Masthead

-As seen on the cover the NME magazine The masthead

is positioned in the top left corner as is general convention.
This position allows the magazine to draw the target
audience in, as it is the first thing they see of the magazine,
This allows them to recognise the brand quicker.
Furthermore the font, colour and size of the masthead is
different to the rest of the text. With these changes it
further draw the reader into the magazine as it catches
the eye very easily. This is important because the
masthead is one of the main vocal points of the cover and
is one of the things the creators want audience to see so
they remember the brand, which may evoke repeat
purchase.
Header
- The header of this magazine is one of the first things
the reader sees when looking down the magazine, so
the header tries its best to sum up what is on the
magazine including special features or USPs . This is so
the reader is interested on rendering the whole cover
and eventually buying it.
Puff
- The point of a puff is just to give the reader a quick taster
of the content inside, giving not much detail on the
content itself. By surrounding it with bright colours which fits
with the colour scheme it attracts the target audience. By
giving them a sneak preview like this it allows them to
become intrigued and tempted to buy the magazine and
read on.
Main Coverline
-This main coverline does follow most of the major
conventions of other magazines. The first convention it follows
is the positioning of the image, this is because the position at
the bottom of the page is general convention. The text itself
follows convention as it is bigger, bolder and in a different
font to any of the text on the page. This is because as it is the
main attraction to the magazine for the readers it needs to
stand out to maximise its potential to be seen by the target
audience. The colour also follows the general colour scheme
created by the main image. As the main coverline anchors
the main image at it has a snap quote from the coverstar
Dizzee Rascal, the main image also influences the text colour.
This is because the main image has a large proportion of
white in the background but also in the mise-en-sen through
the models clothing. This further informs the reader that the
snap quote is from the coverstar with common associations
with the main image, for example colour. The slanted text of
the main coverline further stands out to the audience but
also by slanting this text gives the magazine an informal look
which fits with the pop music genre which is naturally
informal. This informality can appeal to the target audience,
which is more than likely targeted at young people
Footer
-The footer is one of the final things that the reader sees when scanning down the page. The features of this
footer are similar to the main coverline in terms of colour scheme as it to follows the colour scheme set by the
main image which in this case is black and white. The content of the footer is similar to the header as it just
informs the target audience of the content which in this case for this magazine is the bands/artists involved in this
issue. These are put on the cover as one of these artists may peak the interest of the target audience which
could convince them to buy the magazine
Main image
-The main image on this magazine follows all the usual
codes and conventions of every other magazine. This
magazines main image does develop convention as
the main image doesnt fill up the whole of the page
unlike other magazines. This is because at the top to
the page there is a white segment for the masthead,
coverlines and header. By doing this it allows the text
to become more illuminated, so its more visible to the
reader. The main image has medium close-up image
but in the case of this magazine the pose from the
coverstar includes his whole body. By doing this it
increases the area in which the model covers. By
doing this it makes the front cover stand out more as
there's more of a focus on the model. Furthermore the
pose which is being made is one which that the reader
can connote is an excited. This pose also match's the
facial expression of the Dizzie Rascal. This is because his
facial expression is excited, this could put the reader in
a good mood and creates general intrigue into what's
happening with this particular artist. As the main
coverline also anchors the main image, the
descriptive word Joy is used. This matches both the
facial expression and pose as that is how the audience
would describe the models mood from that image. So
the magazine has used these 3 to complement one
another to draw the reader in. The magazine also
followed convention by having the model looking
directly at the camera (Reader) By addressing the
reader like this it makes them more incline to buy this
particular magazine as it relates directly to them. This
magazine also has an incredibly brightly coloured
background. This background grabs the audiences
attention which makes it more likely for them to pick up
that particular magazine as it stands out from the
competitors better. This bright colour is created by
graffiti in the background of the image, this may relate
to the genre of music in which the articles about as the
music in which Dizzie produces is generally urban style
music, so this graffiti image can be naturally associated
with this genre of music.
Masthead
- As is normal convention with most magazine
contents pages, the masthead from the front cover
also features on the contents page. The main
reason for this is to get the brand into the readers.
This promotes brand recognition from the
reader/audience, which may lead to repeat
purchase. This mag also follows convention in its
properties and positions. First in this particular
magazine the masthead is smaller than the one on
the front. This is general convention due to the fact
that the contents page has much more text and a
larger varety of pictures taking up the space on the
page. The general position of the masthead on this
page is similar to the masthead on the cover. This is
because the brand name of the magazine
normally titles the page, which is the same in this
case with the title NME Contents Putting at the
top of the page like this is normal convention for
most magazines.
Advertisement
- Having an advertisement on the contents page is not
generally a code nor convention as having an
advertisement on the contents page is subject to the
magazine. Normally the contents page will include some
contact details or social media details on the contents
page to inspire reader- producer interaction. In this case
it is an advertisement for a subscription for the NME
magazine itself, which does contain contact details to
get in touch with the creators of the magazine. The
positioning of the ad is significant as well, this is because
it is in the corner. This is because it is not the main
features of the page so, by putting it in the corner, the
reader is more than likely going to see it later after they
have read what is in the magazine.
Date line
-This is a code for every magazine contents page and
cover. This allows the reader to see how up to date the
information is within this magazine. The positioning of the
dateline is also convention as by having it at the top of
the page allows the reader to instantly see how recent
the magazine is.
Title
-As is convention with magazines the contents page title
which is usual like here Contents this magazine follows
most of the characteristics in which a title like this would
have in a professional magazine. As is with most
magazines the magazine is positioned at the top of the
page, this is because it is the one of the first things that
the reader says so it is clear to them what the page is.
Furthermore this contents title follows general convention
as it is bigger, bolder and in a different font to the other
text on the page. This is done so it stands out to the
reader further so it is clear to them that this is the
contents page, furthermore setting it out like this makes
the magazine look more professional.
Page numbers and descriptions
- In this column the subheadings follow convention as like
the title they are bigger than the actual page
descripsions and numbers of the magazines. This is so if
the reader has a particular section of the magazine they
want to look at (eg- Reviews in this case) then they are
able to see the sections and articles which fall under that
sub category. By doing this it makes for easier navigation
of the magazine for the reader. In this particular
magazine the main features have been put on the right
with larger font than the page titles on the left. This is
probably because the reader is more likely to be looking
for the main stories of the magazine rather than the
other stories, so by making them clearer than the others
on the left it means they will be able to find the main
features quicker.
Page numbers and titles.
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