Small Introduction:

Starting a new business needs important

guidelines such as:
- Setting the goals
- Planning
- Organizing
- Leading
- Controlling
- Monitoring
In my project ill talk about how to control and in
terms improve businesses, especially small ones.
Definition of a small business
A small business is a business that contains a small
number of employees & small volume of sales:
- In Australia, any business that contains
employees < 15 is called a small business.
- In EU (European Union) < 50 employees.
- In USA < 500 employees.

This means that the definition of a small bus. vary
from one country to another.
Importance of small business
Small Businesses Provide Better Customer
Care
Small Businesses Allow Owners the Freedom
to Innovate
Small Businesses Can Change Course Rapidly
Small Businesses owners Are Highly Skilled
Small Businesses Are the Backbone of the
Economy


Advantages & Disadvantages of Small
Business
1. Location: researches should done to choose
the best suitable strategic and attractive
location.
2. Competitors: owners & managers should
differentiate their product to achieve
competitive advantage over the market.
- Competitors is one of the most important
factors upon building a new (small) business.

Continued
3. SWOT Analysis: it is used to interpret the
external & internal environments of the
organization.
- For internal environment:
* Strength: - Suitable location
- Competitive advantage
- Attractive design for the workplace
- Free delivery

Continued
* Weaknesses: - decreasing in demand
- Limited HR & staff
- High cost of production
- For external environment:
Opportunities: - Development of new tech.
- Government regulation
softening
- Big customer base
Continued
Threats: - Price competition
- Economic pressure
- New substitute product
Strategies for Improving Small
Business
For the small business I have chosen in my
project (pharmacy); my companys strategy is
based upon:
- Multi-suppliers: to eliminate shortening from
single supplier, cosmetics and medicines are
taken from more than one source.
- Cost-cutting: by eliminating wastes & errors,
redundancies, & inefficiencies in work areas

Continued
- Retrenchment Strategy: designed to address
organizational weaknesses and deficiencies
that are leading to performance declines.

Recommendations
- Build a strong relationship with customers
based in trust will lead to make them loyal.
- Continuous improvement of the products
quality & customers service is essential.
- Compensate and reward the innovative
employees.
- After sales services is the golden role.
Conclusion:

Updating with continuous improvement leads
to developing more & more the company.

The basic role : good reputations always leads
to satisfied customers that in terms leads to
make them loyal, and at last achieving profits