Professional Documents
Culture Documents
Open wide?
Some business opportunities
and risks in using open data
flickr/solarnu/14010523383
Early days: preliminary findings
Whats going on?
Systematic evidence from OD pioneers
(How) has OD (re) shaped business models?
What are the risks and how are they managed?
Non-academic (open!) practitioner report
Our story:
what and why?
*Uncovering OD ecologies and
communities
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* Additional research design information available
OD-CD Mix
ODAdoption
Motivations and
value creation
Growth through open innovation
Save $ on proprietary data
Unique product
Chicken/egg: sector knowledge key
OD-centric activity concentrated in SMEs
Flickr: viciousbits/8635244042
Efficiency
Scalability
One off consultancy
Value: cleaning/support/analysis/repackaging/engagement data generation
A Web of stingy consumers
Implementation challenges
Dirty data
Lmtd cntxt
Fragmented micro-geo
Finding RELEVANT data
Is it open: ambiguity continues
Limited publication resource
What data have we got?!
Cultural infrastructure
Managing risk
Why bother: costs and monetisation
OPEN IN
OPEN OUT
OD Risk Checklist
Format change
Copycat
OD closed
Legal: ownership and blame game
Ethical: protecting vulnerable
Use and abuse
Careful design: practices can violate OD principles
OD-CD Mix
One size does not fit all: open
innovation and growth
Key characteristics:
Growth orientated
Open innovation
Motivations:
Free OD! > complementary, low cost
Specific OD needed
API for (global) growth -> scalable affiliate growth
Risk:
Amateur developers -> invest resources and monetise relations
Data governance> API includes aggregated data of partners - requires tracking
through API key - end user legal issues
Case 1: retail market maker
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One size does not fit all: open
innovation and growth
Key characteristics:
Brand core asset
Growth orientated
Motivations:
Free OD! > complementary
Avoid screen scraping -> accurate API
API for (global) growth -> open innovation
Risk:
Stock availability -> Hold Attack
Re-audit data risk
Poor quality partners and limited time
Case 2: online retail
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OD!
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Hackday, blogs, email, telephone, face-to-face
Engagement helps decide:
What to release
How to release it
Engagement can:
Enhance products
Open innovation
Be monetised
Building
engagement,
reduces risk
Open data has costs:
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Questions?
Get: included, engaged, a copy.
t.a.wainwright@soton.ac.uk