Professional Documents
Culture Documents
Introduction
Health promotion is a cross cutting component
required in all health and health related programmes
To be successful is should be regarded as an integral
and essential component of the programmes
Broad determinant of health underlie the double
burden of both communicable and noncommunicable diseases in the region
Health promotion is key in addressing these
determinants and having an impact
What is health
promotion?
Health promotion
Policy
Curative
care
Legislation
IEC
Advocacy
BCC
Social Mobilization
Mediation
Social Marketing
H. Education
Lobbying
Social marketing
Use of marketing approaches to promote
a behavior or product that are socially
beneficial;
Combine education and provision of
products, services;
Commonly applied to promote nets
(Malaria), condoms (HIV);
There is branding of products.
Social mobilization
Process/strategy that enlists support
and active involvement of many
players in achieving desired goals.
May involve:
Transmission of information
Publicity and use of mass media
Offering support
Health Education
According to Green (1980),
Health Education is any combination of
learning experiences designed to facilitate
voluntary adaptation of behaviour conducive
to health
Voluntary informed behaviour change
Advocacy
Advocacy means to speak up, to plead the
case of another, or to champion a cause.
Advocacy for health refers to a combination of
individual and social actions designed to gain
political commitment, policy support, social
acceptance, and systems support for a
particular health program or goal.
Lobbying
Lobbying - communication of ones interests
to a carefully chosen person, with the aim of
influencing decision making.
The objective is to have the legislation one
supports passed, or the legislation one
opposes defeated or modified.