GROUP NAME

Group No 8
PRITESH
SACHIN
KHUBIR
MAYURI
Group No 15
AJINKYA
ANAND
ROHAN
Case
Conduct a case study on a Organized
Retail Store in Mumbai regarding
Pricing strategy.
COMPANY

INTRODUCTION
Started in the year
1967 at Mahim
(Mumbai).
Owned subsidiary of
Mr. Nanu Gupta.
Nilesh Gupta, CEO
of Vijay Sales
30 Stores in Mumbai
Started in the year
2006 at Juhu
(Mumbai)
Owned subsidiary of
Tata Sons
Ajit Joshi, CEO of
croma
17 Stores in Mumbai

COMMON COMPETITORS
BRANCH DESCRIPTION
Location
Branch Area
Branch Manager
No. Of Employees
Customer Footfall

Location
Branch Area
Branch Manager
No. Of Employees
Customer Footfall



QUESTION FOR ARRIVING AT A PRICING
STRATEGY
Pricing Strategy
Monthly Sales
Discount Rates
Difference in Price
Customer Attraction
Offers Provided



Pricing Strategy
Monthly Sales
Discount Rates
Difference in Price
Customer Attraction
Offers Provided






INTERACTION & OBJECTION
OBSERVATION
VALUE PRICING
PACKAGE PRICING
COMPETITOR BASED PRICING
PSYCHOLOGY PRICING
VALUE PRICING
PACKAGE PRICING
COMPETITOR BASED PRICING
PSYCHOLOGY PRICING
LEARNING'S
Earlier, the focus wasn't
there on IT products.
Mobiles and laptops too
were there, but never
were a huge focus
Low pricing helps Vijay
sales to overcome
competition
Providing a low pricing
strategy they are trying to
acquire the market.
croma focuses on
private labels for better
margins
Brand Image plays a
prominent role in
Consumer psychology
High Price has not
affected there market.
It is a family owned business
and more of a local player lacks
expertise to launch huge
campaigns/strategies and
implement them on the ground
level.
But, Competition from other
electronics retailers such as
Tatas Croma, Reliance Digital
and Pantaloons E-zone has
made Vijay Sales ambitious.
croma has backing from the Huge
TATA board, with experts to back
them up , coming up with all the
new strategies and plans
Solid planning and
implementation has helped them
to acquire good market share in
small span.
SOURCES OF INFORMATION
Primary
Here we have used the direct interview
with Manager
Interaction with Employees when we felt
that it is not possible for us to take out
information from Manager- CHANGE OF
STRATEGY
Secondary
SELLING ASSIGNMENT
DIWALI KANDIL
Sources:- Internet
DIWALI KANDIL
Date of Assignment 24/10/11

No. of Kandil 30
Cost of Per Kandil Rs.7
Total Cost Rs.200
Actual Market Price Rs.20

Selling Price(approx) Rs.12
Total Selling Price Rs.345
Profit Rs. 145

TARGET AUDIENCE