How social network can benefit small business. A comarative study of online Business through social networking in Bangladesh.

Introduction Point of presentation Social network

Small business
Online business Online business through social netwotk Ongoing business through online in bangladesh Advantage Future Possibility conclusion

Social network What is social network? Social network is the structural node of many people or organizations, it represents relationships and flows between people, groups, organizations through computers or other information/knowledge processing entities.

The term itself was coined in 1954 by J. A. Barnes.

In definition Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

Social network Name of Social network Facebook

Google+
You Tube LinkedIn Instagram Tumblr and Twitter used in worldwide.

Social network

History of Social network

Social networking began in 1978 with the Bulletin Board System or BBS. The BBS was hosted on personal computers, requiring that users dial in through the modem of the host computer, exchanging information over phone lines with other users. This was the first system that allowed users to sign in and interact with each other.

Now a days more then 1.73 Billion people in worldwide use social network.
Here some estimate of major uses Facebook - 1.15 Billion Twitter - 500M Google Plus - 500M LinkedIn - 238M Instagram - 130M

Social network

Among all social network Facebook is most popular. Its user increased day by day. Its launched in February 2004, owned and operated by Facebook. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University students. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area and gradually most universities in Canada and the United States and by September 2006, to everyone of age 13 and older make a account on this social network.

In Bangladesh
In Bangladesh Facebook is most popular. More then 2.80mpeople use Facebook in BD.

Small Business What is small Business? A small business is a privately owned and operated business. Its normally privately owned corporations, partnerships, or sole proprietorships. A small business typically has a small number of employees. It is common in many countries, depending on the economic system in operation. Small business involves of Retelling Wholesaling Manufacturing Special trade construction

Small business

How it start
A small business start one individual or few people with if any one have proper planning and have some fundamental ideas about business. It depend on any one personal skills, proper business planning, organized process, proper resources and mostly hunger to achieving the business goal.

Small business Advantage

Small business is also well suited to internet marketing because it can easily serve few areas pepole. Make their own decisions, Adapting few employee. Easier to respond to customer need. Small business proprietors tend to be intimate with their customers and clients which results in greater accountability and maturity. Independence is another advantage of owning a small business. satisfaction of making their own decisions

Small business

Freedom to operate independently is a reward for small business owners.

Taking own risks and reap the rewards of their efforts.. Small businesses often carried out by family members. Monitor the employees work. Adjust quicker to the changing conditions.

Small business

Few example of small business

Street food van Small retail store

Catering serviece
Carpentar Fittness training centre Pool club Photographer

Wedding planner and etc

Small business

In Bangladesh small business like

Flexiload shop Small shop nd food court Hair Salon Owner Interior Designer Jewelry Maker Laundry Service etc

And small through internet marketing Freelance web apps developer Weding planner Data Entry Service Customar centre serviece Gp cellbazar, bikroy.com etc buy selling website

Online business What is online business Online business - also referred to as e-business - is any kind of business activity that happens online or over the internet. A business owner who does any, or all, of their business using the internet, is running an online business. Running an online business can include buying and selling online, and providing an online service. A wide variety of businesses can be found online, in many different industries. Anyone can start an online business. If you have a unique product or idea, you can find a way to sell or trade it online. Its just like a traditional bricks-and-mortar business, except your office or shop is online, so you have to decide how it will look and appeal to customers.

Online business Online businesses can have different online business-fronts (how they appear on the internet). These can take many forms, such as: websites online shops or marketplaces blogs social media accounts. The Online Business Model Subscriptions: Recurring payments for access to something. community memberships: Charging for access to an online community. retainers: Charging for access to your services when needed.

Online business

Services: Charging for your time. consulting: Helping people in some way by talking to them, either one-on-one or in a small group. freelancing : Someone else hires you to do their work for them. teaching : Helping people, either individually or in groups, to learn information or a new skill.

Online business

Indirect: make money online. attracting job opportunities: Using your online presence to generate leads or increase your chances of being hired for a desirable position. growing offline business: Using your online presence to generate. Affiliate Marketing: Recommending other peoples products and collecting a commission for referring leads or customers. blog: Writing blog posts, some or all of which recommend products for which you are an affiliate.
Advertising: Making money from website visitors clicking on your websites ads.

Online business Online business through social network

social network are internet services that let you interact with others and share and create content through online communities. Social network present great marketing opportunities for businesses of all sizes. You can use social network to:
promote the name of your brand and business tell customers about your goods and services find out what customers think of your business attract new customers build stronger relationships with existing customers.

Online business Praspective in bd In last few years, the trend has overwhelmingly changed as online side by side with other social media have come up quite vigorously to help a larger section of the buyers, who want to avoid hazards in the market places- kuthca bazaars or shopping arcades.

Sales boys and girls in posh shops receive countless calls, e-mails and messages from Facebooks or similar social media before they are actually connected with someone. On the eve of the Holy Eid-Ul_Fitr, big chain shops selling both dry and perishable goods, shopping arcades, have seen their sales growing up day by day through online

Online business Fashion houses and furniture marts company sell their product through social network. They upload their product pic, model and price. A user using social netwrk take a look on it and if he find it reasonable and get similarity with his budjet, he do attemt to buy it. Many company promote their products through making page, groups,fan page etc. Data entry and web developing company do their business through social network. Now a days captcha is the mostly used data entry system which is largly use by facebook.

Advantage and disadvantage

Advantage of online business through social network

Social media marketing has many advantages: broad reach - social media can reach millions of people all around the world ability to target particular groups - many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations free or low-cost - many forms of social media are free for business, and paid options are usually low-cost personal - social media allow you to communicate on a personal basis with individual customers and groups fast you can quickly distribute information to many people

Adantage and dis advantage easy - you don't need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty. Risks of using social media Of course, marketing through social media also has its risks. These include: wasted time and money for little or no tangible return the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others) legal problems if you don't follow privacy legislation and the laws regarding spam, copyright and other online issues. It's important to be aware of these risks and to have strategies in place to avoid them if you decide to get involved in social media marketing.

Future possibility In bangladesh only 17 percent people using internet.so online business is quite difficult in here. But day by day the increasng of internet user bring the possibility of spread online business. Bangladesh is enviromentaly well known by many countries.our many product exports in worlwide. So it has the huge opportunity to attract people through marketing in internet. Tourism sector can get benifited by making online business. They can represent our country historical placees and tourism places by marketing in online.

Future possibility Now a days many starting e-commerce system. In this you can choose your product or serviece , do payment in online through credit card and your choiceable product reach in your home. Customer serviece provider make their online solution through internet.

conclusion Online marketing or e-business growing day by day through social network . Only 7% of marketers say they dont use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. Its becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

conclusion

Thank you