Varun Wadhwani (09BM8060)

S. Srikanth (09BM8049)
VGSoM, IIT Kgp

Computer based techniques used in spotting,

digging-out and analyzing business data.

Quicker, fact-based decision making

Simplified reporting

Combination of multiple data sources put together, resulting

increase in efficiency.

Solutions are mapped as per user requirement

What BI helps you do in FMCG

Increase the value of customer relationships
Respond quickly to changing markets and company

sensitivities
Launch new products sooner
Reduce inventory investment
Improve planning, scheduling, and the procurement
schedule
Maintain high quality standards

What BI helps you do in Retail

Align their corporate and store operations around
critical revenue and profitability targets
Identify report on, and analyze trends

Gain visibility into key metrics across the chain

Monitor turnover and employee productivity.
Increase cost savings by comparing and

benchmarking performance
Optimization

BI at a US Food Distribution Major

Strategic
Goals

Demand
Initiatives
Some Analysis Areas
General Analysis
Sales Force Effectiveness
Trade Promotion
Effectiveness
Marketing Effectiveness
Market Analysis

Sourcing
Initiatives
Some Analysis Areas
Spend Analysis

Supplier Performance
Analysis
Item & Brand Analysis
Bid Analysis
Competitive Analysis

Supply Chain
Initiatives
Some Analysis Areas

Customer
Initiatives
Some Analysis Areas

Delivery Effectiveness
SKU rationalization
Effectiveness
Backhaul Effectiveness
Carrier Performance
Analysis

General Analysis
Segmentation Analysis
Contract Compliance
Business Review Analysis
Customer Profitability
Analysis

Business Functions - Functional Metrics, Reports, Alerts, Scorecards,

IT Functions - Dashboards, BI Tools, Databases,
Source: ITC Infotech

Source: Business Standard

Data Transformation
POS

Logistics

Suppliers

Manufacturing

Source: IBM

Date Dim

POS Retail

Product
Dimension

Product Key (FK)

Store Key (FK)
Promotion Key (FK)
Customer Key (FK)
POS Transaction
Number (DD)
Sales Quantity
Sales Amount
Cost Amount

Product Key (PK)

Product Description
SKU Number
Brand Description
Subcategory
Category Description
Department
Package Type
Fat Content

RetailDateSales
Schema
Key (FK)

Date Key (PK)

Date
Day of Week
Calendar Week
Calendar Month
Quarter
Calendar Year

Store Dimension
Store Key (PK)
Store Name
Store Number
Store District
Store Region
First Open Date
Last Remodel Date

Customer Dim

Promotion Dimension

Customer Key (PK)

Customer Name
Customer Address
Customer Class
Advantage Card id

Promotion Key (PK)

Promotion Name
Promotion Type
Promotion Begin Date
Promotion End Date

Balance Scorecard-Retail
Store-1291
KPI

Plan

Actual

Loyalty

50%

40%

Cost of Services
per Customer

50$

60$

Rate of service
charges / profits

20%

Cost per agent per

month

100$

Variance
-20.00%
20.00%

15%
-25.00%
95$

-5.00%

Characteristics of KPI
Satisfy the SMART criteria
Leads to action.
Easy to understand.
Periodically reviewed and refreshed
Balanced not undermine each other.
To gauge their progress overtime.
Connected with the corporate goals.
Accountability of an individual
Few in number.

Supply Chain Dashboard Report-FMCG

Raw Material Vendor Performance
RM
Lot
Vendor Name Shpmnts Cost/Unit Del.Shpmnt % Avg. Del.Days OTIF %
Qty Rej%
Category
Rej%

Colors &
Pigments

Fatty
Substance

Clariant Chem.

22

10

5%

86%

12%

2%

20

50%

50%

1%

1%

15

0%

100%

0%

0%

Cognis GmbH

14

100%

43

0%

0%

0%

12

0%

0%

0%

0%

GODREJ IND.

10

13

70%

10

10%

0%

0%

FMCG- Supply Chain KPIs

Supplier Perspective:
Supply Lead time
Reponse Delay
Rejection rate
Online Rejections
OTIF
Percentage delay
Responsiveness to urgent deliveries

FMCG- Supply Chain KPIs

Manufacturing Perspective:

Rejection Rate
Material utilization
Capacity utilization
Stockout loss
Write offs
Space utilization
Volume contribution of top 20% SKUs
Overall Equipment Efficiency
Equipment failures
Production service level
Inventory days of supply
Cost per operation hour
Power consumption per ton produced
Wastage/scrap loss

FMCG- Supply Chain KPIs

Shipment Perspective:
Forecasting error
Fill rates
OTIF
backorders

FMCG- Supply Chain KPIs

Financial Perspective:
Inventory Turns
Sales
Asset turns
Total supply chain cycle time
Input Freight Costs
Tax and Surcharges
Manufacturing Cost
Inventory Carrying cost

Thank You!