Presentation Skills For Managers

Presentation Skills
for Marketing Managers
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You can download this brilliant presentation at:
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presentations on HR management and
management skills
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Contents
1. Developing Great CONTENT
2. Preparing Great DESIGN
3. Conducting Great DELIVERY
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Three Elements of Great Presentation
Content
Great
Design
Presentation !
Delivery
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Developing Great CONTENT
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Steps in Preparing Content
Analyzing Gathering Converting

Your Audience Relevant Data & Your Data into
Information an Outline
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Analyzing Your Audience
• Needs
• Knowledge level
• Attitude – how do they feel about the topic?
• Demographic Information – this may include the

age, gender, culture, and language of the audience
members
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Gathering Relevant Data & Information
• Before you start your research to gather relevant

information, there are three questions should be
considered :
• What do I want my audience to gain?
• What might they already know about my topic?
• What is the objective of the presentation?
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Converting Your Information into an Outline
• There are three steps to creating an outline :
1. Determine the outline style
2. Group your raw data
3. Arrange into outline format
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Outline Style
Chronological Shows events in order as they occurred
Narrative Takes the audience on a journey through a

flowing presentation
Problem/ States the problem, the why’s, your

Solution solution, and a summary
Cause/ Effect States the cause and explains the effect(s)
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Outline Style
Topical Divides the general topic into several

subtopics
Journalistic Uses some or all of the what, who, where,

Questions when, why, and how questions
Outline Format
Introduction
Outline Body
Format
Conclusion
Outline Format
• Introductions
• Should include an agenda and clarify the goals and

objectives of your presentation.
• Can include an overview of a situation, a statement

of the current situation of the organization, or a recap
of history.
• Can use the strategies that help an introduction get

attention: a quote, a question, humor, a creative
image, an anecdote, or a sharing of emotions.
emotions
Outline Format
• Body
• Chronological
• Narrative
• Problem/Solution
• Cause/Effect
• Topical
• Journalistic Question
Outline Format
• Conclusion
• Summarize the main points of your presentation
• Provide closure, and leave an impression
• Can consist of recommendations, future directions,

next steps to take, and so forth
Building Great DESIGN
Presentation Design
Key Rules when Creating Bulleted Text:
• Use one concept per slide
• Use key words and phrases
• Make your bullet points consistent in structure
• Capitalize properly – capitalize the first letter of

the first word only
Three Keys of Great Design
1. Layout
Great Slide
2. Consistency Presentation
3. Color Design
Layout
1. Layout
• Consider your layout to be like the skeleton of your

presentation….Just as our skeleton support our
bodies, your layout should support your message and
provide structure.
Consistency
2. Consistency
• You must be consistent in the following design elements:
• Your placement of text and images
• Your fonts style and sizes
• Your background
• The sytle and treatment of your imagery
• Your charts
Color
3. Color
• Use high contrast to increase legibility (e.g., black text
on clear and yellow on dark blue)
• Colors should not clash – they should have a high

degree of harmony
• Avoid clutter by using no more than four colors
Consistent Fonts
• The two main classifications of fonts are serif and sans serif
fonts
• Serif fonts have small flourishes extending from the main

strokes of each letter (examples : Times New Roman, Book
Antiqua, Bookman Olds Style, Garamond). Sans serif
don’t; they are straight and clean (examples : Arial,
Verdana, Helvetica)
• Sans serif fonts are best suited for electronic

presentations
Tips for Planning Great Slides
• Use slides sparingly. Avoid the overuse of slides or

unnecessary slides.
• Make slide pictorial. Graphs, flowcharts, etc., all give the

viewer an insight that would otherwise require many words.
• Make text and numbers legible. Minimum font size for most
room set-ups is 20 pt.
• Make pictures and diagrams easy to see.
Design Guidelines
Avoid this
This is better
Effective Charts and Graphs
Avoid slide like this one……
Conducting Great DELIVERY
Delivering Your Presentation
Voice
Language Usage
Great
Movement Delivery
Body Language
Managing Your Voice
• Try to sound natural, so your rhythm and tone is

appropriate to the message you are delivering
• Develop three important qualities:
• Volume
• Intonation
• Pacing
Managing Your Voice
Volume Speak loudly enough to reach all the

members audience without overpowering
those closest to you.
Intonation Avoid to speak in monotone. Put more

feeling into your voice and make it livelier by
changes in your intonation.
Managing Your Voice
For most of us, this is natural – except when

Pacing
we are nervous or excited. Practice, and you
can figure out what sounds natural and
appropriate for the points you are making.
Language Usage
• When you speak, convey confidence and show interest in

what you’re presenting. Speak with feeling.
feeling
• Use short sentences and short, simple words.

words
• Speak slowly and clearly enough that everyone in your

audience can understand every word.
Movement
• If possible, “work the room and work the audience”

audience
• Move appropriately and with purpose – don’t move

simply because you’re nervous
• Your movements should be natural and support your

words and the rest of your presentation
• Don’t move constantly. Pause for effect. Stand still to

make an important point
Body Language
• Stand straight,
straight but not stiff. You should radiate energy
• Be relaxed,
relaxed be casual, but don’t be lazy
• Use your hands, arms and gestures. Just let your body
react to how you feel
• Make good eye contact – the rule of thumb for eye

contact is three to five seconds per person
Body Language
• Do not keep hands in your pockets
• Do not keep hands “handcuffed” behind your back
• Do not keep your arms crossed
• Do not put hands in “fig leaf” position
• Do not wring your hands nervously
In advance of your presentation
• Practice – a lot.lot Don’t just think your presentation through :

act it out, in front of friends, or family. Time each section of
your presentation and develop a schedule.
• Memorize the first two minutes of your presentation, so

you breeze on through the time when the butterflies are
most active.
In the hours before presentation
• Think positive thought : visualize yourself feeling at ease

with the audience
• Use affirmation (e.g., “I can do this. I am prepared. It will

go well”)
• Make sure all the equipment is working properly
• Remember that the people in your audience are human too,

just like you. They want you to succeed !
When you enter the room:
• Focus on making your movements fluid and confident,

confident
neither too slow nor too fast
• Find a few friendly faces in the audience, for reassurance
• Smile. Show that you want to be there
• Be yourself
How to Handle Tough Situations
Problem :
• Know-it-all – A participant who feels like more of an expert than

you.
Solution :
• Don’t fight it. Involve know-it-alls in your presentation.
• They may have some great information to contribute. Allowing

them to participate and share their thoughts will not only show
how confident you are, but also help them get more out of your
presentation.
Problem :
• Unprepared participants – Those who haven’t prepared for the

presentation as you requested.
Solution :
• Be flexible. Take something out of your agenda to allow the group

time to get up to speed.
• Keep in mind your overall objective of the presentations.
• Don’t force your agenda; modify it to meet your objective.
Problem :
• After-lunch nap time – One of the toughest times to keep people

engaged.
Solution :
• If you have anything to do with planning the lunch selections, go

light – and no heavy desserts.
• If you really need to get everyone going again, get out those
icebreakers.
Problem :
• Non-stop talker – A participant who carries on conversations

during the presentation.
Solution :
• Take a few moments to share what you talked about. This usually
makes the talker feel more involved and want to stay engaged
and participate with you instead of others.
Planning for the Questions
• Anticipate the questions that might come up
• Listen carefully to the questioner
• Repeat or rephrase the question
• Answer clearly and concisely
• Go to the next question
Dealing with Disasters
• You find out that the time allotted has been reduced. At the
very worse, you can make your points, support the with the
essentials, ask and answer the most likely questions on your list.
• The slide equipment fails.

fails You know then saying, “The show
must go on”. Apologize to the audience and then add something
like “Now return with me to a distant past, before Powerpoint,
when all we had for presentations was our notes and perhaps a
blackboard or flipcharts.” Then, make the most of your primitive
tools.
Dealing with Disasters
• You tell a joke that falls flat. Ouch! Just shrug your shoulders
and apologize: “I am sorry. I got that joke at a Henry Youngman
clearance sale.” (You can choose your own comedian).
• You get nervous and flustered and lose track of where you
are.
are Figure out where you are from your slides and notes. If you
can’t, just be honest : “My brain has derailed. Who can back me
up so I can the on the track again?”
References/Recommended Further Readings:
1. Jennifer Rotondo and Mike Rotondo, Presentation Skills for

Managers, McGraw Hill. You can obtain this excellent book at this link:
http://www.amazon.com/Presentation-Skills-Managers-Jennifer-Rotondo/dp/0071379304/ref=pd_bbs_sr_1?ie=UTF8
2. David A. Whetten and Kim S. Cameron, Developing

Management Skills, Harpers Collins Publisher. You can obtain this book at
this link:
http://www.amazon.com/Developing-Management-Skills-David-Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&
End of Material
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(www.exploreHR.org)

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Presentation Skills For Managers

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Presentation Skills

for Marketing Managers

1. Developing Great CONTENT

2. Preparing Great DESIGN

3. Conducting Great DELIVERY

Analyzing Gathering Converting

• Attitude – how do they feel about the topic?

• Demographic Information – this may include the

• Before you start your research to gather relevant

• What do I want my audience to gain?

• What might they already know about my topic?

• What is the objective of the presentation?

• There are three steps to creating an outline :

1. Determine the outline style

2. Group your raw data

3. Arrange into outline format

Chronological Shows events in order as they occurred

Narrative Takes the audience on a journey through a

Problem/ States the problem, the why’s, your

Cause/ Effect States the cause and explains the effect(s)

Topical Divides the general topic into several

Journalistic Uses some or all of the what, who, where,

• Should include an agenda and clarify the goals and

• Can include an overview of a situation, a statement

• Can use the strategies that help an introduction get

• Summarize the main points of your presentation

• Provide closure, and leave an impression

• Can consist of recommendations, future directions,

Key Rules when Creating Bulleted Text:

• Use one concept per slide

• Use key words and phrases

• Make your bullet points consistent in structure

• Capitalize properly – capitalize the first letter of

• Consider your layout to be like the skeleton of your

• Your placement of text and images

• Your fonts style and sizes

• The sytle and treatment of your imagery

• Colors should not clash – they should have a high

• Avoid clutter by using no more than four colors

• Serif fonts have small flourishes extending from the main

• Sans serif fonts are best suited for electronic

• Use slides sparingly. Avoid the overuse of slides or

• Make slide pictorial. Graphs, flowcharts, etc., all give the

• Make pictures and diagrams easy to see.

• Try to sound natural, so your rhythm and tone is

• Develop three important qualities:

Volume Speak loudly enough to reach all the

Intonation Avoid to speak in monotone. Put more

For most of us, this is natural – except when

• When you speak, convey confidence and show interest in

• Use short sentences and short, simple words.

• Speak slowly and clearly enough that everyone in your

• If possible, “work the room and work the audience”

• Move appropriately and with purpose – don’t move

• Your movements should be natural and support your

• Don’t move constantly. Pause for effect. Stand still to

• Make good eye contact – the rule of thumb for eye

• Do not keep hands in your pockets

• Do not keep hands “handcuffed” behind your back

• Do not keep your arms crossed

• Do not put hands in “fig leaf” position

• Do not wring your hands nervously

• Practice – a lot.lot Don’t just think your presentation through :