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Samsung Business Strategy

Zana, Michael, Marelyne, Jay

Contents
1.Intrduction Strategy Sony Background
2.Sony Internal analysis strength Weakness Stakeholders Boston Life cycle
3.Sony External analysis Opportunity Threats PESTEL SWOT 4.Sony Strategic options and selection 5.Strategy implementation 6.Questions

Contents
Samsung Electronics
Company Overview Financial Overview
Strategic group analysis Life cycle 5 Forces Resource A. (UR Value Chain (CC) Org. Purposes SWOT Portfolio analysis Competitive Strategy Ansoff Conclusion Recommendations

Internal Analysis

External Analysis
PEST ANALYSIS

What is Strategy?
The definition of strategy

Divided into three levels 1.corporate-level strategy 2.business-level strategy 3.operational strategy

Core idea of Sony


The idea of establish -Free-minded ideals factory

The mind of continue improvement -Do what others do not want to do, do what others can not think about
The motivation of development

Background of Sony Corp.


world's professional technology
provider of audio-visual, communicating products

the world's largest integrated


entertainment company

Sonys history in the 60 years period Sonys vision statement -To experience the joy of advancing and applying technology for the benefit of the public Diversified development -Explore new areas Development goal -Global market

Sony's core values -Make a difference Pay attention to staffs - Opening administration and equality environment -lifetime employment system -Internal exchanging system

SONY Internal Environment


Sony's strength Sony's weakness Sony's stakeholder Sony's Boston Matrix

Strength substantial Brand


Name

diversified products reduced business


risk in a variety of countries

Weakness high debt ratio too many business


segments

Sony's stakeholder
Government

Investor and suppliers

Customer

Stakeholders of SONY Investor and suppliers

Employee

Offshore outsourcing

Cooperation Company

Sony's stakeholder
Government: support Sony to become a well-known domestic brand Employees: contribute their knowledge and creativity Cooperation company: Investor and suppliers: get fund and management for SONY

provide software and hardware services for SONY

Power

Outsourcing: reduce cost and improve profits Customers: products buy SONY

Interest

Sony's Boston Matrix

Sony Ericsso n W980

Walkman and CD players

SONY'S External Environment


Opportunity Threat PESTEL

Opportunities Threats
Kazuo Hirai has Competition from
become the CEO other producers

Competition Economic had a

between Apple and continuous decline Google black market

SONY's PESTLE Analysis


political
government, tax rates, trade policies and entry requirement, effect Sonys business working

Economic
inflation, exchange rates, interest rates, credit availability, stock market patterns, etc. Sony can be affected by all these factors positively or negatively.

Social
Sony has a well-established brand image all over the world, so it does not have to face problems regarding reputation. But social factors can fail its business if it will ignore them.

SONY's PESTLE Analysis


Technological
Xperia Z1 Compact -- the worlds best camera in a compact smartphone. Sony is already a category leader in wearable technology. Like smartwatch2. new one-touch pairing Stereo Bluetooth headset.

Legal
intellectual property rights creation

Environment
It is important due to the increasing scarcity of raw materials, pollution targets, doing business as an ethical and sustainable company.

strategic options and selection


Overall cost strategy

Market focus strategy


differentiation strategy

Overall cost strategy


Overall cost strategy means company reduce its
own production's operating costs lower than competitors' prices, gain market share, and get more profit

example:walkman vs ipod

PSP/PS3/PS4 cheaper prices VS xbox

Market Focus Strategy


Market Focus strategy is centered on a specific
target-intensive production and business activities, requires the ability to provide more efficient service than competitors

Sony Picture/music

sony TV

Differentiation Strategy
The company provides a product or service
differently.

The unique appearance and systems VAIO laptops Patented technologies BRAVIA Engine Exclusive game

Selection For Sony


Focus on core business development,
entertainment, film, games.

Appropriate to reduce the product


prices, to win the favor of consumers

Maintain and strengthen the sony


product style

Sony strategy implementation


I. The roles and responsibilities
II.resource requirements

strategy implementation
The roles and responsibilities
Sony

Project Directors Directors

HR

Financial

Marketing

production

Designer

strategy implementation
Evaluate resource requirements
new strategy will take 2 years to
accomplishment.

Management Structure will be shown as


below:

strategy implementation
Company culture
How to change the culture to Kaizen encourage innovation and creativity

Manager Director
keep a flatter organization, with broader spans of control
Each employee to take responsibility

Lowering costs (Finance)


outsourcing
Renegotiate supply prices

strategy implementation
Customers Strategy
encourage customers to offer a proposal Hold regular focus groups with customers and obtain feedback

Advertising
Build a strong brand reputation Develop promotions and customer loyalty the private ordering

New products
develop new products enter of totally different field

Thank you
That s all
Thank you for your listening Happy to answer all the questions

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