BUSINESS PLAN

NAME OF THE ORGANISATION PICK N PAY INSPIRING EVERY TIME

TABLE OF CONTENTS

EXECUTIVE SUMMARY THE BUSINESS (a) The objective (b) Brief history (c) Form of ownership (d) Name, Qualification of the owners (e) Proposed Headquarters

 Funding requirements (a) Debt (b) Equity

The market
(a) Description of product The plan (a) marketing plan (b) operational plan (c) organizational plan (d) financial plan

 The critical risk The exit strategy The appendix

EXECUTIVE SUMMARY
Pick n pay store gives you opportunity what you find

pick it n pay for it, where the customer can receive quality products and service at a reasonable price. The outlet having many feature like big brands and every fashionable item which a customer demands and need in today's world. Store welcome all customer who get latest items and product

THE BUSINESS
Objective: To provide better services to customer and what

customer wants or demanded to fulfill there need on time Form of ownership: Partnership firm Name, qualification of the owners: Owner 1: Himanshu Goel Educational qualification: MBA Owner 2: Garima Nanda Educational qualification: MBA Owner 3: Jasmeen Kaur Educational qualification: MBA Owner 4: Ashish Masih Educational qualification: MBA Proposed headquarter: Kamla Nagar

THE FUNDING REQUIREMENTS

Total amount required for the investment is Rs. 80 lakhs

(approx). Debt: The debts has been borrowed from relatives and loans from banks. 40 lakhs would be taken from bank at the rate of interest from 9% p.a. Equity: ownership fund (10 lakhs would be invested through us).

THE PRODUCT
(a) Description of product: the outlet contains the bridal

jewellery, cosmetics, hosiery item of kids and for all group also where branded product would be offer to the customer and satisfy the need of customer .

THE PLAN
Marketing plan Maintain a high standard of quality and service Ensure a friendly comfortable atmosphere

Place monthly ads in neighborhood publications

Offer discount coupons Maintain and use a customer mailing list

 Market Summary: There are huge demand of cosmetics

products in the market maximum profits would be earn from there by giving the products and servicers to customer.
Market Demography: Potential customers can be divided into

following broad categories: (a) Students and faculty (b) Teenagers (c) Office workers (d) ladies

MARKETING MIX STRATEGY

MARKETING OBJECTIVE:
1. Build brand image 2. Diversification

MARKET SEGMENTATION:
(a) Students and faculty (b) Teenagers (c) Professional workers

MARKET POSITIONING
To be the best outlet in the market where customer get maximum

satisfaction by purchasing the product at affordable prices.

 PRODUCT MIX STRATEGY Different brand Lakme, Maybelline ,jockey, Nishant Jewellery

ect. PROMOTION MIX STRATEGY Distributed in the neighborhood Friends Relatives Pamphlets Face book Internet websites

 PRICING MIX STRATEGY

Good quality and less price.

DISTRIBUTION MIX STRATEGY

Single shop

 SWOT analysis of the market: Under this we basically analyze

about the strength, weakness, opportunities and threats. STRENGTH 1. Quality 2. Low price 3. The organization has strong ethical values and ethical mission statement. WEAKNESS 1. Too many outlets 2. Need time to establish own brand name

 OPPORTUNITY

1. More could be done with the family branding selling point. 2. New customers could be brought by means of promotion.
THREATS
1. Competition from substitute product. 2. Loyal customers would prefer their old brand.

OPERATIONAL PLAN
(1) OUTLET LOCATION: The location of the our retail outlet

is in the Kamla Nagar near Hans raj college where every age of crowd would come for shopping and also local customer will reach there.
(2) OUTLET LAYOUT: The retail store having stylish floor and

wall of the outlet would covered with the famous brand wallpapers so when customer enter in the outlet it feel cool environment .

INVENTORY MANAGEMENT
When the outlet is open then all latest things would be displayed

and stock would be maintain in the warehouse where all stock would be store .

ORGANIZATIONAL PLAN

Details about the board of directors

Himanshu Goel: General Manager Garima Nanda: Operational Manager Ashish : Marketing Manager Jasmeen : Finance Manager

 Legal aspects of worker Anyone employing staff must comply with employment legislation. Major pieces of legislation which you must be aware of include: The National Minimum Wage Act The Working Time Regulations The Employment Rights Act The Transfer of Undertakings Regulations (if you take over an existing business you must observe the existing staff's terms and conditions of employment) Health and safety

Projected Cash Flow

As the chart and table below present, the company will maintain a healthy cash flow position, which will allow for timely debt servicing and funds available for future development.

KEY FINANCIAL INDICATORS

BREAK-EVEN ANALYSIS

A Break-even Analysis table has been completed on the basis of average costs/prices. With fixed costs, average sales, and average variable costs, the table and chart show what we need per month to break-even.

Projected Balance Sheet

Pro Forma Balance Sheet
Year 1 Assets Current Assets Cash Inventory Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $32,221 $2,900 $500 $35,621 $0 $35,621 $82,000 ($13,000) ($62,707) $6,293 $41,914 $6,293 $18,733 $1,700 $500 $20,933 $0 $20,933 $82,000 ($75,707) $15,173 $21,466 $42,399 $21,466 $22,709 $500 $500 $23,709 $0 $23,709 $82,000 ($60,534) $34,763 $56,229 $79,938 $56,229 $10,000 $1,143 $8,857 $41,914 Year 1 $10,000 $2,286 $7,714 $42,399 Year 2 $10,000 $3,429 $6,571 $79,938 Year 3 $8,406 $23,650 $1,000 $33,056 $5,304 $28,380 $1,000 $34,684 $38,311 $34,056 $1,000 $73,367 Year 2 Year 3

Business Ratios
Ratio Analysis
Year 1 Sales Growth Percent of Total Assets Inventory Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Inventory Turnover Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout 0.13 85% 0.26 51.73 0.00 0.11 49% 0.30 18.20 0.00 0.17 30% 1.66 8.34 0.00 n.a n.a n.a n.a n.a ($2,564) -1,821.00 $13,752 126.66 $49,658 606.32 n.a n.a 5.66 1.00 0.98 1.00 0.42 1.00 n.a n.a 10.84 7.62 28 7.77 7.51 12.17 41 9.21 7.51 12.17 27 5.86 n.a n.a n.a n.a 0.93 0.26 84.99% -996.49% -149.61% Year 1 -19.26% -996.49% 1.66 0.30 49.37% 94.25% 47.72% Year 2 3.88% 70.68% 3.09 1.66 29.66% 82.89% 58.31% Year 3 7.42% 61.82% n.a n.a 3.98 1.18 41.68% 7.89% 13.53% 100.00% 50.00% 69.26% 0.00% -19.25% 100.00% 50.00% 46.12% 0.00% 5.22% 100.00% 50.00% 42.54% 0.00% 9.96% 100.00% 27.06% 9.93% 1.10% 3.24% 56.43% 2.39% 78.87% 21.13% 100.00% 84.99% 0.00% 84.99% 15.01% 66.94% 2.36% 81.81% 18.19% 100.00% 49.37% 0.00% 49.37% 50.63% 42.60% 1.25% 91.78% 8.22% 100.00% 29.66% 0.00% 29.66% 70.34% 47.62% 28.89% 80.40% 19.60% 100.00% 17.64% 10.82% 28.46% 71.54% 0.00% Year 2 20.00% Year 3 20.00% Industry Profile 6.06%

CRITICAL RISKS
Non acceptability of the product. Most critical is the customers' changing tastes. When the economy takes a down turn, people change their

spending priorities.

EXIT STRATEGY
The exit strategy of our member is that if the outlet cannot be run

smoothly or not earn much profits then one chance would be taken and find out the reason why store not earn profits. If the reason cannot be found then shift to the other business.

APPENDIX
(a) curriculum vitae of the owners (b) ownership agreement (c) memorandum of understanding

(d) articles of association

THANK YOU