AHMAD SAFWAN

MUHAMMAD HAFIFI
NUR AISAR
NUR AQILA
NUR HIDAYAH
NURUL SYAFIQAH
SITI AFIFAH
ACER
INCORPORATION
Multinational Corporation
Founded : 1976 ( as multitech)
Chairman : Stan Shih
CEO : Jason C. S. Chen
Total Employment : 7, 967 employees
Head Office : Taipei City , TAIWAN

Scope of Supply and Services
Manufacture
Designer
Marketer and distributor

COMPANY BACKGROUND
GLOBAL LOCATIONS

Asian
Europe
Australia
German

America
Canada USA
Taiwan
India
Russia
Netherland
MARKETING DESCRIPTION

Acer is the one of largest computer
manufactures in the world, in terms of it sales,
it is second only to Hewlett Packard (HP). They
have electronics equipment in a wide variety
and for a wide array of customers, ranging for
individual people to government.

Acer's professional product are designed and
tested for reliability, security, productivity and
toughness. These machines have a great
reputation for being excellent investment for
business for all sides.
Small Office/Home Office
Small Business/ Medium
Business
Education
Enterprise
Government
TARGET SEGMENT
COMPETITORS
description ACER DELL HP LENOVO
Price Cheaper Maintain Higher Maintain
Quality of
product
Low Maintain Good Good
Quality of
services
Low Maintain Good Good
Problem of
product
Higher Low Low Low
Services of
maintenance/cust
omer services
Bad Good Good Good
Competitor in
markets
High Maintain Maintain Maintain
Storage/capacity Low High High High

Acer is rarely considered an innovator. Instead, it
has a reputation for powerful-but-cheap products
that are often below par in design and quality.

Product of Acer only can stand in market with offer
low price rather than other product. Example latest
of Acer product Acer Aspire S7, Acer C720 Chrome
book and Acer Aspire V3-571G. The three of this
product had same problem is speaker problem and
graphic card problem.

Acer had make innovation on their product, but
problem had been face are same.

PRODUCT REVIEW
It follows a global direct distribution model
In order for global direct distribution to work,
the origin and destination governments must be
supportive to free trade and better yet have
mutual free trade agreements to reduce the
trade barriers caused by tariffs
must provide good international and domestic
logistics infrastructures, including airports,
seaports, inland warehouses and easy access
road system to these facilities

CHANNEL OF DISTRIBUTION

quickly matured, shifting from a high
profit margin business to a low margin
commodity practically overnight.
consumers have begun purchasing more
netbooks (popular low-cost scaled down
versions of notebooks).

PRICE REVIEW
Strategy

LOW COST Provider = LOW PRICE
Product

Maintain Cost Leadership (Large Range of
Buyers)

Sourcing the components and production
at low cost.

HOW ACER PROMOTE THEIR
PRODUCT?
Internet = Build Website
Create Service and Support System for customer.
Advertisement (Mass Media, E-Media, Printed Media,
articles)
Take part in discount season per annual
(Celebration)
Mobility, Desktops and AIO, Monitors and
Projectors, Smart Phones, AcerCloud.
Roadshow (Jom Heboh, and Concert)
Be sponsor for event
Open official store and booth (Shopping Complex)
Ambassador
PROMOTIONAL STRATEGY
Three tiered pricing
structure to low, medium
and premium

Collaboration with BenQ
and Ferrari brands

Demonstrate the ability to
find new markets

The market share is
declining in established
markets
Too many brands in
the stable can lead to
cannibalization


Strengths

Weaknesses
SWOT ANALYSIS
Continue to look for
new markets
Leverage relationships
with other companies to
find efficiencies and
technology for laptops

Ipad and Iphone create new
markets without the need for a
PC

Mediation in which
manufacturer to go directly to
the public such as Dell

A killer app developed by
manufacturers that affect the
entire industry such as Apple


Opportunities

Threats
CONT
Lower quality out of other product in
markets

Offers with low price to consumers

Collaboration with other brands
CONCLUSION