Specialization :MARKETING

MANAGEMENT
By : ANIKET FEGADKAR
Project Guide : ISHA V. MUNDHADA

Advertising Strategy of Bharti Airtel
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ADVERTISING STRATEGY OF
BHARTI AIRTEL
INTRODUCTION OF TOPIC
Advertising Strategy of Bharti Airtel
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Advertising is a form of communication intended
to persuade audience to act upon the products,
ideas, or services rendered. It includes the name
of a product, service and how that product or
service could benefit the consumer.
Advertising is solely meant for masses.
Company Profile
Advertising Strategy of Bharti Airtel
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Bharti AirTel Company that Formulated on 7
th

July, 1995.Its a public limited company.
Internationally, Bharti AirTel owns 3rd biggest
mobile operator in Asia.
Bharti Airtel Ltd is India's leading provider of
telecommunications services. The company has 4
distinct Business divisions - Mobile & telephone
services, broadband services, long distance
services and enterprise services.
Bharti TeleTech Ltd manufactures and exports
world-class telecom equipment under the brand
'Beetel'.

OBJECTIVES OF THE STUDY

9/28/2014
Advertising Strategy of Bharti Airtel
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To study the total profit of advertising.
To study the advertising strategies of AirTel.
To study the effectiveness of advertising
strategies adopted by AirTel.
To study the growth of AirTel.
To Study the market scenario.
HYPOTHESIS OF THE STUDY
9/28/2014
Advertising Strategy of Bharti Airtel
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The advertising strategies adopted by Bharti
AirTel are effective.
Companys maximum market share is captured
by youths.

THEORETICAL PERSPECTIVE
Advertising Strategy of Bharti Airtel
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As competition in the telecom arena intensified,
service providers took new initiatives to woo
customers. Prominent among these were - celebrity
endorsements, loyalty rewards, discount coupons,
business solutions and talk time schemes. The most
important consumer segments in the cellular industry
were the youth segment and the business class
segment. The youth segment was the largest and
fastest growing segment and was therefore targeted
most heavily by cellular service providers. Bharti
Tele-Ventures adopted celebrity endorsement as its
chief promotional strategy.
DATA ANALYSIS AND
INTERPRETATION
QUESTION
Are you satisfied with
the services?
INTERPRETATION
From the above study
we can interpret that
only 42% people are
satisfied with the
service & 50% are not
satisfied and rest of 8%
people says that the
service are not enough.
Advertising Strategy of Bharti
Airtel
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1
42%
2
50%
3
8%
Options Particular Percentage

1 Yes 42%
2 No 50%
3 Not enough 8%
DATA ANALYSIS AND
INTERPRETATION
QUESTION
Does the new
advertisement appeal you to
use the services of the
organization?
INTERPRETATION
The conclusion from the
above study is that 58%
people says that the new
advertisement appeals them
and 42% & says no it didn't
appeals them.
8
1
58%
2
42%
Options Particular Percentage

1 Yes 58%
2 No 42%
Advertising Strategy of Bharti Airtel
DATA ANALYSIS AND
INTERPRETATION
QUESTION
Since how long are you
using the service of Bharti
Airtel? INTERPRETATION
It can be interpreted from
the study that 64% people
used the services for
6months to 1 year, 22%
used for 1 year to 3 years,
4% people used for 3
years to 5 years and
about 10% people used
the service of Bharti Airtel
for more than 5 years.
9
1
64%
2
22%
3
4% 4
10%
Options Particular Percentage

1 6 months to 1 year 64%
2 1 year to 3 years 22%
3 3 years to 5 years 4%
4 5 years & more 10%
DATA ANALYSIS AND
INTERPRETATION
QUESTION
Did you switch from
other network to airtel?
INTERPRETATION
It interprets from the
study that 38% people
switched form other
network to Airtel
Network & 62% did not.


10
1
38%
2
62%
Options Particular Percentage

1 Yes 38%
2 No 62%
Advertising Strategy of Bharti Airtel
CONCLUSIONS
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The work of Advertising strategies adopted by the
company has succeeded in attracting the
masses. Especially involvement of music maestro
A.R. Rehman has boosted its strength but the
company is required to create more ideas to
capture the market as compared to its
competitors. The internet or the surfing
experience is good but they have not been
properly presented to the masses. The company
should focus on the promotional activities to
create a good cliental.
REFERENCES
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C.R .Kothari, Research Methodology, New Age
Publications, New Delhi, Fourth Edition, 2008,
Philip kotler, marketing management, pearson
education, new delhi, 13
th
edition ,2011
S.A. Sherlekar, marketing management, himalaya
publishing house, 13
th
revised edition, Mumbai,
2009
V.S. Ramaswamy, marketing management,
Macmillan India ltd, third edition, new delhi, 2009

Web site :-
www.investorwords.com
www.businessdictionary.com
www.authorstream.com
www.iloveindia.com
www.pnbindia.com

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