Professional Documents
Culture Documents
the year
189
1913 Advertisement of Britannica
Encyclopedias
“Buy me and
you will get a
good
bargain”
Ancient Greek
Pottery
(Lekythos)
Creativity (Imagination)
Observation
Market Research
Market Modeling
Marketing Metrics
Marketing is
a way of
doing
business
Selling starts only when you have the product on the shelf
(a) What people need and what the company should make?
(b) How to launch, price, distribute and promote the product?
(c) How to monitor the results and improve the product
overtime?
(d) When to change or drop the product?
My Opinion:
Marketing should not be confined to the marketing department only
it should be taken as the managerial philosophy of an
organization
SEEMS IMPOSSIBLE
…
R&D
Shipment Manageme
nt
Sales and
Customer Manufacturin
Service g
Marketing
Customer
Value
R&D
Shipment Manageme
nt
Sales and
Customer Manufacturin
Service g
Marketing