SUMMER INTERNSHIP PROJECT

Topic MARKET ANALYSIS OF AIRTEL

HISTORY OF BHARTI AIRTEL

Bharti Airtel formerly known as Bharti Tele-Ventures LTD (BTVL). Bharti Airtel is the largest cellular service provider in India ,with more than 261 million subscribers across 20 countries as of August 2012. Bharti Airtel was Founded in July 07, 1995 by Sunil Bharti Mittal. Key people Sunil Mittal ( Chairman ) & ( MD ) SANJAY KAPOOR ( CEO ) Delhi

HIGHLIGHTS

Bharti Airtel and MERCEDES AMG PETRONAS announce Race Partnership for 2012 Formula One airtel Indian Grand Prix Bharti Airtel launches Cloud Enablement Platform powered by HP .

Bharti Airtel bags Adam Smith Award 2012 for Highly Commended Best in Class Benchmarking 'Airtel Rising Stars' to bring alive young India's soccer dreams
Bharti airtel brings the 4G revolution to Bengaluru

OBJECTIVES
Enriching lives means putting the customer at the heart of everything we do We will meet their needs based on our deep understanding of their ambitions, wherever they are By having this focus we will enrich our own lives and those of our other key stakeholders

SERVICES
1. Mobile- Prepaid - Postpaid (2G,3G,4G). 2. Home Phones Fixed Line - Fixed Wireless Phones 3. Broadband &Internet 4. Blackberry (2G,3G,4G). 5. Calling Cards 6. Wireless Internet Data Card - USB Modem 7. Airtel Digital Tv (DTH).

RESEARCH METHODOLOGY

Primary data was collected using the following techniques

Questionnaire Method
Direct Interview Method

Procedure of research methodology

Target geographic area was East Jaipur. Target geographic area was Jaipur.
To these geographical area questionnaire was given, the To these geographical area questionnaire was given, the questionnaire was a combination of both open ended and closed questionnaire was a combination of both open ended and closed ended questions.

Finally the collected data and information was analyzed and Finally the collected data and information was analyzed and compiled to arrive at the conclusion and recommendations given compiled to arrive at the conclusion

MARKET SHARE

ACHIEVEMENTS
First to launch Cellular service on November 1995. First operator to revolutionaries the concept of retailing with the inauguration of Airtel Connect (exclusive showrooms) in 1995. First to introduce push button phone in India. It is also the first company to export its products to the USA.

REVENUE

Airtel net income for the April-June quarter was 7.62 billion rupees ($141 million), down from 12.2 billion rupees ($272 million) a year earlier.

Revenue for the quarter was 193.5 billion rupees ($3.6 billion), up 14 percent in rupee terms from 169.7 billion rupees a year ago.

RESEARCH AND DEVELOPMENT

Innovation Design capability Design Structure Financial back up for R&D Training

The audit score and findings would be tabulated by the audit team. Key findings of the audit and summary report would be discussed with the partner's management team. The partners shall submit a time bound action plan for areas of improvement and report completion of the improvement activities. bharti airtel could decide for a follow-up audit to check compliance level of the actions as per its discretion.

CORPORATE SOCIAL RESPONSIBILITY OF BHARTI AIRTEL

Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of Bharti Group of Companies. Bharti Airtels response to Tsunami Disaster, Donated Rs. 1 Crore to the Prime Ministers Relief Fund. Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up the towers to restore the networks so that our customers could conveniently reach its employees. Bharti Airtels response to Kashmir earthquake: Bharti Airtels Rapid Response Team responded to the Kashmir earthquake by bringing more than 2000 food packets and water bottles to the affected area.

RECOMMENDATIONS

I have made following recommendation to the company after doing the summer training there: The company should modify its credit policy as they only target the cash paying customers who are not easy to trace. The company should emphasis more on the quality of Pharmaceuticals Products it was mostly claimed by the exporters that their receipts from company doesnt matches with the samples quality shown before giving orders. The company should makes its marketing strategy flexible enough in order to face competition.

BIBLIOGRAPHY
Websites www.airtel.com www.google.com

Magazine Business World