Sintex Industries Ltd.

Prepared by Jeet
Thaker
PGDMC (2013-15)

About The Company

History
Established as the Bharat Vijay Mills
Limited in the year 1931
Started with textile mill in kalol
In 1975, Introduced new plastic products like
doors, window frames and pallets
In 1995, renamed as Sintex Industries
Limited
Sintex Industries Limited, initially operated
on a very modest scale at Kalol
Then after journey towards expertise in
plastic tanks is started

About The Company

Mission
Believe in strong customer orientation. We k
now that One is known by the company he
keeps, and we value your company

Vision
To achieve global presence in Plastic
Business, through continuous product and
technological
innovation,
customer
orientation and a focus on cost effectiveness,
quality and services.

About The Company

Key People
Dinesh Patel Chairman

Arun P. Patel Vice Chairman

Rahul A. Patel Managing Director
Amit D. Patel Managing Director
S B Dangayach Managing Director
L. M. Rathod Group CFO & CS
Sunil Kanojia Group President

About The Company

Financial Resources
Internal Resources
Retained Profit
Owners Investment

External Resources
Banks SBI , BOB
Shares

About The Company

Contact Detail
Sintex Industries Limited
Kalol (N. Gujarat) 382 721.
INDIA
Phone: +91 - 2764- 253000,
Fax: +91 - 2764-253100
Email: info@sintex.Co.In

About The Product

Current Product Range

Building & Construction/Industrial

Overhead Tanks- Sintex

Under Ground Tanks Sintex
FRP Under Ground Tanks- Sintex
SMC Panel Tanks- Sintex
In House Loft Tanks- Sintex
Overhead Tanks- Reno
Containers, Milk Cans, Pallets, Insulated
Crates

Prefabricated Products

Doors, Window, Window Frame, Ventilator

Roofing, Interior Materials
Bunk House, Portolet Toilets, Housing,
Security Cabins.

About The Product

TWL Tanks
Reno Tanks

Reno Tuf Tanks

Sintex Tanks

FRP Tanks Loft Tanks

About The Product

Insulated
Crates
Container
s

Milk Cans

Pallets

About The Product

Ventilator

Doors

Windows and
Window frames

About The Product

Housing

Portolet toilets

Bunk House

Security Cabins

About The Market

Current Market Size
Current market size estimates
- Market size by player categories
Large (More Than INR 300 Crs),
Medium (INR 10-300 Crs),
Small (Less Than INR 10 Crs)
-Market size by product categories horizontal
,Vertical, Loft
- Market size by product sub categories
200-500 Ltrs, 500-750 Ltrs,
750-1000 Ltrs, More than 1000 Ltrs

About The Market

Competitors
Name

www

Sintex Industries

www.sintex.in

Baroda Polyform

Not Available

Ornate Plastics
(Aqua)

www.ornateplastic.com

Appu Polymers

Not Available

National Plastics

www.nationalplastics.in

Asian Pipe Fitting www.asianpipefittingdepo.co

Depo (Simcon)
m
RNC Polymers

Not Available

Shobha Products

Not Available

Nature Of Demand
Mostly buyers are contractors or an
industrial peoples
Generally it is Group decision but
individually decisions are taken too
Demand of these types of tanks are high in
industries
Sintex create brand image so well and good
in market so customers are loyal to brand
While purchasing level of information
seeking is not too high because only two to
three brands are good in market and sintex
is one of the best, as well as very few
features are required about which purchaser
are already aware

Nature Of Demand
Major Customers Or buyers

Nature Of Demand
Experience with Products of sintex

Nature Of Demand
Will you use products of other company?

Distributors or dealers
Image of Sintex In mind Of Dealers

Distributors or dealers
Reason behind taking dealership of
sintex

Distributors or dealers
Primary criteria after taking dealership
of sintex

Promotions
Promotional activities are not in force
Sintex as well as other competitors are
using print media generally
Sintex used TVC too but yet not more
than print media
One thing is that sintex is not giving
much ads of products but generally the
dealers are promoting and giving ads in
news papers, magazines etc.
These are few examples of TVC and
Print ads done by Sintex

Examples of Print Ads

Examples of Print Ads

Examples of Print Ads

Examples of Print Ads

Explanation and description given under the
previous ad in web site

Examples of TVC

Reference
http://www.researchandmarkets.com
http://www.sintex-plastics.com
http://www.sintex.in
http://www.google.com
http://www.justdial.com/Ahmedabad/Water-Tank-Dealers-Sintex
http://www.scribd.com/doc/99867958/Sintex-Project
http://www.ornateplastic.com
http://www.nationalplastics.in
http://www.asianpipefittingdepo.com/
http://www.slideshare.net
http://en.wikipedia.org/wiki/Sintex_Industries
http://www.happygujarat.com
http://4.bp.blogspot.com
http://www.ipfonline.com/index.php/ads
https://www.youtube.com