Metabical Demand Forecast

Annual fixed cost = $ 1,2 million

Marketing budget = $ 23 million
R&D cost = $ 400 million
ROI within 5 years = 5%

Demand Forecast for Option 2 Retail Price $ 125
= Production + ROI / Price x Pill consumption per day
= $ 428,442,000 / 3,750 = 114,251,2 unit

Demand Forecast for Option 3 Retail Price $ 150
= Production + ROI / Price x Pill consumption per day
= $ 428,442,000 / 4,500 = 95,209,3 unit

Metabical Demand Forecast
From calculation above we can see Metabical
Demand Forecast for 4 weeks more
appropriate if we use in price $125, because
the demand a lot more than if we put price
$150.