An industry worth

$900
billion!
The global restaurant and food service
industry has grown more than
18% in 5
years
Out of which, over
249 billion
transactions will take place in fast food
restaurants!
Approximately
586 billion
transactions will take place in 2014 in
restaurants across the world.
And the global mobile food services industry
is expected to surpass
$2.5 billion
by
2017!
new and exciting time in
the
global restaurant
industry,
These market situations and trends point to a
and we propose to be at the helm of this
revolution, with
Where hungry meets chef
Whats
you ask?
Foodridge is the perfect
marriage of technology with
the emerging trends in the
way people prefer to eat.
It is a mobile app that facilitates
member chefs in operating virtual
restaurants, sharing their best dishes
with hungry diners who order food
through the Foodridge app.
Who would
luv
Graduates from culinary schools
Apprentices at restaurants
Housewives who wish earn from their
cooking
Take away joints
Established restaurants
Established Chefs who want a platform to
promote their culinary innovations

[Age 23 - 35] Professionals who are time poor
with busy lifestyles
Single and Couples with no children who prefer
convenience over expense
[Age 18 - 23] Mobile and web savvy individuals,
like students
[Age 30 - 40] Couples with children [age 1-10]
and a busy lifestyle who find planning and
cooking food a bit tedious.
Ethnic food hunters
Health conscious groups who prefer to eat
good & healthy
Whats in it
for the chefs?
An online channel to sell their food
Central place to set up a virtual restaurant with
speciality dishes or menu
Zero entrance cost & high output value business
venture
Build a Customer base
Flexibility to operate at own convenience
Easy to use and intuitive interface
Promotional marketing and advertising on Foodridge
front page or news section
Integrate special coupons, promote on social media
and the
diners?
Absolute convenience of ordering food just with a few taps
on their phone.
Access to promotional coupons or vouchers from chefs
A vast choice of dishes for all kinds of meals.
Flexibility to schedule an order or make requests for
special meals
Multiple payment options
Contact details of the chef with customer reviews to
make an informed decision before placing an order
Where we
are at
July Sept 14
Business Idea
inception
Process flow
development
Initial data model
development
Mock-up
development based
on the process flow
and alpha version of
product tested

Oct-Nov14
Final Mock-up
development ready
and beta version of
product is under
development
Marketing plan and
pre & post release
implementation
strategies are put
together
Legal counsel to set
up disclaimers and
T&Cs
iPhone release
Dec 14 -Feb15
Bug fixing on the app
Designing the
enhancement
features
Customer acquisition
Adoption rate
monitoring via Apple
analytics
Monitoring social
media engagement
Development of
Android version
Implementation of
the enhancement
features
Mar-May15
Android release
Customer acquisition
Promotion of
Android release
Preparation of the
adoption rate report
based on the data
analytics
Preparation to raise
funds for expansion
Promotion
plan
Costs and
Such
Estimate Cost for 6 month operations: ~ $50K t0 $60K
{Listed in descending order of expenses high to low}
- Marketing strategy execution
-Reaching out to chefs
-Social Media
-PR
-Digital Marketing
-Marketing consultations
- Final UI for all devices
- Legal Costs
- iPhone app set-up
- Android app set-up

Revenue: 2% of the overall income made by chef per order