Professional Documents
Culture Documents
ON PEOPLES MIND
INDEX
1.
2.
3.
INFLUENCE OF SUBCONCIOUS
IN OUR BEHAVE
4.
5.
6.
SHOCK ADVERTISINGS
7.
FINAL REFLEXION
Sure, this homunculus looks rather strange, but that's because the
representation of each area is related to the number of sensory neuronal
connections, not its physical size.
DO WE FEEL PERSUATION IN
FRONT OF ADs?
We have been told so often that the role of advertising is to persuade
that we seem to have come to believe it.
How often do we hear the comment, It wouldnt make me run out
and buy it. This is common in market research when participants are
asked to analyze introspectively how they react to an ad -especially if it
is an image ad. It demonstrates the myth of how advertising is
supposed to have its influence. No-one really believes that any ad will
make them run out and buy the advertised product. Nothing has that
kind of persuasive or coercive power.
So why do people say, It wouldnt make me run out and buy it?
Because they cant think of any other way the ad could work. The
effect of advertising is not to make us run out and buy. This is
especially true with low-involvement products and especially true with
image advertising. It is beam-balance stuff.
INFLUENCE OF SUBCONCIOUS
IN OUR BEHAVE
As much as 95% of our decisions are made by the subconscious
mind. As a result, the world's most sophisticated companies are
applying the latest advances in neuroscience to create brands,
products, package designs, ad campaigns, and store environments
designed to appeal directly and powerfully to our brains.
From universal brands like Coca-Cola, to individual micro brands like
your neighborhood coffee shop, the brands in our lives serve a vital
human purpose: they give identity, meaning and connectivity to our
experience and possessions. Of all the insights that neuroscience
can bring to the business world, this is perhaps the most powerful;
the ability to understand how a consumer truly connects various
concepts about the brand at a deep subconscious level.
In our daily life we come across many advertisements that suddenly grab our
attention due to the presence of an unexpected. This unexpected factor is the main
ingredient that turns a normal advertisement into shock advertisement. Shock
advertisement is something that intentionally startles and offends its audience. The
primary objective of an advertisement is to gain attention of its viewer and shock
advertisements are fulfilling this objective by surprising the viewers. It is easier to
reach the customer effectively who is surrounded by data clutter now a days. On
the other hand for some they create fear, they are disturbing and below the belt.
People ignore scary and shocking advertisements, they assume that it is not for
them as they are not that bad, so they did not take any notice. Shock tactics in
advertising are being used around the world. So far they have played their role in
making people aware, round the globe about things like social illnesses, harmful
practices and life taking diseases, in addition to that shock advertisement is also
promoting deeds like donating to charity and helping the needy.
Different people have different views about Shock advertisements. For some it is a
savior and for some it is trouble initiator. It depends on the way how advertisers are
using shock tactics. But, they are effective they produce results besides being a bit
offensive for some. They can be used around the globe to aware people and to cure
many societal infirmities.
SHOCK ADVERTISINGS
Are those advertisements that suddenly grabs
viewers attention by creating a buzz, it may be
violating moral or social norms, customs or
beliefs and traditions or culture.
In our daily life we come across many
advertisements that suddenly grab our
attention due to the presence of an
unexpected factor. This unexpected factor is
the main ingredient that turns a normal
advertisement into shock advertisement.
This advertisings directly affect the viewers,
they work because the message they are
conveying is imprinted in person
consciousness so deeply that he is eventually
forced to act upon it. Shock advertisements
are successful because the advertiser has
found the weakest nerve of his viewers, and
that is their emotions and fear.
GLOBAL USAGE
Shock tactics in advertising are being used around the world. So far
they have played their role in making people aware, round the
globe about things like social illnesses, harmful practices, life taking
diseases in addition to that shock advertisement is also promoting
deeds like donating to charity and helping the needy.
Few years back the world witnessed a great disastrous incident in
the form of Tsunami, the global media gathered prayers and help
from around the world by using shock tactics in advertisements.
When Pakistan got struck by one of the most ruinous earthquakes
of the history, then again media around the world painted the
picture to global community using shock tactics to encourage help
and kept the candle of humanity burning.
FINAL REFLEXION
Everyone can make a reflexion in their mind and think
about how important it is the impact of advertisings in
our society.
Advertisings control our mind and guide the consumer
behaviour where enterprises desire.
THANKS FOR
YOUR ATTENTION!!!