Seminar on

TATA MOTORS
Under the guidance of :


 Dr G
V Joshi


Faculty


JKSHIM


 By : Rakesh
J Shetty
 I
 Introduction to Indian
Automobile Industry
v
vEconomic liberalization in India in
1991.
v
vNow the automobile industry in India is the
ninth largest in the world.
v
vIn 2009, India emerged as Asia's fourth
largest exporter of automobiles.
v
vIndia’s largest automobile company - TATA
MOTORS.

 History – TATA MOTORS
 Tata Motors Limited is a part of Tata Group.
 Founder - Jamshedji Tata (TELCO).
 The company was established in 1945 as a
locomotive manufacturing unit.
 It tied-up with Daimler-Benz and entered
Commercial vehicle segment in 1954.
 In 1992, it entered Small vehicle segment.

 Company Profile
 Headquarters - Mumbai.
 TML is currently headed by Ratan Tata.
 Tata Motors manufactures HCV, LCV,
 Passenger cars, MUV and Military Vehicles.
 Global operations - UK, South Korea, Thailand and
Spain.
 TML - world's fourth largest truck manufacturer.
world’s second largest bus
manufacturer.

 Product Profile
 Passenger Cars & Utility  Commercial Vehicles
vehicles » Tata Ace
» Tata Sumo/Spacio » Tata Starbus
» Tata Safari » Tata Globus
» Tata Indica » Tata Marcopolo Bus
» Tata Indigo » Tata Novus
» Tata Winger » Tata 407 EX
» Tata Magic  Military Vehicles
» Tata Nano » Tata LSV
» Tata Xenon XT » Tata 407 Troop Carrier
» Tata Xover (2009) » Tata Winger Passenger Mini
» Tata Manza (2009) Bus



Ø
 Joint Ventures &
Acquisitions
 In 2004, the acquisition of Daewoo Commercial
Vehicle of South Korea.
 In 2005, Hispano Carrocera – Spanish bus
manufacturing company.
 In 2006, TML has formed 51:49 Joint Venture with
Marcopolo, Brazil-based global leader in bus body
building.
 In 2007, TML also formed a joint venture with Fiat.
 In 2008, the acquisition of British Jaguar Land
Rover (JLR) business.
 Milestones
 Indica - India’s first fully indigenous passenger car.

 Sierra - India’s first sports utility vehicle

launched in 1992.
 Tata Motors acquires Daewoo Commercial Vehicle
Company in 2004.
 Tata Motors gets listed on the NYSE in 2004.

 Acquisition of Jaguar and Land Rover in 2008.

 Tata Motors launches ‘Nano’ - The People's Car in

2009.

 Awards
 India's Most Trusted Car Brand.

 'Golden Peacock Environment Management Award' in

2003.
 Forbes Global 2000 list for the year 2005 - Tata
Motors ranked at 1215.
 Tata Motors bagged the prestigious 'CII-EXIM Bank
Award' for business excellence in 2005.
 Tata Motors bagged National Award for Excellence in
Cost Management in 2006.
 Tata Motors - Investor Relations, ranked first in
India in 2008.

 Challenges
Tata Motors relies heavily on its sales in India.

Tata Motors now faces stiff competition from

fellow compatriots like Mahindra, Maruti as well
as multinational brands like Toyota and
Chevrolet.
It has faced controversy over developing the
‘Nano’.
Ashok Leyland, Tata's biggest competitor in the
Indian heavy commercial vehicle market.
 Other Information :
 Tata Motors has consolidated revenue of USD 14
billion
 (Rs 70,938 cr) in 2008 - 09.
 Tata Motors introduced Indica as City Rover in UK but
it was a failure.
 Tata Motors has unveiled the electric versions of
passenger car Tata Indica and commercial vehicle
Tata Ace to be launched in India in 2010.
 Market Share (Approximately) –
 Commercial Vehicles - 64%
 Passenger Vehicles - 13%

 Conclusion
 Tata Motors has been at the forefront of the
Indian automobile industry's anti-pollution efforts by
introducing cleaner engines. Therefore Tata Motors
Limited is always committed to understanding customer
needs.
 The name of TATA itself says it all –
v Trust

v Acceptability

v Transparency

v Accountability
Th a n k
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