisation a#"anta$es'
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Lo!ation
5ro( the "ie1point of the MNE: 6hat are the ad!antages o" "oreign direct in!estment $78E& o!er e9 orting and ,5 licensing:
The The I(pa!t I(pa!t of of the the Multinational Multinational on on >ost >ost E!ono(ies E!ono(ies
Resour!e transfer an# te!hnolo$y transfer effe!ts Tra#e an# balan!e of pay(ents effe!ts Effe!ts on !o(petiti"e stru!ture an# perfor(an!e Effe!ts of so"erei$nty an# lo!al autono(y
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The The i(pa!t i(pa!t of of the the MNE MNE on on its its ho(e ho(e !ountry !ountry
So(e So(e !on!erns: !on!erns: Balan!e Balan!e of of pay(ents pay(ents effe!ts effe!ts E(ploy(ent E(ploy(ent effe!ts effe!ts The The loss loss of of te!hnolo$i!al te!hnolo$i!al lea# lea# Ta, Ta, a"oi#an!e a"oi#an!e an# an# loss loss of of so"erei$nty so"erei$nty
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need for an analysis of global strategy: links between economic analysis and literature on global strategy diversity of definitions and rescri tions
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*i "1#$#+ 1##,&: drivers and levers Drivers: The characteristics of the environment that determine the need for a global a roach to strategy:market factors+ cost factors+ com etitive factors+ technology factors+ environmental factors Levers: The actions firms can take to secure advantage from the drivers: global market artici ation+ roduct standardisation+ concentration of value-adding activities+ uniform marketing+ integrative com etitive moves2-
and /avusgil "1##%&: an integrated conce tual framework for global !lobal strategy determines global business and is a res onse to the e0ternal organisational factors also constrained and determined by organisational factors
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.llustration ,
1ultinationals in the hotel industry ownershi -s ecific advantages: (brand image)+ (know-how) of standardised roduction and control difficulties arise from transferring ownershi advantages: im ossible to transfer across boundaries between organisations2 conflicts between the com any's global interests and its local interests2 difficult to fully (a ro riate) the returns
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.llustration 2
!lobalisation in the hard disk drive industry location decisions: driven by the balance among the level of technical difficulty+ the skill level needed and the cost of labour
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