The Atlantic/Aspen Institute

IMAGINING 2024
The Atlantic/Aspen Institute
Imagining 2024
1
America Looks to 2024: The Atlantic/Aspen Institute Survey
Key Findings
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
What we did
2
 Penn Schoen Berland, working with Burson-Marsteller, conducted 2,001
online interviews with the United States general population from May 28-31,
2014.

 The overall margin of error is ± 2.19%

 The data presented in this study are reflective of U.S. Census Bureau
demographic statistics in terms of gender, age, ethnicity, income and political
party.
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
What we learned
Two wars overseas. The Great Recession. George W. Bush.
Barack Obama. The Tea Party. Obamacare. Gay marriage. NSA
surveillance.

Americans have experienced an incredible amount of change
over the past 10 years. What we’ve learned is that they are
bracing for more change in the next 10 years.

Normally certain about America’s economic strength and place
in the world but uncertain on social issues, Americans foresee a
future in which the country’s strength is in doubt but there is
unity on social issues.
3
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
The key takeaways
Americans are highly uncertain about the country’s strength in 10 years.
 The Economy – We are moving from an “Age of Possibility” to an “Age of Impossibility,” with few
saying the U.S. will be the “Land of Opportunity” in 10 years, and many envisioning a country where it is
harder to get ahead and harder to get a good education.
 Our Role in the World – America as “The Indispensable Nation” will become “A More Dispensable
Nation,” predicting China, not the U.S., will lead the world in 10 years.
 Politics and Government – The future of our ability to govern ourselves is in doubt, with low optimism
about our ability to have effective government with regard to economic issues and key services, such as
healthcare and education.

Meanwhile, there is increasing certainty on the shape of society.
 The Social Fabric – A new social issue consensus is emerging, with debates around issues like same-
sex marriage, legalizing marijuana and climate change on the way toward being resolved.
 Technology – The United States of Technology is a bright spot in our future, envisioning technology
surrounding us and improving our lives with tech entrepreneurs becoming the country’s real leaders.

And Americans have interesting views on The Way We Will Live, envisioning greater connection to
religious institutions, fewer Americans entering the institution of marriage and less time spent on the roads.



4
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:
We are moving from an “Age of Possibility” to an “Age of
Impossibility”
5
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
65 percent of Americans are not convinced the U.S.
will be on the right track in 10 years
28%
37%
35%
Right Track
Don't Know
Wrong Direction
6
AMERICA’S PATH
Do you think the United States will be on the right track or headed in the wrong direction in 10 years?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Two-thirds do not say America will be considered the
“land of opportunity” in 10 years
7
LAND OF OPPORTUNITY IN 10 YEARS
Do you think America will be considered the "land of opportunity" in 10 years?
YES NO DON’T KNOW
33% 42% 24%
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
23%
49%
16%
21%
61%
30%
More likely to get
ahead
Don't Know
Less likely to get
ahead
7 in 10 Americans are not certain that, in 10 years,
working hard and playing by the rules will bring success
8
IN 10 YEARS
HARD WORK AND PLAYING BY RULES IN 10 YEARS
Ten years ago, do you think that people who worked hard and played by the rules were more or less likely to get ahead?
In 10 years, do you think that people who work hard and play by the rules will be more or less likely to get ahead?
10 YEARS AGO
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Hispanics, African-Americans are significantly more likely
than white Americans to foresee opportunity in 10 years
9
29%
45%
47%
White African-American Hispanic
AMERICA WILL BE LAND OF OPPORTUNITY
IN 10 YEARS
Do you think America will be considered the "land of
opportunity" in 10 years? Showing “Yes”
24%
44%
49%
White African-American Hispanic
MORE LIKELY TO GET AHEAD WITH HARD
WORK/PLAYING BY RULES IN 10 YEARS
In 10 years, do you think that people who work hard and
play by the rules will be more or less likely to get ahead?
Showing “More likely”
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Two-thirds say income inequality will grow over the
next 10 years
10
WEALTH GAP IN 10 YEARS
Do you think that the gap between the rich and poor will
grow or shrink in the United States over the next 10 years?
16%
18%
66% Grow
Don't Know
Shrink
ALL
• Age 65+: 79% say Grow
• Millennials: 59% say Grow
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
47%
22%
31%
Better
Don't Know
Worse
Most do not say public schools or the performance of
American students will get better in 10 years
11
MATH AND SCIENCE RANK IN 2024
U.S. students are currently ranked 31
st
in math and 24
th
in science
when compared to 65 other top industrial countries. Do you expect
the U.S. to rank higher or lower in these areas in 10 years?
PUBLIC SCHOOL SYSTEM IN 2024
Ten years from now, do you expect the American public
school system to be better or worse than it is today?
44%
24%
32%
Higher
Don't Know
Lower
• Millennials: 24% say Higher
• Age 65+: 41% say Higher
• African-Americans: 44% say Better
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Americans tend to say private schools are the best
option for children and will be in 10 years as well
12
23%
17%
10%
11%
32%
33%
16%
18%
19%
21%
Public school Charter school Private school Home schooling Don't know
SCHOOL OPTIONS TODAY AND IN 10 YEARS
In your opinion, what do you think is the best option for school-aged children in America today?
In ten years, what do you think will be the best option for school-aged children in America?
• Income > $75k: 41% say Private
• Income <$35k: 31% say Don’t know
IN 10 YEARS 10 YEARS AGO
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
29%
50%
20%
Yes
No
Don't know
Most think college will be more important in the future, but
only 29 percent of parents say they will be able to afford it
13
IMPORTANCE OF COLLEGE DEGREE IN 10 YEARS
IF PARENTS: Do you think it will be more important, less important
or no more or less important for your children to have a college
degree in 10 years than it was for you?
COLLEGE AFFORDABILITY IN 10 YEARS
IF PARENTS: By the time they go to college, do you think
you will be able to afford your children’s college education?
ALL
56%
26%
7%
11%
ALL
More Important No More or Less Important
Less Important Don't Know
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most parents foresee a tough job market for their
children in 10 years
14
EASE OF FINDING JOBS FOR CHILDREN IN 10 YEARS
IF PARENTS: In 10 years, will it be easy or difficult for your children to find good jobs?
9% 16% 38% 26% 10%
Very easy Somewhat easy Somewhat difficult Very difficult Don't know
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
60%
21%
18%
Yes
No
Don't know
Despite a negative economic outlook, 6 in 10 parents
express optimism about their children’s well-being
15
CHILDREN BETTER OFF IN 10 YEARS THAN PARENTS WERE AT SAME AGE
IF PARENTS: In 10 years, do you think your children will be better off than you were at their age?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
44%
31%
18%
54%
41%
52%
45%
49%
72%
50%
Better off financially On path to affording
retirement
Afford children's
college education
Children better off
than parents were
Afford regular
vacations
Women Men
Women have a more pessimistic view of their
personal and household finances than men do
16
VIEWS BY GENDER: IN 10 YEARS…
QUESTIONS SHOWN:
• In 10 years, do you expect to be better off or worse off financially than you are today? Showing “Better off”
• In 10 years, do you think you will be on a path to affording retirement? Showing “Yes”
• By the time they go to college, do you think you will be able to afford your children’s college education? Showing “Yes”
• IF PARENT: In 10 years, do you think your children will be better off than you were at their age? Showing “Yes”
• In 10 years, do you think you will be able to afford to go on regular vacations? Showing “Yes”
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:
America as “The Indispensable Nation” will become “A More
Dispensable Nation”
17
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Only 3 in 10 envision America’s global standing
being on the rise in 10 years
18
AMERICA’S GLOBAL STANDING IN 10 YEARS
Do you think America’s global standing will be on the rise or in decline in 10 years?
30% 43% 26%
On the Rise In Decline Don't Know
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
68%
44%
43%
21%
13%
9% 9%
China U.S. Russia Japan UK Germany India
ALL
Most think China – not the U.S. – will be a superpower
in 10 years
19
SUPERPOWERS IN 2024
Which countries do you think will be considered “superpowers” in 10 years? Please name as many countries as you think apply.
• Income of >$75k: 79% say China
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
A majority believe China will be the world’s biggest
economic force in 10 years
20
TOP GLOBAL ECONOMIC FORCE IN 10 YEARS
Which country do you think will be the world’s biggest economic force in 10 years?
20%
53%
U.S.
China
ALL
• Income of >$75k: 63% say China
• Income of <$35k: 49% say China
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Only 22 percent say there will be more peace around
the world in 10 years
21
22% 55% 23%
More peace Less peace Don't know
ALL
WORLD PEACE IN 10 YEARS
In 10 years, do you think there will be more or less peace around the world than there is today?
• Millennials: 28% say More peace
• Age 65+: 15% say More peace

• Democrats: 27% say More peace
• Republicans: 14% say More peace
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Almost half foresee the U.S. having engaged in armed
conflict with Iran by 2024
22
ARMED CONFLICT WITH THE U.S. IN 10 YEARS
In the next 10 years, do you think the United States will have engaged in armed conflict with any of the following countries?
45% 31% 19%
Iran Russia China
ALL
(Showing yes)
• Millennials: 44% say Russia, 25% say China
• Age 65+: 7% say Russia, 6% say China
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:
The future of our ability to govern ourselves is in deep doubt
23
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Two-thirds are not convinced Americans will be more
unified in 10 years
24
More
unified
49%
Less
unified
32%
Don't
know
19%
More unified
Less unified
Don't know
UNITY 10 YEARS AGO
Do you think Americans were more or less unified as a
people 10 years ago than we are today?
More
unified
33%
Less
unified
41%
Don't
know
26%
More unified
Less unified
Don't know
UNITY IN 10 YEARS
Do you think Americans will be more or less unified as a
people in 10 years than we are today?
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
A majority think government will be bigger in 10
years, but most do not say it will be more effective
25
EFFECTIVENESS OF GOVERNMENT IN
10 YEARS
Do you think the American government will be more
or less effective in 10 years than it is now?
35%
33%
32%
More Effective
Don't Know
Less Effective
ALL
18%
29%
54%
Bigger
Don't Know
Smaller
SIZE OF GOVERNMENT IN 10 YEARS
Do you think the size of government will be bigger or
smaller in 10 years than it is today?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
21%
16%
18%
15%
32%
34%
36%
37%
41%
37%
35%
35%
34%
29%
21%
20%
18%
17%
Federal budget/national debt
Rising costs of college education
Traditional family values
Taxes
Health care
Defense and national security
Homeland security and terrorism
Energy independence
Alternative energy sources
Made
progress
Gone
backward
Americans tend to foresee moving forward on energy and
security, moving backward on taxes and the cost of college
26
PROGRESS/REGRESSION ON ISSUES IN THE NEXT 10 YEARS
When it comes to addressing each of the following issues, do you think that the United States will have made progress, will have gone
backward or will there have been no change in the next 10 years?
Top Four:
Made
progress
Bottom
Four:
Gone
backward
In the
middle
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most believe Obamacare will either look very different
or cease to exist by 2024
27
STATUS OF OBAMACARE IN 10 YEARS
What do you think the Affordable Care Act, also known as Obamacare, will be like in 10 years?
18%
35%
32%
15%
It will exist with only minor
changes
It will exist but with major
changes
It will no longer exist Don't know
ALL
• Republicans: 46% say No longer exist
• Democrats: 23% say No longer exist
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Americans are more likely to think we will have a
government-run health care system than a private one
28
GOVERNMENT VS. PRIVATE HEALTHCARE SYSTEM IN 10 YEARS
In 10 years, do you think the United States will have a national health care program
supplied to everyone by the government instead of a private health care system?
38%
27%
36%
National health care
Private health care
Don't know
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most believe they will have less privacy from the
government in ten years and view that as bad for society
29
PRIVACY FROM U.S. GOVERNMENT
In ten years, do you expect to have more or less privacy from the U.S. government than you do today?
10% 77% 13%
More privacy Less privacy Don't know
ALL
20% 58% 22%
Good thing Bad thing Don't know
ALL
GOOD OR BAD FOR SOCIETY?
Overall, will that be a good thing for our society or a bad thing?
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most think there will be more gun violence in the next ten
years – as well as more gun laws
30
GUN VIOLENCE IN TEN YEARS
Do you think there will be more or less gun violence in America
in ten years than there is now? (Showing All)
58%
18%
23%
More gun violence Less gun violence Don't know
GUN CONTROL LAWS IN TEN YEARS
Do you think there will be more or fewer gun control laws in the
United States in ten years? (Showing All)
58%
20%
22%
More gun laws Fewer gun laws Don't know
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:
A new social issue consensus is emerging
31
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
32
73%
15%
12%
Yes
No
Don't know
SAME SEX MARRIAGE IN 10 YEARS
In 10 years, do you think same sex marriage will be legal in the
majority of U.S. states?
Overwhelming majorities believe same-sex marriage
and marijuana will be legal in most states in 10 years
MARIJUANA LEGALIZATION IN 10 YEARS
In 10 years, do you think marijuana will be legal in the majority of
U.S. states?
66%
21%
13%
Yes
No
Don't know
Millennials:
• 66% say Yes on same sex marriage
• 57% say Yes on marijuana
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most expect climate change to affect them more in 10
years
33
AFFECT OF CLIMATE CHANGE IN 10 YEARS
In 10 years, do you think the effects of climate change will affect you more or less than they do today?
54% 20% 26%
Will affect me more Will affect me less Don't know
ALL
75% 72%
63% 60%
50%
46% 43% 3%
Extreme
temperatures
More severe
storms
Severe droughts Melting polar ice
caps
Food shortages Extinction of
species, such as
polar bears
Coastal
communities
under water
Don't know
ALL
MOST OBVIOUS EFFECTS OF CLIMATE CHANGE IN 10 YEARS
Which of the effects of climate change will be more obvious in 10 years?
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
34
FEWER CHILDREN IN 10 YEARS
Do you think Americans will be having fewer children 10 years
from now than they are having today?
A majority envision a weakening of the traditional
family unit in 10 years
54%
27%
19%
ALL
Yes
No
Don't know
21%
54%
25%
ALL
Better
Worse
Don't know
RAISING CHILDREN IN 10 YEARS
Do you think children in the United States will be raised better or
worse in 10 years than they are now?
• Millennials: 39% say Yes
• Age 65+: 68% say Yes
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
35
FUTURE U.S. PRESIDENTS
Ten years from now, do you think the United States will have elected the following?
67%
31% 30%
14%
A female president A Hispanic president An African-American
president
A gay president
ALL (Showing yes)
Two-thirds think a female president will be elected in
the next 10 years
• Millennials: 39% say African-American
• Generation X: 38% say African-American
• Baby Boomers: 23% say African-American
• Age 65+: 22% say African-American
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Imagining 2024:
The United States of Technology is in our future
36
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
A majority believe technology has made their lives
better and will continue to do so in 10 years
37
63%
60%
16% 16%
21%
24%
Better Worse Don't Know
TECHNOLOGY’S IMPACT ON LIFE
Since 2004, have personal technology advancements made your life better or worse?
In 10 years, do you think that advancements in technology, such as phones, computers, TVs and music players, will make
your life better or worse than it is today?
ALL
IN 10 YEARS SINCE 2004
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Tech entrepreneurs are most likely to be considered
the future leaders of our society
38
44%
37%
34%
23%
20%
16%
22%
Technology
entrepreneurs
Political figures Business
leaders
Celebrities Philanthropic
leaders
Athletes None of the
above
ALL
LEADERS IN SOCIETY IN 10 YEARS
In 10 years, which groups of people will be considered leaders in our society? Please choose any that apply.
• Age 65+: 53% say Tech entrepreneurs
• Millennials: 33% say Tech entrepreneurs
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Americans are equally likely to say they will prefer
communicating face-to-face and via technology in ten years
39
63%
41%
29%
44%
9%
15%
Face-to-face Via technoogy Don't Know
ALL
PREFERRED METHOD OF COMMUNICATION
Which method of communication do you prefer today?
Ten years from now, do you think you will opt to communicate face-to-face or via technology when
given the choice?
TEN YEARS FROM NOW TODAY
Millennials today
• 48% say Face-to-face
• 38% say Via technology
Millennials 10 years from now
• 41% say Face-to-face
• 41% say Via technology
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most foresee technology surrounding them in 10
years
40
WIDESPREAD USAGE OF TECHNOLOGY IN 10 YEARS
Do you think the following technology will be widely used in 10 years?
59%
70%
60%
23%
14%
20%
18%
16%
20%
Robots Drones Medicine capable of monitoring and
reporting changes in the body
Yes
No
Don't Know
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most Americans expect companies to collect more
information in ten years and think that will be a bad thing
41
INFORMATION COLLECTION BY PRIVATE COMPANY IN TEN YEARS
In ten years, do you expect private companies to collect more or less information about you
than they do today?
73% 12% 15%
More information Less information Don't know
ALL
18% 56% 26%
Good thing Bad thing Don't know
ALL
GOOD OR BAD FOR SOCIETY?
Overall, will that be a good thing for our society or a bad thing?
• Age 65+: 83% say More information
• Millennials: 54% say More information
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most do not say social media will make their lives
better in the next decade
42
41%
36%
24%
26%
35%
38%
Better Worse Don't know
ALL
EFFECT OF SOCIAL MEDIA ON LIFE
In 2004, Facebook had just been created, and the term "social media" had not been coined. Has social
media made your life better or worse in the past ten years?
Do you think that social media will make your life better or worse in the next decade?
IN NEXT DECADE PAST 10 YEARS
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
More than half are not convinced they will subscribe to
a live TV service in 10 years
43
45%
26%
29%
Live TV service
Exclusively
streaming TV shows
on-demand
Don't know
TV SERVICE IN TEN YEARS
In ten years, do you think you will have a live TV service (such as cable or satellite) or will you have canceled your live TV
service in favor of exclusively streaming TV shows on-demand (through companies such as Netflix and Amazon)?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
44
Imagining 2024:
The way we will live
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
A majority expect to attend religious services more
frequently in 10 years
45
*Reduced base sizes
19%
34%
38%
8%
ALL
Frequently
At least
sometimes
Never
Don't know
52%
22%
26%
IF ATTEND
More
frequently
Less
frequently
Don't know
CURRENT RELIGIOUS SERVICES ATTENDANCE
Do you currently attend religious services frequently, at least
sometimes or never?
RELIGIOUS SERVICES ATTENDANCE IN 10 YEARS
IF ATTEND: In ten years, do you expect to attend religious
services more frequently or less frequently than you do now?
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
46
22%
56%
22%
More common
Less common
Don't know
MARRIAGE 10 YEARS FROM NOW
Do you think marriage in the United States will be more or
less common ten years from now than it is today?
DIVORCE 10 YEARS FROM NOW
Do you think divorce in the United States will be more or
less common ten years from now than it is today?
63%
15%
22%
More common
Less common
Don't know
A majority think marriage will be less common 10 years
from now and divorce will be more common
ALL
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
A vast majority say they have a car now and think they
and their children will have a car in 10 years
47
77%
75%
72%
23%
14% 15%
11%
14%
Yes No Don't Know
*Reduced base sizes
ALL
CAR OWNERSHIP
Do you currently own a car?
In ten years, do you think you will own a car?
IF PARENT: In ten years, do you think all of your children of driving age will choose to own and drive a car?
IN TEN YEARS CURRENTLY CHILDREN, IN TEN YEARS
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Almost half think they will be driving less frequently
in ten years
48
27%
45%
28%
ALL
More
frequently
Less
frequently
Don't know
FREQUENCY OF DRIVING IN 10 YEARS
Do you think you will drive more or less frequently in ten years than you do today?
• Millennials: 25% say Less frequently
• Generation X: 33% say Less frequently
• Baby Boomers: 52% say Less frequently
• Age 65+: 79% say Less frequently
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
20 percent expect to buy an electric car in ten years, and 69
percent expect gas prices to rise by more than $2 per gallon
49
20%
69%
47%
14%
33%
17%
Yes No Don't Know
ALL
ELECTRIC CAR IN 10 YEARS
In ten years, will you have bought an electric car?
GAS PRICE INCREASE OF MORE
THAN $2 PER GALLON IN 10 YEARS
In ten years, do you think gas prices per gallon
will have increased by more than $2?
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Almost half think airline delays will be longer in 10
years than they are today
50
47%
21%
32%
ALL
Longer
Shorter
Don't know
AIRLINE DELAYS IN 10 YEARS
In ten years, do you think airline delays will be longer or shorter
than they are today?
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Half say they weighed less 10 years ago and nearly
half say they will weigh less in 10 years
51
32%
19%
50%
49%
17%
31%
More Less Don't know
*Reduced base sizes
ALL
WEIGHT 10 YEARS AGO AND IN 10 YEARS
Ten years ago, did you weigh more or less than you do today?
In ten years, do you expect to weigh more or less than you do today?
IN 10 YEARS TEN YEARS AGO
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
More say they will read printed books than printed
newspapers or magazines 10 years from now
52
36%
50%
46%
37%
18%
13%
Yes No Don't know
BOOKS NEWSPAPERS/MAGAZINES
READING PRINTED NEWSPAPERS/MAGAZINES AND BOOKS IN 10 YEARS
Ten years from now, do you think you will be reading any newspapers or magazines printed on paper?
Ten years from now, do you think you will be reading any books printed on paper?
ALL ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Football, Basketball, Baseball and Soccer are the sports
Americans most expect to be more popular in 10 years
15%
22%
25% 24%
32%
29%
34%
39%
34%
38%
43%
27%
31%
30% 30%
31%
35%
34%
33%
37%
35%
40%
58%
47% 46% 46%
37% 36%
33%
29% 29%
27%
17%
More
popular
Don't know
Less
popular
53
POPULARITY OF SPORTS 10 YEARS FROM NOW
Ten years from now, do you think each of these sports will be more popular or less popular in the
United States than it is today? (Multiple Responses Permitted)
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Americans are more likely to say they will go to the
movies less instead of more in ten years
54
11%
46%
27%
16%
More frequently
Same amount
Less frequently
Don't know
MOVIE GOING IN 10 YEARS
In ten years, do you think you will go to the movies more frequently,
less frequently or about the same amount as you do currently?
ALL
The Atlantic/Aspen Institute
IMAGINING 2024
The Atlantic/Aspen Institute
IMAGINING 2024
Most think The Simpsons will no longer be on the air in
ten years
55
36%
64%
Yes
No
THE SIMPSONS STILL ON TV 10 YEARS FROM NOW?
Ten years from now, do you think The Simpsons will still be on TV?
• Millennials: 51% say Yes
ALL

Sign up to vote on this title
UsefulNot useful