TELECOM INDUSTRY AIRTEL

Presented By: Kaaviya L

Mission We will meet the mobile communication needs of our customers through : Error-free service delivery. Innovative products and services. Cost efficiency.

Values We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement

COMPANY OVERVIEW
Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. In India Airtel is No. 1 by subscriber base and revenue. Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs)
Mobile services Mobile and fixed wireless services Airtel telemedia Broadband, Telephone services & DTH Enterprise services End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone

FIGURES & FACT

Total Wireless subscribers in India In June 09 & July 09 are 102,367,881 & 1,05,177,635respectively. Total Wire line subscribers in India In June 09 & July 09 are 2,827,882 & 2,861,822 respectively. Total revenue for Q4 08 is Rs. 6376.50 Cr as compare to Rs. 5606.15 for Q3 08, i.e. 13.74% higher. ARPU for Q4 08 is Rs.260.59 as compare to Rs. 254.48 in Q3 08,i.e. growth of 2.40%.
TRAI

MARKET SHARE (GSM MOB. SERVICES)

1.33% 7.09% 14.90% 15.57% 24.16% 3.94% 0.72%

Bharti Airtel Vodafone Essar BSNL IDEA Aircel Reliance Telecom MTNL Loop Mobile

32.29%

TRAI

7 PS OF AIRTEL

PRODUCT
Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry 24Hr recharge Facility Caller line identification Call divert, Call wait & Call Hold Multimedia messaging service (MMS) Airtel Live Portal SMS based Information Service

.CONTD

Hello Tunes & Ring Tones Voice Mail Service Easy Post-paid bill collection Gifting of Ring Tones & Hello Tunes GPRS

Business Solutions

PRICE
Customer based pricing strategies. Flexible pricing mechanism Controlled by TRAI.

PLACE
It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E.g. Paan shops, grocery stores, chemists, outlet etc.

PROMOTION
Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.

RECENTLY LAUNCHED PROMOTIONAL

ACTIVITIES

PEOPLE
Total Employees 25616( Bharti Airtel consolidated) as per Q3 08. Dedicate and passionate workforce. One of the best customer support. Have won 2nd Best employer award in 2004.

PROCESS
Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India. Better customer satisfaction than other mobile service providers

PHYSICAL ENVIRONMENT

INNOVATION

STRENGTH Largest Operator PAN India presence Having global presence First mover advantage Innovations Strategic alliance

OPPURTUNITIES Only 41.8% Teledensity in India. Possible Expansion in nearest countries and sub continents.

SWOT Analysis
WEAKNESS Not having plan like Free local calls and Minutes as their competitors have Losing ground among teens and youth against their competitor like Idea and Virgin.

THREATS Potential entry of global competitor. Competition from domestic Players.

PEST ANALYSIS
POLITICAL 1985 Department of Telecommunications (DOT) was established to grow industry Earlier Tariff rates were high due to taxes .Now it has become lowest in the world Government has replaced license fees with revenue sharing scheme and extended the support to telecom industry

SOCIAL FACTORS
Perception as a Brand of successful people, many people prefer to have Airtel connection than other connections, because they tend to connect with other people through a well established telecom company. It has attracted more number of people from high status, so that it has attained a Brand Image compared to other Telecom competitors. The word of mouth advertising plays a major role in reaching its common man. It has good well known brand Ambassadors

ECONOMICAL FACTORS

Earlier inflation rates were higher , now the stable UPA government has contributed a lot to the Indian economy which has reduced the inflation .Peoples purchasing power has increased. Great economic growth & continued development of Indias economy registered a growth of 21%.

TECHNOLOGICAL
First cellular company to provide roaming services and other value added services like Gprs , free sms etc. Airtel has a strong customer service and has gained good customer satisfaction. E-commerce portal introduced first by Airtel Introduced Broadband services

BIBLIOGRAPHY
www.trai.gov.in www.coai.com www.telecomtalk.info www.airtel.in

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